PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1887107
PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1887107
The global gift retailing market continues to expand as cultural gifting traditions, increasing disposable incomes, and rapid digitalization drive consumer spending on unique and personalized gift items. According to the 2024 assessment, the global market size reached USD 475.00 billion in 2024, supported by strong demand for accessories, home decor items, chocolates, and various personalized products. The market is projected to grow further to USD 491.82 billion in 2025, eventually reaching USD 630.52 billion by 2032, exhibiting a CAGR of 3.61% during 2025-2032. Europe dominated the global landscape in 2024 with a 37.7% market share, driven by long-standing gifting traditions and a thriving luxury retail culture.
Market Dynamics
Market Drivers
Gift-giving remains an important cultural practice across countries for occasions such as birthdays, Mother's Day, Christmas, and regional festivals. The rising popularity of these celebrations and the influence of social media trends significantly contribute to the expansion of the gift retailing market. In the U.S. alone, consumers purchase 6.5 billion greeting cards annually, demonstrating strong demand across major celebrations. Increasing disposable income and consumer interest in premium products are also accelerating growth.
Corporate gifting is another strong driver. Companies increasingly offer gifts like office essentials, branded drinkware, and electronics to employees, clients, and partners to strengthen professional relationships. In February 2025, India-based TapWell expanded its corporate gifting range to include drinkware, tech gadgets, and premium office utilities, reinforcing the growing prominence of this segment.
Market Restraints
The market faces challenges related to seasonal demand fluctuations, as sales peak during festive seasons but decline afterwards, impacting production planning. Volatile pricing of materials such as wood, plastic, and paper adds further cost pressure on manufacturers. High competition and the premium pricing of luxury gifts also pose limitations, especially for middle-income consumers.
Market Opportunities
The rise of sustainable gifting creates significant growth opportunities. Consumers are increasingly drawn to eco-friendly products such as reusable cotton bags, plantable stationery, biodegradable mobile covers, and recycled paper notebooks. The global shift toward sustainability is expected to strengthen this trend further. Additionally, e-commerce growth offers vast opportunities as online platforms enable convenient, contactless, and location-flexible gifting solutions.
Market Trends
Personalized, exclusive, and limited-edition gifting has gained substantial momentum. Customized wallets, engraved jewelry, photo books, and digitally designed greeting cards are trending globally. Brands are responding by offering unique, tailor-made product collections. The rise of social media and gifting apps is accelerating this shift. Europe, for example, witnessed growth from USD 172.73 billion in 2023 to USD 179.08 billion in 2024, reflecting rising demand for premium, artistic, and eco-conscious gifts.
By Product
In 2024, apparel & accessories emerged as the leading segment, holding 18.80% of the global market, driven by the versatility and practicality of clothing, watches, handbags, and belts as gifts. The jewelry segment ranked second due to strong cultural gifting traditions in Asian countries. The greeting cards segment accounted for 6.33% in 2024, indicating continued relevance despite digital alternatives.
By Category
Personal gifts dominated in 2024 as increasing celebration of life events fueled demand. This category is projected to capture 57.60% of the market in 2025. The corporate gifts segment is expected to grow at the highest CAGR, driven by business events and employee recognition programs.
By Distribution Channel
Department stores are forecast to grow at a 3.88% CAGR, supported by wide product assortments. Online/e-commerce is the fastest-growing channel due to rising digital purchases and doorstep delivery convenience.
Europe - USD 179.08 Billion in 2024
Europe led the global market in 2024, supported by gift-giving traditions for occasions such as Christmas, Easter, and anniversaries. Demand for luxury gifts from brands like Gucci and Louis Vuitton remains high. Germany's market value is predicted to reach USD 35.71 billion, while the U.K. is expected to hit USD 33.52 billion in 2025.
North America - USD 137.12 Billion in 2025
North America is driven by high disposable income and personalization trends. The U.S. alone is expected to reach USD 87.50 billion in 2025, boosted by technology gifts and corporate gifting adoption.
Asia Pacific
APAC growth is driven by expanding middle classes in India and China, festive purchases, and rising online shopping trends.
South America & Middle East/Africa
South America will reach USD 44.26 billion in 2025, supported by tech-savvy consumers and growing festive celebrations. Middle Eastern markets such as UAE and Qatar benefit from tourism and corporate gifting, with UAE projected at USD 15.25 billion in 2025.
Conclusion
With the global gift retailing market expanding from USD 475.00 billion in 2024 to USD 630.52 billion by 2032, the sector remains driven by personalization, sustainability, corporate gifting, and digital commerce. Evolving consumer preferences and technological advancements will continue shaping future market growth.
Segmentation By Product
By Category
By Distribution Channel
By Region