PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1916574
PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1916574
The global texture paints market was valued at USD 14.10 billion in 2025, reflecting steady demand from residential and non-residential construction activities worldwide. According to the report, the market is projected to expand to USD 14.76 billion in 2026 and further reach USD 21.31 billion by 2034, registering a CAGR of 4.40% during the forecast period. Asia Pacific dominated the texture paints market with a 54% share in 2025, driven by rapid urbanization, rising housing demand, and strong growth in interior decoration activities across China, India, and Japan.
Texture paints are specialized decorative coatings formulated with additives such as sand, silica, or granular particles to create textured finishes on walls and surfaces. These paints enhance visual depth, mask surface imperfections, and add a tactile dimension to interiors and exteriors. Their ability to combine aesthetics with functional benefits such as durability and moisture resistance makes them increasingly popular in modern architectural and interior design applications.
Market Trends
One of the key trends in the texture paints market is the growing preference for superior-performance coatings over standard paints. Texture paints offer enhanced durability, better coverage, and improved resistance to wear and tear. Their ability to hide cracks and surface irregularities reduces surface preparation requirements, making them attractive to both professional applicators and DIY users. In addition, evolving interior design trends focused on customization and unique finishes are encouraging consumers to adopt textured coatings for living and working spaces.
Market Growth Drivers
The increase in construction activities globally is a major driver supporting market expansion. The global construction industry is expected to grow significantly by 2032, supported by government investments in infrastructure, housing, and public facilities. Texture paints are increasingly used to enhance the aesthetic appeal of buildings while providing functional advantages such as durability and ease of maintenance. Rising demand for personalized home decor, modern architecture, and premium finishes is further boosting product adoption, particularly in residential projects.
Market Restraints
Despite strong demand, the market faces challenges related to health concerns associated with chemical components used in texture paints. Volatile Organic Compounds (VOCs) released during application and drying can contribute to indoor air pollution and respiratory issues. These concerns have led to stricter regulations and increased consumer preference for low-VOC and water-based alternatives. Manufacturers are responding by developing eco-friendly formulations to align with health and sustainability trends.
By resin type, the market is segmented into acrylic and others. The acrylic segment dominated the market, accounting for 88.62% share in 2026, due to its excellent durability, weather resistance, and versatility across interior and exterior applications. Other resins, including epoxy and polyester, are used in specialized applications requiring enhanced chemical resistance and mechanical strength.
By technology, the market is divided into water-based and solvent-based texture paints. Water-based texture paints led the market with an 84.89% share in 2026, supported by eco-friendly attributes such as low or zero VOC emissions, faster drying times, and easier application. Solvent-based paints continue to be used in harsh environmental conditions and industrial applications.
By product type, the interior segment accounted for 73.58% of the market in 2026, driven by rising expenditure on interior decoration and growing demand for customized wall finishes. Exterior texture paints are also gaining traction due to their protective properties against weather elements.
By application, the residential segment dominated with a 75.41% share in 2026, supported by increasing home renovation, remodeling activities, and consumer interest in personalized decor. Non-residential applications are growing steadily due to the use of texture paints in commercial spaces for both aesthetic and functional purposes.
Asia Pacific led the market with a valuation of USD 7.67 billion in 2025 and USD 8.07 billion in 2026, supported by strong construction growth in China, India, and Japan. China is projected to reach USD 3.61 billion by 2026, India USD 2.38 billion, and Japan USD 0.83 billion. North America shows steady growth, with the U.S. market projected to reach USD 1.56 billion by 2026, driven by commercial construction and demand for decorative coatings. Europe benefits from restoration of historic buildings and housing investments, while Latin America and the Middle East & Africa are supported by infrastructure expansion and large residential projects.
Competitive Landscape
The texture paints market is fragmented, with leading players focusing on acquisitions, partnerships, and distribution expansion to strengthen market presence. Key companies include Asian Paints Ltd., Akzo Nobel N.V., Nippon Paint Holdings Co., Ltd., Berger Paints India Limited, and PPG Industries Inc.. These players compete through innovation, strong distribution networks, and strategic acquisitions to expand their global footprint.
Conclusion
The global texture paints market is expected to witness steady and sustainable growth over the forecast period, supported by expanding construction activity, rising urbanization, and increasing consumer preference for visually appealing and durable wall finishes. With the market valued at USD 14.10 billion in 2025, growing to USD 14.76 billion in 2026, and projected to reach USD 21.31 billion by 2034, texture paints continue to gain importance as both decorative and functional coatings. The strong dominance of Asia Pacific with a 54% market share in 2025 highlights the close connection between texture paint demand and residential as well as non-residential construction growth in emerging economies.
CAGR (2025-2032) CAGR of 4.40% from 2026-2034
Segmentation By Resin Type
By Technology
By Product Type
By Application
By Region