PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1886986
PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1886986
The global haircare tools market is experiencing consistent growth, supported by rising awareness of personal grooming, increasing hairstylist populations, and rapid technological advancements in beauty appliances. According to industry estimates, the market was valued at USD 28.39 billion in 2024, is projected to reach USD 29.37 billion in 2025, and is expected to surge to USD 41.33 billion by 2032, reflecting a steady CAGR of 5.00% during 2025-2032. Asia Pacific maintained a dominant 96.23% market share in 2024, driven by rising disposable income, beauty-conscious consumers, and the rapid expansion of online and offline beauty retail networks across China, India, and Southeast Asia.
Market Overview
Haircare tools include devices such as hair dryers, straighteners, scalp massagers, brushes, curling irons, and hair oil applicators, all designed to enhance hair health and styling convenience. These tools have become essential in both personal and professional grooming routines, propelled by global beauty trends, celebrity influence, and the popularity of social media tutorials. Major brands, including Koninklijke Philips N.V., Wahl Clipper Corporation, Helen of Troy, Dyson Limited, and Panasonic Holdings Corporation, leverage advanced engineering, premium designs, and enhanced safety features to cater to evolving consumer needs.
Market Drivers
The escalating prevalence of hair-related concerns-such as hair fall, dryness, frizz, and scalp issues-has driven global consumers to invest in high-quality styling and wellness tools. Busy lifestyles and the desire for salon-like results at home further boost adoption. As per the U.S. Bureau of Labor Statistics, employment for hairstylists and cosmetologists is projected to rise by 7% between 2023-2033, generating approximately 89,100 job openings annually, signaling increased demand for professional equipment.
Social media platforms such as YouTube, Instagram, and TikTok play a pivotal role in promoting styling tools and home-use appliances. Influencers regularly endorse new products, creating a strong pull among younger consumers and accelerating market growth.
Market Restraints
Despite strong growth potential, the market faces challenges. Excessive use of heat-based tools can cause hair damage, resulting in concerns such as dryness, brittleness, and scalp irritation-discouraging long-term use among sensitive consumers. Additionally, premium haircare tools carry high price tags, making them less accessible for price-conscious buyers in developing regions.
Market Opportunities
Technological advancements are creating lucrative growth avenues in the haircare tools category. Companies are introducing energy-efficient dryers, lightweight devices, AI-integrated styling tools, and cordless designs to enhance convenience. For example, in May 2025, Vega launched the LitStyle Hair Dryer Brush with 360° airflow technology, catering to tech-savvy consumers seeking faster, damage-free styling. Innovations that prioritize safety, speed, and precision are expected to contribute significantly to market expansion.
Market Trends
Energy-Efficient & Travel-Friendly Tools
The ongoing shift toward sustainable and compact appliances is influencing product development. In June 2025, Philips launched the Philips Hair Dryer 8000, consuming 50% less energy while maintaining a lightweight, portable design. Such eco-friendly innovations align with global consumer preferences for greener grooming solutions.
By Type
The hair dryers segment dominated in 2024, driven by advancements in fast-drying technology, ThermoShield features, and improved airflow systems. Meanwhile, the scalp massager segment is expected to register the highest CAGR due to its growing popularity in wellness and hair health routines.
By End User
The individual segment leads the market, fueled by rising self-care culture and DIY styling trends. The commercial segment is also expanding as new salons emerge and stylists increasingly adopt high-performance tools.
By Distribution Channel
The offline segment remains dominant due to the advantage of product trials and immediate availability. However, the online segment is growing fastest, propelled by broad product variety, competitive pricing, and influencer-driven recommendations.
Regional Analysis
Asia Pacific - Market Leader
With a USD 9.29 billion market size in 2024, Asia Pacific leads due to wellness-conscious consumers, booming salon networks, and widespread social media influence. Growing income levels in India and China further strengthen regional demand.
North America
The region accounted for ~29% share in 2024, driven by early adoption of innovative tools such as smart hairbrushes and AI-powered styling devices. A strong salon culture and high-tech consumer base support sustained growth.
Europe
Demand is growing across Germany, France, Italy, and the U.K., where DIY styling and premium grooming tools are increasingly popular.
South America & Middle East & Africa
Rising social media influence and increasing e-commerce penetration are boosting product accessibility and adoption.
Conclusion
With the global haircare tools market projected to reach USD 41.33 billion by 2032, the industry is poised for strong growth driven by technology integration, rising grooming awareness, and expanding beauty retail ecosystems. As consumers seek salon-quality results at home, the demand for advanced, energy-efficient, and high-performance haircare tools will continue to escalate.
Segmentation By Type
By End User
By Distribution Channel
By Region