Frost Radar(TM) - Digital Experience Platforms, 2026

This Frost RadarTM benchmarks leading digital experience platform (DXP) vendors as the platforms consolidate from fragmented experience stacks into unified orchestration layers that integrate content management, customer data, agentic AI, and multichannel delivery in a single operating environment. Governance has emerged as a primary competitive differentiator. Auditable AI workflows, transparent data lineage, and explainable decisioning as non-negotiable procurement conditions for enterprise buyers in regulated industries. Platforms that demonstrate embedded compliance, role-based controls, and responsible AI frameworks are winning deals where risk mitigation carries equal weight to feature breadth. The strongest performers are those resolving content complexity and the personalization gap through native architectural convergence while delivering intelligent, governed, and operationally scalable digital experiences across every channel an enterprise customer or AI agent might use.

Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost RadarTM. The publication presents competitive profiles of each company on the Frost RadarTM considering their strengths and the opportunities that best fit those strengths.