PUBLISHER: Frost & Sullivan | PRODUCT CODE: 1102976
PUBLISHER: Frost & Sullivan | PRODUCT CODE: 1102976
Strategic Profile of Geely
Future Growth Opportunity in the Mobility Ecosystem to be Driven by the Company's Expansion into Chips, Flying Cars, and Satellites
This profile aims to provide a strategic overview of Geely to identify and analyze the factors that contribute to the success of the organization. Traditional original equipment manufacturers (OEMs) are actively electrifying their product line-ups, making the industry competitive and fragmented. Geely is accelerating its growth in the popular electric vehicle (EV) market by launching pure-play EV brands that cater to both the luxury and mass-market segments, introducing new EV technologies, and manufacturing key EV components. The company has formed alliances and entered into joint ventures with leading technology companies like Baidu and Foxconn to manufacture EVs and software-powered cars catering to the connected, automated, shared, and electric (CASE) trends. Geely is committed to transforming into a mobility technology company as part of its "Smart Geely" initiative to become a key market player in the changing automotive ecosystem.
This study provides an overview of Geely's services and products and its role in the automotive industry and analyzes the strategies it has adopted for vehicle and technology manufacturing. It examines the company's corporate structure, growth strategy, technology roadmap, and sub-brand profiles. The study also analyzes the company's innovation and investment portfolios, which are expected to shape the future of Geely in the mobility sector.
Overall, this research service seeks to:
- Take a deep dive into the company's key operational strategies with a focus on the corporate structure, corporate strategy, CASE strategies, manufacturing strategies, and sales performance.
- Provide an overview of Geely's product portfolio, including product planning, platform development, as well as positioning.
- Discuss the role of Geely in shared mobility, autonomous driving, connectivity, and urban air mobility.
- Explore the brands and technology groups under Geely and understand the company's vision in the overall automotive industry and mobility ecosystem.
- Identify the factors that will challenge and benefit Geely in the automotive industry.
Table of Contents
Strategic Imperatives
- Why Is It Increasingly Difficult to Grow?
- The Strategic Imperative 8™
- The Impact of Strategic Imperative 8™ on Geely Auto
- Growth Opportunities Fuel the Growth Pipeline Engine™
Executive Summary
- Geely Holding Group-Brand Management
- Geely Holding Group Brand Overview
- Geely Holding Group-Model Line-up: SUV, Wagon and MPV
- Geely Auto Group-Sales Performance by Brand
- Geely Auto's Roadmap to Core Transformation
- Case Strategy-Technology Partnerships
- Geely's Mobility Ecosystem
Growth Opportunity Analysis
- Strategic Profiling of Geely
- Key Growth Pillars
- Growth Drivers
- Growth Restraints
Overview of the Geely Holding Group
- Geely Holding Group-History
- Overview-Geely Auto Group
- Overview-Geely Technology Group
- Overview-MiTime Group
- Geely Holding Group-Model Line Up: Sedans and Hatchback
- Geely Holding Group-Global Sales Performance Benchmarking
- Geely Holding Group Sales Performance-Top Selling Countries
- Geely Holding Group Sales Performance-Top Selling Countries (continued)
- Geely Holding Group-Global Locations
- Geely Holding Group-Corporate Strategy and Vision
- Geely Holding Group-Action Plan and Future Outlook
Brand Outlook-Geely Auto Group
- Geely Auto Group Key Statistics, 2021
- Geely Auto Group-Sales Performance Overview
- Geely Auto Group-Global Footprint
- Collaboration with Volvo Cars
- Lynk & Co
- Lynk & Co-Club
- Lynk & Co-Global Locations
- Lynk & Co-Product Line Up
- Zeekr
- Zeekr Ecosystem
- Zeekr-Global Locations
- Zeekr 001
- Zeekr-Product Line-up
- Geometry
- Geometry-Product Line-up
- Proton
- Proton-Global Locations
- Proton-Product Line-up
- Proton City-Smart City Concept
- Proton City-Smart City Concept (continued)
- Lotus Group
- Lotus Vision80-Roadmap to Global Expansion
- Lotus-Product Line-up
- Smart
Technology Groups inside Geely
- iNTEC from Geely
- iNTEC from Geely (continued)
- iNTEC Geely Gpilot Intelligent Connected Driving Strategies
- CEVT Role in Geely
- CEVT-External Collaborations and Research Focus
- CEVT-External Collaborations and Research Focus (continued)
- CEVT-External Collaborations and Key Highlights
Brand Strategy
- Smart Geely 2025
- Smart Geely 2025 (continued)
- Goal 1-3.65 Million Units Group Sales by 2025
- Goal 2-25+ Smart Vehicle Products to Drive Smart Mobility
- Goal 3-Modular Architecture for Future Product Development
- Goal 4-Smart & Sustainable Manufacturing
- Goal 5-Software Defined Cars
- Goal 6-Sustainable Mobility Solutions
- NEV Strategy-Blue Geely Action Plan
CASE Strategy
- CASE Strategy-Geely Auto Technology Development Partnership Ecosystem
- CASE Technology Deployment Timeline, Major Activities
Connected Vehicle Strategy
- Geely's Connected Initiatives
- ECARX-Intelligent and Connected Technology Provider for Geely
- Geely's GKUI Smart Ecosystem For Seamless Connectivity
- Connected Driving Strategies-Partnerships
- Connected Driving Strategies-Partnerships (continued)
- Geely Internet of Vehicles Network Security Laboratory
- Connected Vehicles In-house Capability Analysis
- Connected Vehicle Initiatives-Key Takeaways
Autonomous Vehicle Strategy
- Geely's Autonomous Initiatives
- Geely's G-PILOT
- Autonomous Driving Strategies
- Autonomous Driving Strategies (continued)
- The Geely Strategy-Autonomous Driving Future
- Status of Autonomous Driving Market-Partners and Value Chain
- Autonomous Driving In-house Capability Analysis
- Autonomous Driving Initiatives-Key Takeaways
Shared Mobility Strategy
- Geely's Shared Mobility Initiatives Overview
- CaoCao Mobility-The Mid-range Ride-hailing Service
- CaoCao Mobility-N3 Strategy
- StarRides-Luxury Ride-hailing Service
- Microcity & Xiaolinggou (EVcoming) for Car Sharing
- Mobility Service Expansion-High-speed Train
- Flying Cars & Drones Business
- Flying Cars & Drones Business (continued)
- Flying Car-Volocopter with Daimler
- Volocopter-The Air Taxi Service Concept
- Geespace-Geely's Aspiration for a Satellite Constellation
- Geespace-Key Operational Focus Areas
- Geespace-Future Outlook
- Supersonic Train Initiative
- Shared Mobility Capability Analysis
- Share Mobility Initiatives-Key Takeaways
EV Strategy
- EV Vision
- Geely's EV Initiatives Overview
- Leishen Power-Global Powertrain Brand
- Battery Swapping Stations-Battery-as-a-Service
- EV Strategies-Partnerships
- EV Strategies-Partnerships (continued)
- EV Battery Manufacturing Locations
- EV Battery Strategies-Partnerships
- Platform Strategies
- SEA Platform
- CMA Platform
- BMA Platform
- In-house EV Capability Analysis
- EV Initiatives-Key Takeaways
Growth Opportunity Universe
- Growth Opportunity 1-Integrated Space and Ground Communication
- Growth Opportunity 1-Integrated Space and Ground Communication (continued)
- Growth Opportunity 2-Market Growth from EV Segment
- Growth Opportunity 2-Market Growth from EV Segment (continued)
- Growth Opportunity 3-New Business Models In Direct Consumer Segment & New Mobility
- Growth Opportunity 3-New Business Models In Direct Consumer Segment & New Mobility (continued)
Next Steps
- Your Next Steps
- Why Frost, Why Now?
- List of Exhibits
- List of Exhibits (continued)
- List of Exhibits (continued)
- Legal Disclaimer
