Insights on Asian OEMs' Over-the-Air Update (FOTA/SOTA) Strategies

Description

Demand for Connectivity and Advanced Infotainment is Driving the Growth Potential of OTA Updates in the Asian Automotive Industry

This research service analyzes over-the-air (OTA) updates from Asian original equipment manufacturers and examines opportunities for market participants to enhance their OTA capabilities and gain a competitive edge. The study looks at both firmware OTA (FOTA) and software OTA (SOTA) strategies. The growing use of embedded technology and 5G will boost the use of connected services and advanced infotainment services, which will drive OTA software updates that create more personalized experiences.

This study segments OTA updates into the following 12 categories: Powertrain; infotainment services; connected services; advanced driver assistance systems (ADAS)/autonomous driving (AD); chassis; remote services; bug fixes; user manuals; health, wellness, and well-being; passive safety; active safety; and comfort/convenience. It offers profiles of the Hyundai Group, Toyota Group, and Honda Group, outlining their service and subsegment penetration for each OTA update type. The study also breaks down the number of OTA updates each company offers per category. Country-specific analyses have been provided for Japan, South Korea, and India.

The study identifies the factors driving and restraining growth in this space and examines several use cases for automakers. It concludes by highlighting the growth opportunities emerging from this space for market players and stakeholders to leverage.

Key Issues Addressed:

Which OEMs offer OTA updates?
Which segments and subsegments account for most of the OTA updates?
Which regulations and standards impact the OTA updates?
To date, how many OTA updates have the profiled companies offered?

Product Code: PF1F-46

Strategic Imperatives

Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on Over-the-air (OTA) Updates in the Automotive Industry
Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

Scope of Analysis
Growth Drivers
Growth Restraints

Introduction to OTA Updates

OTA Updates in the Automotive Industry: How and Why
Key Participants and OTA Update Types
Frost & Sullivan OTA Update Segmentation
OTA Updates in the Automotive Industry: A Timeline
OTA Update Trends Affecting On-demand Feature Adoption
OEMs Recalling Vehicles with and without OTA Updates: A Case Study
OTA Updates: The Future

Privacy Data Regulations and Standards Impacting OTA Updates: South Korea and Japan

Personal Information Protection Act (PIPA): South Korea
Act on the Protection of Personal Information (APPI): Japan
Digital Personal Data Protection Bill (DPDPB), 2023: India
Cybersecurity Regulation: UNECE WP.29
Cybersecurity Regulations WP.29
WP.29 Key Requirements and Mandates
UNECE Cybersecurity Regulation: R155
UNECE Regulation on Software Updates and Software Update Management Systems (SUMSs): R156
Regulations across Asian Countries: A Snapshot

Automaker OTA Updates by Segment: India

Indian Automakers' OTA Updates: A Snapshot
Indian Automakers' OTA Updates by OEM
Mahindra's Future Strategies Impacting OTA Updates
Tata Elxsi's OTA Update Strategy
Maruti Suzuki Motors's OTA Update

Automaker OTA Updates by Segment: Japan

Japanese Automakers' OTA Updates: A Snapshot
Japanese Automakers's OTA Updates by OEM
Toyota's OTA Updates: A Snapshot
Toyota OTA Updates: A Timeline
Toyota's OTA Update Comparison by Segments
Toyota OTA Update Penetration by Subsegments
Nissan, Mazda, and Mitsubishi's OTA Updates: A Snapshot
Honda's OTA Updates: A Snapshot
Honda's OTA Updates: A Timeline
Honda OTA Update Comparison by Segment
Honda OTA Update Penetration by Subsegments

Automaker OTA Updates by Segment: South Korea

South Korea Automakers' OTA Updates: A Snapshot
South Korea Automakers' OTA Updates by OEM
Hyundai Motor Group's OTA Updates: A Snapshot
Hyundai Motor Group's OTA Updates: A Timeline
Hyundai Motor Group's OTA Update Comparison by Segment
Hyundai Motor Group OTA Update Penetration by Subsegments

OTA Update Penetration by Segment in Asian OEMs

Segment/Category Benchmarking by Automakers
Asian OEMs: Comparison by Number of OTA Updates
Asian OEMs: OTA Update Snapshot
Asian OEMs OTA Updates: Comparison of Number of OTA Updates by Segment
Asian OEMs: OTA Update Summary

Growth Opportunity Universe

Growth Opportunity 1: In-cabin Features and OTA Updates
Growth Opportunity 2: Continuous Software Updates
Growth Opportunity 3: Autonomous Vehicles and EVs

Appendix

Subsegments: Powertrain
Subsegments: Infotainment
Subsegments: Connected Services
Subsegments: Chassis
Subsegments: ADAS/AD
Subsegments: Comfort/Convenience

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