Wimbledon, 2023 - Post Event Analysis

Abstract

An analysis of the recent 2023 Wimbledon event, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

The BBC agreed a four-year deal in 2021 to cover the Championships in the UK on their platforms, worth $74.74 million annually.

This year's final between Carlos Alcaraz and Novak Djokovic accrued a peak audience of 11.3 million on BBC, with the match streamed live 4.1 million times on BBC iPlayer and BBC Sport.

This year's women's final between Marketa Vondrousova and Ons Jabeur generated a peak audience of 4.5 million on BBC. The average price of an annual sponsorship deal for Wimbledon 2023 was $5.6 million.

The tournament has five deals in place that GlobalData estimates to be each worth over $6 million annually, with Barclays, Evian Vodafone, Amex and Oppo.

The commonest length of deal that brands have agreed with Wimbledon is for five years. The winners of the men's and women's singles titles, Carlos Alcaraz and Marketa Vondrousova each took home $2.74 million, up 17 percent from last year.

The runners-up of both the men's and women's singles titles, Novak Djokovic and Ons Jabuer each took home $1.37 million in prize money.

A detailed overview of the key facts and events which took place in Paris, France. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio's of Wimbledon 2023.

Who should buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of Wimbledon 2023 and viewership industry professionals who want a detailed analysis on the popularity of the event.

Scope

• This report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance and ticketing. An analysis of Wimbledon 2023 sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, player and team profiles as well as the competitions prize-money is also included.

Reasons to Buy

• For those wanting an in-depth analysis of how Wimbledon 2023 performed, in the sense of both business and popularity.