PUBLISHER: Freedonia Group | PRODUCT CODE: 1139421
PUBLISHER: Freedonia Group | PRODUCT CODE: 1139421
Surface Disinfectant & Cleaning Wipes
This study analyzes US demand for surface disinfectant and cleaning wipes by market and function (surface disinfection, general purpose cleaning, and specialty cleaning).
Markets include:
- household
- healthcare
- foodservice
- other markets, including manufacturing, commercial, and institutional settings
Historical data (2011, 2016, and 2021) and forecasts for 2026 and 2031 are presented for surface disinfectant and cleaning wipes demand in current US dollars (including inflation) and units.
This report is part of a series of studies available on the wipes market, and is targeted at customers with specific interest in surface disinfectant and cleaning wipes. A broader perspective on competition among various wipes products can be found in our comprehensive report Wipes.
Demand for surface disinfectant and cleaning wipes is expected to advance 1.1% per year off a relatively high 2021 base to $736 million in 2026. While this growth rate is relatively slow compared to historical norms, it stems from elevated market levels spurred by pandemic-related sales hikes in 2020. Due to their significant market penetration over these two years, demand will remain well above pre-pandemic levels throughout the forecast period.
Surface disinfectant and cleaning wipe sales will also be supported by:
- consistent increases in the industrial and institutional market, with both healthcare and foodservice returning to pre-pandemic levels of operation and usage
- product development that improves the functionality and environmental profile of available cleaning wipes, thereby increasing adoption among consumers
Demand for Surface Disinfectant Wipes to Remain Elevated
Efforts to prevent transmission of COVID-19 in 2020 led many to abruptly adopt the use of wipes, and all users - new or established - used wipes in large quantities that year, as they adopted behaviors such as wiping down all purchases. Though this extreme usage was unsustainable over the long term, demand for surface disinfectant wipes remained quite elevated in 2021 as more was learned about the pandemic and new variants swept through the population.
As a result of these elevated sales levels, major wipes suppliers have made significant investments to expand domestic production capacities for surface disinfectant wipes, in some cases enlisting contract manufacturers to help supplement their own lines.
While consumer use of surface disinfectant wipes has toned down in 2022, changes in behavior patterns and increases in commercial usage will sustain the market. Cleaning regimens in industrial, commercial, and institutional settings - which are meant to address healthcare associated infections (HAIs), foodborne illnesses, and other potential viruses - remain rigorous.
Growth in Non-Household Markets Supports Overall Gains
Surface disinfectant and cleaning wipe demand in non-household markets rebounded in 2021 following a depressed 2020, which was directly attributable to the COVID-19 pandemic. The foodservice market was negatively impacted by restaurant closures, while hospitals cancelled non-emergent procedures and focused more on telehealth. Going forward, both markets will continue to grow as:
- foodservice revenues rise and the number of restaurants and other foodservice establishments increases
- healthcare spending increases due to an aging population and an uptick in surgical procedures
Table of Contents
1. Executive Summary
2. About This Report
Report Details
Study Scope & Product Description
Impact of COVID-19 Pandemic
3. Overview
Historical Market Trends
Pricing Trends
Competitive Products
Sustainability
Private Label Premiumization & Diversification
Raw Materials
Supply Chain
Wipes Regulations
4. Consumer Insights
Demographic Trends
Consumer Purchasing Patterns
Types of Wipes Purchased
Wipes Purchased More than Once in 12 Months
Attitudes of Wipes Buyers
Convenience & Price
Usage Preferences
Hygiene Perspectives
Environment
5. Functions
Demand by Function
Surface Disinfectant Wipes
Demand by Market
Market Share
General Purpose Cleaning Wipes
Specialty Cleaning Wipes
6. Markets
Demand by Market
Household
Healthcare
Foodservice
Other Markets
7. Key Suppliers & Market Share
Industry Composition
Key Suppliers
Mergers & Acquisitions
Competitive Strategies
New Product Development
Product Line Extension
Low-Cost Position
Product Placement
Market Segmentation
Cooperative Agreements
Manufacturing
Contract Manufacturing
Packaging Trends
Marketing Strategies: Portability, Convenience, Eco-Friendliness, & New Demographics
Distribution Channels
8. Appendix
Scope
Definitions
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Housing Stock
Consumer Spending
Specialty Household Cleaners
Manufacturing Outlook
Healthcare Providers & Facilities
List of Tables
2. About This Report
Table 2-1. Annual Surface Disinfectant & Cleaning Wipes Demand by Function, 2019 - 2022 (million dollars)
Table 2-2. Annual Surface Disinfectant & Cleaning Wipes Demand by Market, 2019 - 2022 (million dollars)
3. Overview
Table 3-1. Surface Disinfectant & Cleaning Wipes Demand, 2011 - 2021 (million dollars)
Table 3-2. Surface Disinfectant & Cleaning Wipes Pricing by Product, 2011 - 2031 (dollars per unit)
4. Consumer Insights
Table 4-1. Have You Bought Disposable Wipes In the Past 12 Months? by Gender, Age Group, & Family Structure, 2021 (% of respondents)
Table 4-2. Which kind of disposable wipes did you buy at any point in the past 12 months? by Gender & Presence of Children in Household, 2021 (percent responding affirmatively)
Table 4-3. Which kind of disposable wipes did you buy at any point in the past 12 months? by Household Income Bracket, 2021 (percent responding affirmatively)
Table 4-4. Which kind of disposable wipes did you buy more than once in the past 12 months? by Gender & Presence of Children in the Household, 2021 (percent responding affirmative)
Table 4-5. Which kind of disposable wipes did you buy more than once in the past 12 months? by Household Income Bracket, 2021 (percent responding affirmative)
Table 4-6. Disposable wipes are more hygienic than reusable cloths by Gender & Age Group, 2021 (percent of respondents)
Table 4-7. Disposable wipes are bad for the environment by Gender & Age Group, 2021 (percent of respondents)
5. Functions
Table 5-1. Surface Disinfectant & Cleaning Wipes Demand by Function, 2011 - 2031 (million dollars & billion units)
Table 5-2. Surface Disinfectant Wipes Demand by Market, 2011 - 2031 (million dollars & billion units)
Table 5-3. General Purpose Cleaning Wipes Demand by Market, 2011 - 2031 (million dollars & billion units)
Table 5-4. Specialty Cleaning Wipes Demand by Market, 2011 - 2031 (million dollars & billion units)
6. Markets
Table 6-1. Surface Disinfectant & Cleaning Wipes Demand by Market, 2011 - 2031 (million dollars & billion units)
Table 6-2. Household Surface Disinfectant & Cleaning Wipes Demand by Function, 2011 - 2031 (million dollars & billion units)
Table 6-3. Healthcare Surface Disinfectant & Cleaning Wipes Demand, 2011 - 2031 (million dollars & billion units)
Table 6-4. Foodservice Surface Disinfectant & Cleaning Wipes Demand, 2011 - 2031 (million dollars & billion units)
Table 6-5. Other Markets for Surface Disinfectant & Cleaning Wipes by Function, 2011 - 2031 (million dollars & billion units)
7. Key Suppliers & Market Share
Table 7-1. Selected Mergers & Acquisitions
Table 7-2. Selected Cooperative Agreements
8. Appendix
Table 8-1. Relevant Industry Codes
Table 8-2. Relevant HS Codes
Table 8-3. Macroeconomic Indicators, 2011 - 2031 (billion 2012 dollars)
Table 8-4. Population & Households, 2011 - 2031 (million persons)
Table 8-5. Housing Stock by Type, 2011 - 2031 (million units)
Table 8-6. Personal Consumption Expenditures, 2011 - 2031 (billion dollars)
Table 8-7. Specialty Household Cleaner Demand, 2011 - 2031 (million dollars)
Table 8-8. Manufacturers' Shipments, 2011 - 2031 (billion dollars)
Table 8-9. Selected Healthcare Providers, 2011 - 2031
List of Figures
1. Executive Summary
Figure 1-1 | Surface Disinfectant & Cleaning Wipes Market Outlook
2. About This Report
Figure 2-1. Annual Surface Disinfectant & Cleaning Wipes Demand by Market, 2019 - 2023 (% annual change)
3. Overview
Figure 3-1. Annual Surface Disinfectant & Cleaning Wipes Demand, 2011 - 2021 (million dollars)
Figure 3-2. Surface Disinfectant & Cleaning Wipes Pricing, 2011 - 2031 (cents per unit)
Figure 3-3. Comparative Growth: Surface Disinfection & Cleaning Wipes vs. Competitive Products, 2016 - 2026 (% CAGR)
4. Consumer Insights
Figure 4-1. Which kind of disposable wipes did you buy at any point in the past 12 months?, 2021 & 2019 (percent responding affirmatively)
Figure 4-2. Which kind of disposable wipes did you buy more than once in the past 12 months?, 2021 & 2019 (percent responding affirmatively)
Figure 4-3. Attitudes of Wipes Consumers: Convenience & Price, 2021 (percent of respondents)
Figure 4-4. Attitudes of Wipes Consumers: Usage Preferences, 2021 (percent of respondents)
Figure 4-5. Wipes Consumers: Hygiene Perspectives, 2021 (percent of respondents)
Figure 4-6. Wipes Consumers: Environment Perspectives, 2021 (percent of respondents)
5. Functions
Figure 5-1. Surface Disinfectant Wipes Market Share, 2021 (million dollars)
6. Markets
Figure 6-1. Surface Disinfectant & Cleaning Wipes Demand by Market, 2011 - 2031 (million dollars)
Figure 6-2. Household Surface Disinfectant & Cleaning Wipes Demand by Function, 2011 - 2031 (million dollars)
Figure 6-3. Household Surface Disinfectant & Cleaning Wipes Demand & US Households, 2011 - 2031 (million dollars)
Figure 6-4. Healthcare Surface Disinfectant & Cleaning Wipes Demand & Wipes Use per Hospital, 2011 - 2031 (million dollars)
Figure 6-5. Foodservice Surface Disinfectant & Cleaning Wipes Demand & Wipes Use per Eating & Drinking Establishment, 2011 - 2031 (million dollars)
Figure 6-6. Other Markets for Surface Disinfectant & Cleaning Wipes by Function, 2011 - 2031 (million dollars)
Figure 6-7. Other Markets for Surface Disinfectant & Cleaning Wipes & Wipes Use per Business Establishment, 2011 - 2031 (million dollars)
8. Appendix
Figure 8-1. Housing Stock: Share by Year of Construction, 2021 (percent)
