World Athletics Championships 2023 - Event Analysis

Abstract

An analysis of the recent 2023 World Athletics Championships, including a look at its sponsorship portfolio, broadcasters, prize money, attendance and ticketing.

The World Athletics Championships has in place major media deal in place with the American broadcaster Warner Bros. Discovery (WBD), that allowed the broadcasters to showcase the Championships across much of Europe. Regarding the Championships viewing figures, the World Championships reported in Germany, UK, France and Finland that figures were very positive in these key European markets. Across the United States, athletics fans were able to tune into the Championships through the network NBC. The average price of an annual sponsorship deal for the 2023 World Athletics Championships was roughly $1.2 million. The Championships has five deals in place that GlobalData estimates to be each worth over $1 million or more annually, with Asics, TDK, Cube, Seiko and Mondo. The commonest length of deal that brands have agreed with the World Athletics Championships is for one year. Lyles and Sha'Carri Richardson, both from the United States took home $0.07 million from their respective 100m victories.

Key Highlights

A detailed overview of the key facts and events which took place across the five games of the series. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio of the competition.

Who Should Buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the World Athletics Championships. Viewership industry professionals who want a detailed analysis on the popularity of the event.

Scope

• This report provides an overview of the event including its sponsorship portfolio, broadcasters, prize money, attendance and ticketing information. An analysis of the events sponsors is included and the estimated annual values of these deals. Information regarding the event's attendance is also included.

Reasons to Buy

• For those wanting an in-depth analysis of how the 2023 World Athletics Championships performed, in the sense of both business and popularity.