PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1887108
PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1887108
The global orthodontic supplies market is entering a phase of accelerated expansion, driven by rising demand for aesthetic dental treatments, increasing awareness of oral health, and rapid technological advancements. Based on the latest 2024 assessment, the global market reached USD 7.46 billion in 2024 and is set to grow to USD 8.29 billion in 2025, eventually achieving USD 25.64 billion by 2032, reflecting an impressive CAGR of 17.5% from 2025 to 2032. North America dominated the industry in 2024, holding 44.64% of the global share, owing to a mature dental care infrastructure, high consumer awareness, and large orthodontist population.
Market Dynamics
Market Drivers
Significant growth in adult orthodontic treatment is one of the primary catalysts for market expansion. According to the American Association of Orthodontists (AAO), nearly one in three patients seeking orthodontic treatment in North America is an adult, highlighting the shift toward aesthetic and health-driven dental correction.
Increasing global awareness regarding the functional benefits of orthodontic treatment-such as reducing jaw pain and improving sleep disorders-has also strengthened demand. Additionally, modern treatment options such as clear aligners, lingual braces, and ceramic braces have reduced the stigma associated with orthodontic therapy.
Other major drivers include rising healthcare expenditure worldwide, increasing affordability of orthodontic services, and substantial growth in pediatric and teen patient populations. The prevalence of malocclusion-estimated at 56% globally among children and adults-continues to fuel long-term demand for orthodontic solutions.
Market Restraints
The high cost of orthodontic treatments remains a significant limitation, particularly in developing countries. In the U.S., the average price of braces is approximately USD 6,000, while advanced treatments such as clear aligners can range between USD 2,000-USD 7,000 in markets like the U.K. Limited reimbursement structures further hinder accessibility for low-income segments.
Market Opportunities
Growing initiatives for patient education, including digital campaigns and awareness programs, are expected to contribute significantly to market expansion. Organizations such as the British Orthodontic Society run initiatives like 'Safe Smiles' and 'Hold That Smile', while companies like Align Technology conduct global Ortho Summits to train practitioners on digital innovation.
Technological advancements-particularly 3D printing, AI-driven treatment planning, and digital scanning-are transforming orthodontics. For example, in February 2025, 3D Systems introduced the NextDent 300 MultiJet 3D printer, enhancing production efficiency for custom orthodontic devices.
Segmental Analysis
By Product Type
The removable segment, which includes clear aligners and retainers, held the largest market share in 2024 due to increasing preference for discreet, comfortable treatment options. Align Technology's continued innovations, such as receiving the CE Mark in 2024 for the Invisalign Palatal Expander System, reinforce the dominance of removable orthodontic solutions.
Fixed systems-brackets and archwires-remain essential but are growing at a slower pace compared to aligners.
By Age Group
The adult segment led the market in 2024, supported by heightened demand for aesthetic treatments and higher willingness to spend on advanced orthodontic solutions. Between 2021-2023, over 75% of orthodontists globally reported an increase in adult patient volume.
The teen segment is also expanding rapidly, with data from Orthodontics Australia showing that 7 out of 10 orthodontic patients are teenagers.
By End-user
Dentist & orthodontist-owned practices dominated in 2024, driven by the rise of specialty clinics and the rapid onboarding of practitioners trained in digital orthodontic systems. Align Technology alone trained over 272,000 practitioners by late 2024.
North America - USD 3.33 Billion in 2024
North America maintained leadership with a 45% share of the global market and a value of USD 3.33 billion in 2024. The U.S. accounted for USD 2.97 billion, supported by more than 11,000 practicing orthodontists, advanced product availability, and high adoption of clear aligners.
Europe
Europe remains the second-largest regional market, supported by strong government health programs. The U.K.'s NHS offers free orthodontic treatment to patients under 18, drastically improving access.
Asia Pacific
Asia Pacific is projected to be the fastest-growing market with a CAGR of 23%, driven by rising incomes, growing awareness, and rapid adoption of digital orthodontic solutions. China and India are emerging as global hotspots for orthodontic treatment demand.
Rest of the World
Latin America and the Middle East are witnessing growth due to expanding dental infrastructure and rising aesthetic awareness. Companies such as Angelalign are strategically entering markets like Brazil to capitalize on growing demand.
Conclusion
The orthodontic supplies market demonstrates robust, long-term growth potential, expanding from USD 7.46 billion in 2024 to USD 25.64 billion by 2032. Fueled by advancements in digital orthodontics, growing adult participation, and rising global awareness of dental health, the industry is expected to remain a dynamic and rapidly evolving segment of global healthcare.
Segmentation By Product Type
By Age Group
By End-user
By Region