Smart Homes Market, Global, 2024-2030

AI-Driven Personalization, Servitization, and Platform Synergy to Drive Industry Transformation

The global smart homes market is projected to reach $405.94 billion by 2030 at a compound annual growth rate of 9.3% from 2024, fueled by demand for convenience, energy efficiency, security, and comfort, alongside rising disposable incomes, urbanization, and the proliferation of IoT-enabled devices.

Falling prices and simplified DIY installation are accelerating adoption across diverse income levels. Frost & Sullivan segments the market into five key areas: home energy management, home automation and control, home safety and security, home entertainment, and health and wellness. Each is treated as a distinct market covering all relevant products, systems, software, and services. Entertainment systems are a primary consumer entry point, followed by energy management and security solutions, while voice assistants with advanced natural language processing enable conversational control, particularly benefiting elderly and disabled users.

The demand for sustainability drives adoption of energy-efficient appliances, such as smart washing machines, air conditioners, lighting, thermostats, and home energy monitors, aligning with eco-conscious consumers. The Matter standard enhances interoperability, fostering industry convergence.

The report provides detailed market sizing and forecasts across four regions, with country-level analyses for the United States, United Kingdom, Germany, France, India, China, Japan, and South Korea, which account for approximately 64.5% of market revenue. Extended insights and granular data are available through Frost & Sullivan's Growth Generator platform, offering stakeholders a strategic understanding of market trends, growth opportunities, and competitive dynamics shaping the smart home ecosystem.

Revenue Forecast

The revenue estimate for the base year 2024 is $92,108.4 million with a CAGR of 10.4% for the study period 2024-2030.

The Impact of the Top 3 Strategic Imperatives on the Smart Homes Industry

Innovative Business Models

• Why: Premium smart home automation solution providers are transitioning from one-time purchases to a subscription-based approach and a servitization model that emphasizes personalized services tailored to individual needs. This shift allows customers to pay monthly or annually, reducing upfront costs and adapting services based on usage patterns, which alleviates financial strain.
• Frost Perspective: Rising energy costs, the need for a secure indoor environment, improved comfort, and demand for personalization create a ripe opportunity for the smart home market. The business model shift is expected to accelerate over the next 2 to 3 years, driven by demand for tailored home management solutions.

Disruptive Technologies

• Why: Smart home systems are evolving with artificial intelligence (AI) and IoT capabilities, enhanced by a vision to integrate AI into every aspect of daily life, alongside virtual battery technology that optimizes energy use through intelligent monitoring. Wearables, air purifiers, and smart health devices are gaining traction, promoting in-home wellness, while advanced voice-activated controls and whole-home integrated systems are expanding adoption.
• Frost Perspective: AI-powered voice-activated smart home devices, whole-home connected living solutions with professional setup, and premium automation systems are projected to penetrate the mass market within 3 to 5 years as costs decrease. Virtual battery solutions, which digitally store surplus solar energy and allow consumers to use them for EV charging, are emerging as a game-changer in home energy management.

Industry Convergence

• Why: The smart home landscape is transforming as platform providers, ecosystem specialists, connected living solution providers, and networking intelligence experts collaborate to deliver a seamless smart home experience. This convergence addresses interoperability challenges by unifying diverse technologies under the Matter standard, which is gaining momentum as a potential solution to unity devices, addressing long-standing compatibility issues.
• Frost Perspective: More than 550 industry leaders are collaborating, with thousands of products, apps, and platforms certified under Matter 1.4, which introduces enhanced setup with QR codes, plus future innovations to support ambient motion sensing, energy management, and home appliances. This effort is expected to establish a robust ecosystem within 3 to 5 years, improving interoperability and user experience despite ongoing challenges with existing standards.

Scope of Analysis

• A smart home is a residence equipped with stand-alone or networked devices and systems that can be remotely controlled or automated to enhance occupant convenience, efficiency, security, and well-being.
• Smart home adoption is primarily driven by the penetration of IoT-enabled connected devices, next-generation communication protocols, the need for energy and cost savings, and demand for connected living with autonomous control.
• Frost & Sullivan divides the smart home market into 5 key application segments: home energy management, home automation and control, home safety and security, home entertainment, and health and wellness.
• Frost & Sullivan views the smart home as a concept and approaches each segment as a separate market. A detailed description of each product segment, along with relevant products, is explained on the next slide.
• All smart home products, systems, software, and services are covered under these segments and included for market sizing and forecast in upcoming sections.
• Market sizing and forecasts are provided for 4 regions: North America, Europe, Asia-Pacific (APAC), and Rest of the World (RoW). A summary of country-level analysis is provided for the United States, United Kingdom, Germany, France, India, China, Japan, and South Korea, which account for nearly 64.5% of the market revenue.
• Extended and detailed market sizing and forecasts at the product and country level are provided in Frost & Sullivan's Growth Generator platform.
• Revenue was calculated from the consumer's end and may include the margins of system integrators, installers, and retailers.

Segmentation-Application

Home Energy Management

• A digitally connected platform that monitors, manages, and controls home functions including HVAC, lighting, and solar PV.
• The scope of the study covers hardware such as hub devices, smart plugs, smart thermostats, smart clamps, and in-home displays (IHDs), and software-based dashboard applications including customer engagement platforms.

Home Automation and Control

• A centralized system that controls and automates home functions from remote locations.
• The scope includes simple and advanced automation functions.
• Some of the sensors and controllers included are occupancy/daylight/air quality/humidity, home gateways, automated window blinds, shutters, garage doors, roof windows, shutter controllers, smart kitchen and home appliances, and management software and mobile applications.

Home Safety and Security

• Digitally connected devices that monitor a home to ensure full safety and security of occupants.
• The scope includes smart IP cameras, alarm systems, smart locks, motion sensors, water leakage sensors, door/window sensors, video doorbells, CO/CO2 sensors, and smoke sensors.

Home Entertainment

• A home entertainment system is a multi-room system that controls home entertainment devices and provides a high-quality audio/video experience for end users.
• Home entertainment products include smart TVs, smart speakers, connected audio systems, and digital media streamers.

Health and Wellness

• Occupant well-being and technology-enabled care (TEC) includes mobile health, digital health, and telehealth.
• The scope includes wearable devices, remote health monitors, and air purifiers. Software and services include health and fitness management applications.

Growth Drivers

• Urbanization and lifestyle changes have increased the need for safety, security, comfort, and well-being, which will drive demand for home automation and control, home security, and home entertainment products.
• Policies promoting energy-efficient or net-zero homes in new construction and retrofits will drive demand for home automation and control and home energy management products.
• AI-powered smart home devices and systems elevate smart home experiences for occupants and make homes more intuitive and efficient.
• Subscription-based service models in the form of smart home-as-a-service or home automation-as-a-service are enabling consumers to choose their required package at zero upfront cost. This will drive demand for networked smart home solutions.
• Post-pandemic work trends, with the shift to remote and hybrid work, have increased demand for home office solutions with smart lighting, climate control, and enhanced Wi-Fi systems to create productive home environments.
• The development of universal standards, such as Matter, improves compatibility among devices from different manufacturers, reducing consumer hesitation and fostering broader adoption.

Growth Restraints

• The ecosystem is complex and fragmented, with numerous vendors offering smart home devices, systems, and services, with too many protocols and communication standards leading to non-interoperable products.
• The high upfront cost of networked smart home systems requiring professional installers is a barrier to market adoption, especially for mass-market consumers.
• IoT devices are vulnerable to cyberattacks, with the number of security breaches growing every year as more devices get connected.
• Ambiguous market conditions and an uncertain economic climate affect market growth.

Competitive Environment

Number of Competitors

• More than 1,000 with revenue greater than $5 million

Competitive Factors

• Price, interoperability, brand trust, reliability, ease of use and installation, AI, data privacy and security

Leading Competitors

• ABB, Apple, Google, Amazon, Xiaomi, Schneider Electric, Resideo, Viessmann, Legrand, Crestron, Samsung, LG, Panasonic, Hisense, Vivint, Bosch, Sony, Haier, Ring, Jio, Signify, TP-link, Somfy, Philips N.V, ADT

Other Notable Competitors

• Control4, Savant, Smappee, Tado, Emerson, Ecobee, Syska, Wyze, Eufy, Dyson, Nice S.p.A, Roku, Qubo, BuildTrack, Yale, August, Hikvision, Dahua, Oura, Garmin, GE Lighting, Aqara

Distribution Structure

• Direct sales, system integrators, utilities, and online sales

Notable Acquisitions and Mergers

• Resideo completed the acquisition of Snap One in June 2024; Resideo completed the acquisition of First Alert in April 2022; LG acquired an 80% stake in Athom in July 2024; NRG Energy completed the acquisition of Vivint in March 2023; ABB acquired Eve Systems in June 2023.