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PUBLISHER: GlobalData | PRODUCT CODE: 1198895

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PUBLISHER: GlobalData | PRODUCT CODE: 1198895

Rugby League World Cup, 2021 - Post Event Analysis

PAGES: 22 Pages
DELIVERY TIME: 1-2 business days
PDF (Single User License)
USD 1250
PDF (Site License)
USD 1875
PDF (Global License)
USD 2500

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An analysis of the recent 2021 Rugby League World Cup, which provides insight the event's broadcasters, sponsorship portfolio, prize money, attendance and ticketing

This year's final between Australia and Samoa boasted a total attendance figure of 67,502, the highest attended match of the tournament.

Adult tickets varied from £25 ($30.97) to £180 ($223.47) at this year's tournament, with approximately 350,000 tickets sold before the event began. England's semi-final against Samoa generated a TV audience of 2.5 million in the United Kingdom across BBC platforms, the larger TV audience of any match at the event.

England's quarter-final match against Papua New Guinea accrued a peak audience of 1.7 million, the second highest viewed match at the tournament. The event's current sponsorship deals are worth an estimated $13.4 million, as per GlobalData.

The deal with Cazoo, an online automotive retailer who serve as a principal sponsor the event, is the largest sponsor on this year's roster. GlobalData estimates this deal to be worth $2 million annually and covers the duration of the tournament.

Key Highlights

  • A cumulative average match audience of 29.24 million tuned into the 2021 Rugby League World Cup on BBC platforms, from the 61 games from the men's, women's and wheelchair tournaments. Alongside this, aggregate attendance stoof at 423,789, which is less than the 453,483 at the 2013 event.
  • Regarding sponsorship, the 2021 Rugby League World Cup had a total of 18 sponsors, which are worth a total of $13.4 million annually.


  • This report provides an overview of the event including a look at the event's sponsorship portfolio, broadcasters, prize money, attendance and ticketing. An analysis of the 2021 Rugby League World Cup sponsors is included and the estimated annual values for some of these deals. Information regarding some of the events broadcasting and ticketing figures

Reasons to Buy

  • For those wanting an in-depth analysis of how the 2021 Rugby League World Cup performed, in the sense of both business and popularity.
Product Code: GDUKSPC91188

Table of Contents

Table of Contents

  • Introduction
  • Executive Summary
  • Introduction
  • Broadcasters
  • Rugby League World Cup 2021 Breakdown in the United Kingdom
  • Rugby League World Cup 2021 Breakdown Across the Rest of the World
  • Sponsorship
  • Rugby League World Cup 2021 Sponsorship Breakdown
  • Rugby League World Cup 2021 Annual Sponsorship Breakdown
  • Participation and Prize Money
  • Rugby League World Cup 2021 Participation and Prize Money Breakdown
  • Attendance and Ticketing
  • Rugby League World Cup 2021 Attendance Breakdown
  • Rugby League World Cup 2021 Ticketing Breakdown


  • References
  • Contact Us
  • About GlobalData
  • Contact us - a global network of offices
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Jeroen Van Heghe

Manager - EMEA



Christine Sirois

Manager - Americas


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