Strategic Profiling: Kavak

Description

Customer Experience and Technology Strategy Power Growth in the Used Car Market

Since the COVID-19 pandemic started, the used car market has boomed, and online transactional companies (OTCs) have gained traction. Among them, Kavak has stood out in Latin America with its owned certified vehicles. Created in 2016 in Mexico, the company became the 1st unicorn from the country. Currently, it has operations in Latin America and the Middle East and is focused on strengthening its brand in key markets.

Since its inception, Kavak has invested in a multi-brand inventory, with nearly new and used vehicles in good shape. In addition, the company provides relevant value-added services to its customers, such as financing and extended warranty.

This profile overviews Kavak's business model and key strategies, focusing on its product portfolio. It also analyzes main competitors and examines important partnerships and acquisitions the company has made.

As the online transactional market has been facing some obstacles globally, with participants going out of business, this study analyzes key challenges that Kavak should address to maintain its good numbers.

In addition, it analyzes the factors driving and restraining growth and identifies the opportunities emerging from this space for Kavak to leverage.

Product Code: PFD0-42

Strategic Imperatives

Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on Kavak
Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

Scope of Analysis
Questions This Study Will Answer
Segmentation
Growth Drivers
Growth Restraints

Market Overview

Used Vehicle Sales in Select Countries
Online Used Vehicle Ecosystem
Trends
Competitors in the Online Used Vehicle Market

Corporate Strategy

Company Overview
Kavak's Global Footprint
Roadmap of Service and Offerings
Kavak's Business Model
Strengths, Weaknesses, Opportunities, and Threats
Major Highlights in 2022 and 2023 Analysis

Funding and Growth

Global Growth Expansion and Funding History, 2016-2022
Financial Metrics
Kavak's M&As

Product Portfolio

Kavak as an Online Transactional Platform
Top Brands in Kavak's Portfolio: LATAM
Top Brands in Kavak's Portfolio: The Middle East
Share of Online Offer of Vehicle by Age on Kavak
Used Electrified Vehicle (xEV) Online Offer on Kavak

Value-added Services and Solutions

Value-added Services
Kavak Solutions
Financing Partnerships
Kavak's Sponsorships and Other Partnerships

Growth Opportunity Universe

Growth Opportunity 1: Wide Selection of Certified Vehicles
Growth Opportunity 2: Strong Value-added Services
Growth Opportunity 3: Empowering Customer Satisfaction
List of Exhibits
Legal Disclaimer