PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1891532
PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1891532
The global orthodontic braces market demonstrated steady growth momentum in 2024, supported by rising awareness of dental aesthetics, increasing prevalence of malocclusion, and continuous technological advancements in orthodontic treatment solutions. In 2024, the global orthodontic braces market size was valued at USD 1.48 billion, reflecting strong demand across both developed and emerging economies. The market is projected to expand to USD 1.57 billion in 2025 and further reach USD 2.43 billion by 2032, indicating sustained growth throughout the forecast period.
Orthodontic braces are dental devices comprising brackets, archwires, and bands that apply controlled force to align misaligned teeth and correct bite irregularities such as cross-bite, crowding, and jaw malocclusion. These solutions are widely used across pediatric, adolescent, and adult populations and are available in multiple materials including stainless steel, ceramic, titanium, and hybrid alloys, with placements in buccal and lingual positions.
Market Growth Drivers
One of the primary factors driving market growth is the high global prevalence of malocclusion and bite disorders, which significantly increases the demand for orthodontic interventions. In 2024, orthodontic procedures were increasingly recommended not only for cosmetic purposes but also for improving oral functionality and long-term dental health. The growing patient pool, particularly among adolescents and young adults, continues to support market expansion.
Another major growth catalyst is technological advancement in orthodontics. The adoption of digital tools such as artificial intelligence, machine learning-based treatment planning, and 3D printing has transformed orthodontic care. These technologies enhance diagnostic accuracy, enable customized brace design, and improve treatment efficiency. In 2024, digital orthodontics gained wider acceptance, contributing to increased adoption of advanced braces, including customized ceramic and self-ligating systems.
Impact of COVID-19 and Market Recovery
The orthodontic braces market experienced a temporary slowdown during the COVID-19 pandemic due to widespread dental clinic closures and postponement of non-urgent procedures. In 2020, reduced patient visits and travel restrictions negatively impacted orthodontic product demand. However, the market showed strong recovery by 2021 and stabilized further in 2024, supported by the reopening of dental practices, rising adoption of tele-dentistry, and increased use of digital orthodontic tools. This recovery trend laid a strong foundation for market growth in 2025 and beyond.
Segment Analysis
By placement, buccal braces dominated the market in 2024, owing to their proven effectiveness, affordability, and widespread availability. These braces, placed on the front surface of teeth, remain the most commonly used option across all age groups. Meanwhile, lingual braces are expected to witness faster growth due to rising demand for discreet and aesthetic orthodontic solutions, especially among adult patients.
Based on material, stainless steel braces accounted for the largest market share in 2024, driven by their durability and cost-effectiveness. However, ceramic braces are gaining traction due to their tooth-colored appearance, aligning with the growing preference for aesthetic treatments.
North America dominated the global orthodontic braces market in 2024, accounting for approximately 50% market share and generating USD 0.74 billion in revenue. The region's dominance is attributed to a large patient base, high awareness of dental care, availability of advanced orthodontic technologies, and strong presence of key market players. The United States remains a major contributor, with millions of individuals undergoing orthodontic treatment annually.
Europe ranked as the second-largest market in 2024, supported by advanced healthcare infrastructure and growing emphasis on preventive dental care. Meanwhile, Asia Pacific is expected to emerge as the fastest-growing region, driven by increasing dental clinic penetration, rising disposable incomes, and growing adoption of modern orthodontic technologies in countries such as China, India, and Japan.
Competitive Landscape
The market is characterized by the presence of established players offering diversified orthodontic product portfolios. Companies such as Ormco (Envista Holding Corporation), 3M, Henry Schein, and American Orthodontics maintained strong positions in 2024 through continuous product innovation, digital integration, and strategic collaborations. The focus on customized, AI-enabled, and 3D-printed orthodontic solutions is expected to intensify competition through 2032.
Segmentation By Design
By Material
By Placement
By Component
By End-user
By Region