Frost Radar: Communications Platform as a Service, 2025

A Benchmarking System to Spark Companies to Action - Innovation That Fuels New Deal Flow and Growth Pipelines

Communications platform as a service (CPaaS) has become a strategic enabler of digital business, driving the operationalization of customer and employee engagement across industries. As enterprise transformation accelerates, companies are rearchitecting their communications workflows around programmable interfaces that unify data, intelligence, and automation. Beyond messaging, voice, and video, CPaaS anchors the broader digital experience layer, bridging applications, cloud infrastructure, and networks.

While messaging continues to dominate usage volumes, the market's value creation is shifting toward AI-driven automation, trust-based communications, and network API monetization. As enterprises seek greater integration with customer data platforms and generative AI workflows, CPaaS providers are responding with converged architectures that extend across unified communications-as-a-service and contact center-as-a-service domains. Consolidation has accelerated, driven by telco-backed platforms and regional challengers seeking to scale, achieve compliance, and specialize in verticals.

This Frost Radar™ benchmarks 23 global CPaaS providers that enable enterprises, developers, and service providers to embed communications capabilities into business applications and workflows. Vendors are evaluated based on innovation velocity, ecosystem breadth, and execution excellence across Frost & Sullivan's 10 Growth and Innovation criteria.

Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked to reveal their position on the Frost Radar™. The publication presents competitive profiles of each company on the Frost Radar™ considering their strengths and the opportunities that best fit those strengths.