Texture Paint Global Market Report 2026

Texture paint is a specialized decorative coating utilized on both interior and exterior surfaces to generate textured finishes. Infused with additives, it creates tactile variations, offering depth and visual intrigue. This type of paint serves to conceal imperfections, impart dimension to plain surfaces, and enhance aesthetic appeal.

The primary product categories of texture paint encompass interior, exterior, and other specialized variants. Exterior texture paint specifically targets the outer surfaces of structures or vehicles, shielding against weather elements such as rain, sun exposure, and temperature fluctuations. It employs diverse technologies such as water-based and solvent-based formulations, serving applications across residential, non-residential, and industrial sectors.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs have impacted the texture paint market by increasing the cost of imported resins, fillers, pigments, and specialty additives used to achieve consistent textured finishes. These higher input costs have affected pricing across residential and non residential construction segments, particularly in asia pacific and europe where manufacturers rely on cross border raw material sourcing. Supply chain disruptions have increased lead times for premium texture formulations. At the same time, tariffs have encouraged domestic raw material sourcing, localized production expansion, and investments in regional manufacturing facilities, strengthening long term supply stability.

The texture paint market research report is one of a series of new reports from The Business Research Company that provides texture paint market statistics, including texture paint industry global market size, regional shares, competitors with a texture paint market share, detailed texture paint market segments, market trends and opportunities, and any further data you may need to thrive in the texture paint industry. This texture paint market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The texture paint market size has grown strongly in recent years. It will grow from $13.6 billion in 2025 to $14.34 billion in 2026 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be attributed to growth in residential housing projects, rising renovation and remodeling activities, popularity of decorative wall finishes, availability of cost effective texture formulations, expansion of urban construction.

The texture paint market size is expected to see steady growth in the next few years. It will grow to $17.18 billion in 2030 at a compound annual growth rate (CAGR) of 4.6%. The growth in the forecast period can be attributed to increasing demand for premium interior aesthetics, growth in smart city construction, rising preference for durable wall coatings, innovation in eco friendly texture additives, expansion of commercial real estate projects. Major trends in the forecast period include rising demand for decorative interior wall finishes, growing adoption of texture paints to conceal surface imperfections, increasing use of water based texture paints, expansion of exterior texture paints in urban infrastructure, higher preference for customized aesthetic wall designs.

A rise in expenditure on home decoration is expected to propel the texture paint market going forward. Home decoration refers to enhancing and beautifying a living space's interior through various design elements, such as furniture, accessories, colors, and arrangements, to create a personalized and aesthetically pleasing environment. The increasing expenditure on home decoration is due to growing interest in interior design and home aesthetics, affordable decor options, and a desire for personalization and comfort in living spaces. Texture paint for home decoration enhances the aesthetic appeal of living spaces while providing durability and easy maintenance, ultimately optimizing expenditure on interior design and long-term upkeep. For instance, in January 2023, according to the Joint Center for Housing Studies of Harvard University, a US-based research center and think tank, national spending on remodeling and renovation repairs for owner-occupied homes reached $485 billion in 2023, marking a 2.6% increase from 2022. Therefore, a rise in expenditure on home decoration is driving the texture paint market.

Major companies operating in the texture paint market are focusing on developing advanced formulation techniques to provide better coloring solutions. Advanced formulation techniques involve integrating specialized ingredients and processes to enhance the performance and application of texture paints. For instance, in July 2023, DAP Global Inc., a US-based home repair and construction product manufacturer, launched a new spray texture paint line with a 2in1 wall and ceiling for orange peel, knockdown, and popcorn textures. The product offers a patent-pending dispensing system with adjustability and consistent flow, ensuring an even, wide spray pattern. The Aim tech technology allows for a 60-degree adjustable nozzle angle, providing flexibility in vertical, overhead, and hard-to-reach areas. Users can select from fine, medium, or heavy texture levels with a lock function for secure transport and storage. The line features advanced formulation techniques, with water-based formulas offering a 30-minute paint-ready time, while the oil-based Orange Peel formula is ready in just five minutes.

In December 2023, Nippon Paint Holdings Co. Ltd., a Japan-based paint and coating manufacturing company, acquired Vibgyor Paints and Chemicals Pvt. Ltd. for an undisclosed amount. The acquisition aims to strengthen Nippon Paint's position in the Indian paint market, particularly in the industrial coatings segment, by expanding its portfolio and resources, enhancing its ability to serve customers in the industrial sector, and furthering its growth and market leadership in India. Vibgyor Paints and Chemicals Pvt. Ltd. is an India-based industrial coatings manufacturer, including texture paints.

Major companies operating in the texture paint market are Sherwin-Williams Company, PPG Industries, Sika AG, Akzo Nobel N.V., Nippon Paint Holdings Co. Ltd., RPM International Inc., Mapei Corporation, Kansai Paint Co. Ltd., Asian Paints Limited, Jotun A/S, Hempel A/S, Behr Process Corporation, Berger Paints India Limited, Dunn-Edwards Corporation, National Paints Factories Co. Ltd., Kelly-Moore Paints, Diamond Vogel, Crown Paints Ltd., Al-Jazeera Factory For Paints Co., Jenson And Nicholson Paints Private Limited

Asia-Pacific was the largest region in the texture paint market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the texture paint market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the texture paint market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The texture paint market consists of sales of textured wall coatings, decorative plasters, textured finishes, and specialized additives that help with enhancing surface texture, creating visual interest, providing durability, improving adhesion, and facilitating application. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Texture Paint Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses texture paint market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for texture paint ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The texture paint market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Product Type: Interior; Exterior
• 2) By Technology: Water-Based Technology; Solvent-Based Technology
• 3) By Application: Residential; Non-Residential
• Subsegments:
• 1) By Interior: Wall Texture Paint; Ceiling Texture Paint; Decorative Texture Paint
• 2) By Exterior: Weather-Resistant Texture Paint; Exterior Wall Texture Paint
• Companies Mentioned: Sherwin-Williams Company; PPG Industries; Sika AG; Akzo Nobel N.V.; Nippon Paint Holdings Co. Ltd.; RPM International Inc.; Mapei Corporation; Kansai Paint Co. Ltd.; Asian Paints Limited; Jotun A/S; Hempel A/S; Behr Process Corporation; Berger Paints India Limited; Dunn-Edwards Corporation; National Paints Factories Co. Ltd.; Kelly-Moore Paints; Diamond Vogel; Crown Paints Ltd.; Al-Jazeera Factory For Paints Co.; Jenson And Nicholson Paints Private Limited
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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