PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1886997
PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1886997
The global acrylic artificial nails market continues to expand as beauty consciousness, fashion trends, and personal grooming gain increased importance across diverse demographics. According to the latest findings, the market was valued at USD 670.18 million in 2024, reflecting strong demand from both professional salons and individual consumers embracing nail enhancements as part of their self-care routines. The market is projected to grow to USD 703.48 million in 2025, driven by evolving beauty standards, social media influence, and the widespread availability of innovative nail-enhancement products. By 2032, the industry is anticipated to reach USD 1,042.12 million, representing a CAGR of 5.77% from 2025 to 2032, underscoring the long-term global appeal of acrylic nail products.
Europe remained the market leader in 2024 with a dominant 94.29% share, supported by high disposable income, well-established beauty cultures, dense salon networks, and strong consumer inclination toward fashionable nail art designs. Within this region, professional nail services play an especially critical role, as salons continue to innovate acrylic designs to cater to fashion-forward consumers.
Acrylic artificial nails-created through the chemical fusion of a liquid monomer and powder polymer-remain one of the most preferred nail enhancement solutions due to their durability, versatility, and ability to serve as a creative base for elaborate nail art. As beauty trends evolve rapidly, acrylic nails maintain significance in global grooming routines thanks to their strong aesthetic appeal and affordability.
Key Market Drivers
The global shift toward self-care, aesthetic enhancement, and personal grooming is significantly contributing to market growth. Consumers increasingly perceive well-maintained nails as an essential aspect of personal presentation. Acrylic nails provide long-lasting strength and aesthetic enhancement, making them a preferred option for individuals aiming to achieve elegant or bold nail aesthetics.
This consumer trend is supported by data from the Personal Care Products Council, which indicates that the U.S. personal care products industry contributed USD 308.70 billion to GDP in 2022, rising from USD 267.30 billion in 2018-illustrating heightened consumer spending on beauty categories, including nail products.
Market Restraints
Despite rising popularity, concerns about the long-term health effects of acrylic nail use pose challenges. Issues include:
As consumers become more health-conscious, these concerns may slow product adoption unless brands innovate safer formulations and emphasize non-toxic ingredients.
Market Opportunities
The market is experiencing remarkable innovation in nail art, acrylic formulations, press-on technologies, and hybrid systems. Brands increasingly collaborate with fashion designers and influencers, launching limited-edition collections that appeal to younger consumers.
For example, KISS Products Inc. partnered with designer Prabal Gurung in August 2024, launching acrylic nail designs inspired by his fashion collections. These innovations enhance product appeal and heighten market competitiveness.
Market Trends
Rising Demand for Custom Designed Nail Art
Consumers now view nails as a creative expression platform. The demand for customized nail designs-glitter effects, marble styles, 3D art, chrome textures, and themed nail sets-has surged dramatically. Europe, the largest regional market, recorded significant growth, rising from USD 214.95 million in 2024 to USD 227.96 million in 2024, fueled by the popularity of professional nail artistry and DIY home kits.
Social media platforms such as Instagram, TikTok, and Pinterest play an essential role in spreading nail art trends globally, directly influencing buying patterns in both retail and salon segments.
By Type
Press-on Nails - Largest Segment (2024)
Press-on nails dominate the market due to:
Wrap Nails - Fastest Growing Segment
Wrap nails resemble natural nails more closely and appeal to customers seeking subtle enhancements without heavy acrylic layers. Their gentle, flexible structure supports user comfort, making them a rapidly expanding category.
By End-User
Commercial - Largest Segment
Salons, spas, and nail studios held the biggest share in 2024. Consumers prefer professional technicians for precision, nail shaping, durability, and advanced designs.
Individuals - Fastest Growing Segment
DIY nail kits, easy-application press-ons, and budget-conscious grooming are driving this segment. Social media tutorials and influencer endorsements further support individual adoption.
By Distribution Channel
Specialty Stores - Dominant Segment
Specialty beauty shops offer:
This personalized experience encourages higher spending on acrylic nail products.
Online Retail - Fastest Expanding Segment
E-commerce accelerates growth due to:
The U.S. recorded 16.2% of retail sales online in Q3 2024, demonstrating the strong digital shift in beauty retail.
Asia Pacific - Fastest Growing Region
Asia Pacific's strong growth results from:
India, with a projected 1.45 billion population by 2025, presents vast opportunities due to its large youth demographic with strong interest in fashion and grooming.
Europe - Second Fastest Growing
As the world's most influential beauty hub, Europe benefits from:
Consumers in the U.K., France, Italy, and Germany heavily invest in trendy nail enhancements as part of personal grooming.
North America - Third Fastest Growing
North America's demand is driven by:
The U.S. remains a key growth market with expanding salon networks and booming e-commerce beauty platforms.
South America & Middle East-Africa
Growth is supported by:
Countries like Brazil, UAE, Saudi Arabia, and South Africa show growing consumer inclination toward acrylic nails.
Competitive Landscape
Leading Companies
These players invest heavily in product innovation, celebrity collaborations, seasonal collections, and multi-channel retail distribution.
Conclusion
The acrylic artificial nails market, valued at USD 670.18 million in 2024, is set for robust expansion, reaching USD 703.48 million in 2025 and further escalating to USD 1,042.12 million by 2032. Rising global beauty consciousness, the popularity of nail art, growing salon culture, digital influence, and product innovation continue to propel market momentum. With strong demand across Europe, Asia Pacific, and North America, the market is well positioned for long-term growth.
Segmentation By Type
By End-user
By Distribution Channel
By Region