Business of Indian Premier League (IPL) 2023 - Property Profile, Sponsorship and Media Landscape

Abstract

A complete overview of the commercial landscape of the 2023 IPL season. The report takes a closer look at the league from a social media, sponsorship and media perspective. It also takes a closer look at the commercial setups of all the franchises on an individual basis.

For this tournament the IPL has 2 individual broadcast deals in India. The league's most lucrative annual broadcast deal is with Viacom18, worth $609.16 million annually across five seasons. In India the IPL continues to generate very positive viewing figures each year on both television and digital platforms. Over 500 million people are expected to watch IPL 2023 matches online via digital devices, surpassing traditional TV viewing. For this tournament the IPL has 2 individual broadcast deals in India. The league's most lucrative annual broadcast deal is with Viacom18, worth $609.16 million annually across five seasons. In India the IPL continues to generate very positive viewing figures each year on both television and digital platforms. Over 500 million people are expected to watch IPL 2023 matches online via digital devices, surpassing traditional TV viewing. For this tournament the IPL has 2 individual broadcast deals in India. The league's most lucrative annual broadcast deal is with Viacom18, worth $609.16 million annually across five seasons. In India the IPL continues to generate very positive viewing figures each year on both television and digital platforms. Over 500 million people are expected to watch IPL 2023 matches online via digital devices, surpassing traditional TV viewing.

Key Highlights

A detailed overview of the commercial landscape from the IPL's perspective. Outlining the social media position of the main properties as well as ticketing revenue. A clear breakdown of the sponsorship and media deals linked to the clubs.

Scope

• The report looks to offer a detailed insight into the most lucrative T20 cricket league in the world. It explores all the main financial revenue generators across the league. It also ranks the competing teams based on commercial revenue.

Reasons to Buy

• The report gives a detailed and in-depth overview of a highly lucrative sports league. The report provides the reader with deep insight into the media and sponsorship landscape of both the league and franchises involved.