PUBLISHER: The Freedonia Group | PRODUCT CODE: 1324853
PUBLISHER: The Freedonia Group | PRODUCT CODE: 1324853
US Shopping & Dining Consumer Insights 2023
Shopping and dining habits of consumers have changed for many since March 2020, the beginning of the COVID-19 Pandemic Era in the US. In some cases, it was an acceleration of existing trends, but in others it prompted major changes. For many consumers, these habits have at least some level of "stickiness" as they have continued in habits such as online shopping and browsing, and foodservice carryout three years after the start of the pandemic.
Shopping and dining activity are core to many consumer-related industries, from the production of food, beverages, and wide variety of consumer goods to the packaging and shipping of these goods to the construction of the facilities needed. Therefore, an investigation into consumer trends can give insight to marketing and product development opportunities. It can also help industry players see which demographic groups might be most affected by different types of efforts.
This report contains analysis and data-based discussions of various pieces of the shopping and dining industry, including a look at the e-commerce and foodservice markets, as well as buying patterns, shopping habits, psychographics, demographic trends, and other consumer insights.
This report includes analysis, data, trends, and customized cross tabs using two survey resources:
data from The Freedonia Group's proprietary national online survey conducted from April-May 2020, August 2020, November-December 2020, February-March 2021, June 2021, August 2021, October-November 2021, November-December 2021, February 2022, May 2022, August 2022, November 2022, December 2022, February 2023, and May 2023
data from syndicated national consumer survey results from MRI-Simmons Winter 2023 Report
Consumers' opinion on the topics above is analyzed by the following metrics:
gender
age group
generation
Scope of the Report
This study examines consumer insights and trends in the US market for shopping and dining out habits and attitudes about shopping and dining, in general. Survey data capture insights for 2023, and some historical context back to 2020 and earlier as well as display historical trends and forecasts in e-commerce shopping and foodservice spending.
Table of Contents
1. Introduction
2. Shopping & Dining Overview
E-Commerce Sales Outlook
Foodservice Revenue by Dine-In vs. Off-Premises Dining
Scope
Outlook
3. Lingering Pandemic Effects
Concerns about COVID-19 Exposure Have Remained
Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
Concerns about Variants of COVID-19 Are Significant
Concerns about Future Potential Pandemic Outbreaks
Continuing Mental & Physical Health Effects
2022
2023
4. Near Term-19 Impacts on Shopping
Boosted Online Grocery Shopping Activity Has Continued
Use of Meal Kit Delivery Services
Many Consumers Are Concerned About Rising Food Prices
Inflation Concerns Vary Across Consumer Categories
Food Shortages During the Pandemic
Concerns about Food Shortages
Stockpiling of Food and Beverage Items
5. Near Term Impacts on Dining Out
Most Consumers Are Still Holding off on Dining Out
Increased Use of Food Carryout and Delivery and Convenience Food Options
6. Shopping Habits
Purpose-Driven Shopping
Get It & Leave
Decide In Advance
Spontaneous
Shopping Around
Shopping Alone
Shopping as an Enjoyable Pursuit
Shopping Research
7. Dining Out Habits
Celebrations
Splurging
Dining Alone
Fast Food
Fun
Budget-Friendly
Healthier Options
8. Appendix
Related Studies
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Consumer Spending
Retail Outlook
List of Tables
2. Shopping & Dining Overview
Table 2-1. E-Commerce Sales by Product Category, 2012, 2017, 2022, 2027, & 2032 (billion dollars)
Table 2-2. Annual E-Commerce Sales by Product Category, 2018 - 2025 (billion dollars)
Table 2-3. Foodservice Revenues by Dine-In, Carryout, & Delivery, 2012, 2017, 2022, 2027, & 2032 (billion dollars)
3. Lingering Pandemic Effects
Table 3-1. Coronavirus Health Concerns: I am concerned about the..., 2020 - 2022 (% of consumers)
Table 3-2. Future Potential Pandemic Outbreak Concerns, 2023 (% of consumers)
Table 3-3. Future Potential Pandemic Outbreak Concerns by Gender, Age Group, & Urban vs. Rural Setting, 2023 (% of consumers)
4. Near Term-19 Impacts on Shopping
Table 4-1. Consumer Concerns About Rising Food Prices, 2021 - 2022 (% respondents)
Table 4-2. Consumer Concerns About Rising Prices in Several Categories, 2023 (% respondents)
Table 4-3. Consumer Concerns about Food Shortages, 2021 - 2022 (% respondents)
Table 4-4. Consumer Stockpiling of Food and Beverage Products, 2022 (% respondents)
8. Appendix
Table 8-1. Macroeconomic Indicators, 2012, 2017, 2022, 2027, & 2032 (billion 2012 dollars)
Table 8-2. Population & Households, 2012, 2017, 2022, 2027, & 2032 (million persons)
Table 8-3. Personal Consumption Expenditures, 2012, 2017, 2022, 2027, & 2032 (billion dollars)
Table 8-4. Personal Consumption Expenditures, 2012, 2017, 2022, 2027, & 2032 (billion 2012 dollars)
Table 8-5. Durable & Nondurable Goods Retail Sales 2012, 2017, 2022, 2027, & 2032 (billion dollars)
List of Figures
3. Lingering Pandemic Effects
Figure 3-1. COVID-19 Statistics, January 2020 - May 2023 (new cases & deaths)
Figure 3-2. Concerns about the Delta/Omicron Variant & Future Variants of COVID-19, 2021 - 2023 (% of consumers)
Figure 3-3. Changes in Mental & Physical Symptoms During the Pandemic, 2022 (% of consumers)
Figure 3-4. Current Feelings on Mental & Physical Symptoms Compared to Normal or Preferred Level, 2023 (% of consumers)
4. Near Term-19 Impacts on Shopping
Figure 4-1. Grocery Ordering Habits Continue to Be Affected by the Pandemic, 2021 - 2022 (% of consumers)
Figure 4-2. Changes in Ordering Meal Kits During the Pandemic, 2021 - 2022 (% of consumers)
Figure 4-3. Changes to In-Store Shopping Activity Continue in the Vaccine Era, 2021 - 2022 (% of consumers)
5. Near Term Impacts on Dining Out
Figure 5-1. Restaurant Eating Habits, 2021 - 2022 (% of consumers)
Figure 5-2. Restaurant Habits Continue to Be Affected by the Pandemic, 2021 - 2022 (% of consumers)
6. Shopping Habits
Figure 6-1. When shopping, I just get what I need and leave, by Gender, Age Group, & Generation, 2023 (% respondents who agree somewhat or strongly)
Figure 6-2. I decide what I want before I go shopping, by Gender, Age Group, & Generation, 2023 (% respondents who agree somewhat or strongly)
Figure 6-3. When in a store, I often buy an item on the spur of the moment, by Gender, Age Group, & Generation, 2023 (% respondents who agree somewhat or strongly)
Figure 6-4. I shop around to take advantage of specials or bargains, by Gender, Age Group, & Generation, 2023 (% respondents who agree somewhat or strongly)
Figure 6-5. I prefer to go shopping alone, by Gender, Age Group, & Generation, 2023 (% respondents who agree somewhat or strongly)
Figure 6-6. I enjoy shopping, even when I don't make a purchase by Gender, Age Group, & Generation, 2023 (% respondents who agree somewhat or strongly)
Figure 6-7. I research what I want to buy online before I go out to buy it, by Gender, Age Group, & Generation, 2023 (% respondents who agree somewhat or strongly)
7. Dining Out Habits
Figure 7-1. I typically celebrate special occasions at restaurants, by Gender, Age Group, & Generation, 2023 (% respondents who agree somewhat or strongly)
Figure 7-2. When I eat out, I like to splurge on unhealthy foods, by Gender, Age Group, & Generation, 2023 (% respondents who agree somewhat or strongly)
Figure 7-3. I'm fine with eating at a restaurant by myself, by Gender, Age Group, & Generation, 2023 (% respondents who agree somewhat or strongly)
Figure 7-4. Eating at a fast food restaurant is fun, by Gender, Age Group, & Generation, 2023 (% respondents who agree somewhat or strongly)
Figure 7-5. Eating fast food helps me stay in my budget, by Gender, Age Group, & Generation, 2023 (% respondents who agree somewhat or strongly
Figure 7-6. I like to see healthier options at fast food restaurants, by Gender, Age Group, & Generation, 2023 (% respondents who agree somewhat or strongly
© by The Freedonia Group, a division of MarketResearch.com
