PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1891526
PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1891526
The global artificial nails market has emerged as a fast-growing segment within the beauty and personal care industry, driven by evolving fashion trends, rising self-care awareness, and the strong influence of social media platforms. According to the 2024 industry assessment, the market was valued at USD 1.52 billion in 2024, highlighting the increasing adoption of artificial nails as both a cosmetic enhancement and a fashion accessory. Artificial nails, also referred to as fake or false nails, are widely used to enhance nail length, durability, and visual appeal through materials such as acrylic, gel, dip powder, and other advanced formulations.
In 2025, the artificial nails market is projected to grow to USD 1.59 billion, reflecting steady demand from consumers seeking convenient, affordable, and customizable beauty solutions. The growth trajectory continues through the forecast period, with the market expected to reach USD 2.37 billion by 2032, demonstrating sustained expansion supported by innovation, accessibility, and changing consumer lifestyles.
Market Drivers and Consumer Trends
One of the key factors fueling market growth is the rising influence of social media and beauty influencers, which has significantly shaped consumer preferences. Platforms such as Instagram, TikTok, YouTube, and Pinterest have popularized nail art trends, press-on nail designs, and DIY manicure tutorials. This continuous exposure has encouraged consumers to experiment with nail aesthetics, boosting repeat purchases and product variety demand.
Additionally, advancements in artificial nail technology have enhanced product realism, durability, and ease of application. Modern artificial nails are designed to closely mimic natural nails while offering improved comfort and longer wear time. The growing preference for at-home beauty solutions, especially after the COVID-19 pandemic, has further accelerated the shift toward press-on and easy-to-apply artificial nail products.
Affordability also plays a vital role in market expansion. Compared to frequent salon visits and traditional manicures, artificial nails offer a cost-effective alternative without compromising style or appearance. This value proposition has attracted budget-conscious consumers and working professionals globally.
Segment Insights
By type, press-on nails held the largest market share in 2024 due to their ease of use, design versatility, and low application cost. These nails allow users to quickly change styles without professional assistance, making them highly popular among younger consumers.
By material, acrylic nails dominated the market in 2024 owing to their sculpting flexibility and customization capabilities. Acrylic nails support a wide range of shapes, lengths, and decorative designs, catering to individual preferences. Meanwhile, gel nails are gaining momentum due to their natural appearance, reduced odor, and shorter drying time.
In terms of distribution channels, specialty stores led the market in 2024, supported by expert guidance, personalized recommendations, and hands-on product selection. However, online retail channels are expanding rapidly as brands invest in digital platforms, influencer marketing, and direct-to-consumer sales.
Regional Overview
Asia Pacific dominated the global artificial nails market in 2024, accounting for 31.58% of total market share. The region's leadership is attributed to rising disposable incomes, increasing salon penetration, and strong beauty awareness across China, India, Japan, and South Korea. The Asia Pacific market was valued at USD 0.51 billion in 2024, up from USD 0.48 billion in 2023.
North America continues to show strong growth potential due to high consumer spending, product innovation, and brand presence. Europe is also witnessing steady demand, driven by premium nail salons and growing interest in eco-friendly and salon-quality artificial nail products. Emerging markets in South America and the Middle East & Africa are experiencing positive growth due to increasing beauty consciousness and rising disposable incomes.
Competitive Landscape
The artificial nails market is highly competitive, with leading players focusing on new product launches and portfolio expansion. Companies are introducing innovative press-on designs, gel systems, and eco-conscious formulations to strengthen brand positioning and capture market share.
Market Outlook
With the market expected to expand from USD 1.52 billion in 2024 to USD 2.37 billion by 2032, the global artificial nails industry is positioned for consistent growth. Increasing consumer engagement, digital influence, and product innovation will remain central to market expansion across developed and emerging economies.
Segmentation By Type
By Material
By Distribution Channel
By Region