Insight into North American OEMs' Over-the-Air Update (FOTA/SOTA) Strategies

Description

Innovative, Disruptive Technologies, Electrification, and Autonomous Technologies will Drive OTA Updates in the Automotive Industry

This Frost & Sullivan study offers insight into North American OEMs' over-the-air update (firmware-over-the-air [FOTA]/software-over-the-air [SOTA]) strategies. Frost & Sullivan segments OTA updates into 12 categories: Powertrain; Infotainment Services; Connected Services; Advanced Driver Assistance System/Autonomous Driving ADAS/AD; Chassis; Remote Services; Bug Fixes; User Manuals; Health, Wellness, and Well-being (HWW); Passive Safety; Active Safety; and Comfort/Convenience.

The study analyzes various OEMs headquartered in North America that have adopted OTA updates; it breaks down the number of OTA updates each company offers for each category. OEMs, including Tesla, Ford, GM, Rivian, and Lucid, are profiled for their OTA capabilities. A detailed sketch of the penetration of these services along with subsegment penetration for each OTA update type is also available for the respective OEMs.

The study also examines OTA update market growth drivers and restraints and analyzes a few use-cases for automakers, including Tesla and GM. 3 growth opportunities are discussed, and Frost & Sullivan offers recommendations to market participants to leverage them.

Product Code: PE62-46

Strategic Imperatives

Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on OTA Updates in the Automotive Industry
Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

Scope of Analysis
Growth Drivers
Growth Restraints

Introduction to OTA Updates

OTA Updates in the Automotive Industry: How and Why
Key Participants and OTA Update Types
Frost & Sullivan OTA Update Segmentation
OTA Updates in the Automotive Industry: A Timeline
OTA Update Trends Affecting On-demand Feature Adoption
OEMs Recalling Vehicles with and without OTA Updates: A Case Study
OTA Updates: The Future

Privacy Data Regulations and Standards Impacting OTA Updates: North America

California Consumer Privacy Act (Automotive)
The Virginia Consumer Data Protection Act
Distribution of State-level Privacy Laws, the United States
Colorado Privacy Act
Virginia and West Virginia Release Laws Governing OTA Updates
Categories of Regulations, Standards, and Policies by Region

Privacy Data Regulations and Standards Impacting OTA Updates: Europe and China

UNECE Regulation on Software Updates (OTA) and Software Update Management Systems (SUMSs): R156
Cybersecurity Regulations WP.29, Europe
Cybersecurity Regulations, China
Impact of Privacy Data Regulations on OTA Updates

Ford Motor Company OTA Updates by Segment

Ford Motor Company OTA Updates: A Snapshot
Ford Motor Company's OTA Updates: A Timeline
Ford Motor Company OTA Update Comparison by Segments
Ford Motor Company OTA Update Penetration by Subsegments*

Tesla OTA Updates by Segment

Tesla OTA Updates: A Snapshot
Tesla's OTA Updates: A Timeline
Tesla OTA Update Comparison by Segments
Tesla OTA Update Penetration by Subsegments*
Case Study: Tesla OTA Strategy Examples
Case Study: Tesla OTA Updates

GM OTA Updates by Segment

GM OTA Updates: A Snapshot
GM's OTA Updates: A Timeline
GM OTA Update Comparison by Segments
GM OTA Update Penetration by Subsegments*
Case Study: The GM Ultifi Platform

Stellantis (FCA) OTA Updates by Segment

Stellantis (FCA) OTA Updates: A Snapshot
Stellantis (FCA)'s OTA Updates: A Timeline
Stellantis (FCA) OTA Update Comparison by Segments
Stellantis (FCA) OTA Update Penetration by Subsegments*

Lucid Motors OTA Updates by Segment

Lucid Motors OTA Updates: A Snapshot
Lucid Motors' OTA Updates: A Timeline
Lucid Motors OTA Update Penetration by Subsegments*

Rivian OTA Updates by Segment

Rivian OTA Updates: A Snapshot
Rivian's OTA Updates: A Timeline
Rivian OTA Update Comparison by Segments
Rivian OTA Update Penetration by Subsegments*

Overall OTA Update Penetration by Segments in NA OEMs

Segment/Category Benchmarking by Automakers
North American OEMs: Comparison by Number of OTA Updates
North American OEMs: OTA Update Snapshot
North American OTA Updates: Comparison by Number of OTA Updates by Segments
North American OEMs: OTA Update Summary
EVs versus Non EVs: A Comparative Analysis of EV OEMs

Growth Opportunity Universe

Growth Opportunity 1: New Revenue Opportunities for OEMs from In-cabin Features and Technology with Frequent OTA Updates
Growth Opportunity 2: Continuous Software Updates for Improved Vehicle Performance and Reliability
Growth Opportunity 3: Growth of Autonomous Vehicles and EVs to Boost Demand for OTA Updates

Appendix

Subsegments: Powertrain
Subsegments: Infotainment
Subsegments: Connected Services
Subsegments: Chassis
Subsegments: ADAS/AD
Subsegments: Comfort/Convenience

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