National Basketball Association (NBA) 2023 Finals - Post Event Analysis

Abstract

An analysis of the recent 2023 NBA Finals, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

The NBA has lucrative broadcast deals across the globe, with the US having 17 different broadcasters.

ABC averaged 11.64 million viewers for the NBA Finals, down from the 12.4 million average for the 2022 NBA Finals.

Game 5 of the NBA Finals averaged 13.1 million viewers, a four-year high for Game 5.

The 2023 Playoffs hit eight billion views across NBA social platforms, making it the most viewed playoffs ever. The average value of an annual sponsorship deal for the 2023 Super Bowl was $13.7 million.

The event has three deals in place that GlobalData estimates to be each worth over $100 million annually, with 2K Sports, Nike and PepsiCo.

The single largest deal with the NBA is with 2K Sports worth $157.14 million annually.

The most common deal length that brands have agreed with the Super Bowl is for one year. The runners-up of the NBA Finals will take home $3,164,731

Each team reaching the NBA Conference Finals receive $791,398 each, whilst Conference semi-finalists receive $478,902.

Teams simply participating in the first round will receive $402,479 alone.

Key Highlights

A detailed overview of the key facts and events which took place in the US The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio's of the 2023 NBA Finals.

Who should buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the 2023 NBA Finals and viewership industry professionals who want a detailed analysis on the popularity of the event.

Scope

• This report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance and ticketing. An analysis of the 2023 NBA Finals sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, player and team profiles as well as the competitions prize-money is also included.

Reasons to Buy

• For those wanting an in-depth analysis of how the 2023 NBA Finals performed, in the sense of both business and popularity.