United Kingdom (UK) All Year Gifting Retail Market - Analyzing Trends, Consumer Attitudes, Occasions and Major Players

The All year gifting 2023 report forms part of GlobalData's Retail Occasions series, and offers comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting occasions, such as birthdays, weddings and new babies. The report analyses the market, the major players, the main trends, and consumer attitudes.

All year gifting penetration increased this year, with over 90% of consumers stating that they had bought a gift in 2023. Indeed, though this is an improvement on both 2022 and 2021, this is still falling short of pre-pandemic levels as consumers are still recovering from the impact of persistent inflation in the latter half of 2022 and into 2023.

As the pressure on finances from the cost-of-living crisis began to mount in 2022, 61.1% of consumers agreed that they had to cut back on gift purchasing this year due to the cost-of-living crisis. Indeed, consumers stated that they felt worse off financially this year compared to the year before. Though gifting penetration was higher this year than it was in 2022, with consumers who bought gifts funded their spend through a credit card, several dipped into their savings and few used Buy Now Pay Later financing options.

Consumers prioritized buying presents for loved ones, however they did opt to spend beyond their means to do so. Card Factory has come out on top this year, ranked highest by consumers for its promotions of gifts and cards, as well as being best rated in terms of range, price, display, and how interesting its products are. Indeed, Card Factory was the most popular retailer used for both greeting cards and gift wrap purchases this year. Given that Card Factory's offer is strong throughout the year, and not just catering for specific occasions, such as Christmas or Mother's Day, the cards and gifts specialist is able to build its reputation as a reliable shopping location all year round.

However, Clintons continues to pose a threat to Card Factory as the mid-market card specialist maintains its lead in perceived quality of cards & gifts. It will be vital for Card Factory to invest in its offer to ensure that items are reasonably priced, but are equally good value for money, to avoid consumers switching away in favour of a better-quality cards or gifts. Clintons is also moving to focus on price, improving its price architecture to attract more shoppers. While this is not a threat yet, due to consumers perceiving Clintons to be a mid-market player, this could prove to be an issue down the line as consumers become aware of its lower price point offer.

Scope

Shopping for wedding gifts and souvenirs both increased in 2023 as consumers took advantage of being able to go on holiday and the post-pandemic wedding boom came to fruition.
Consumers turned to finance options to spend beyond their means on cards & gifts this year, with credit card usage, buy now pay later finance options both increasing on 2022.
Card Factory proved most popular among all year gifting shoppers, ranked highest by consumers for its promotions of gifts & cards, as well as being best rated in terms of range, price, display and how interesting its products are.

Reasons to Buy

Understand the impact of the cost-of-living crisis on consumers attitudes and shopping behaviours.
Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
Use our in-depth consumer insight to learn which areas within all year gifting shopping are most important to ensure that product offers are catering to the needs and wants of customers - for example whether consumers believe they should give a card and/or gift for a certain occasion.

Product Code: GDRT230009OC

THE KEY FINDINGS

The Key Findings
Penetration inches closer to pre-pandemic levels as consumer confidence grows
Inflationary pressure forces consumers to use finance options to spend beyond their means
Card Factory dominates all year gifting this year
Trend insight - in store
Trend insight - online

CONSUMER ATTITUDES

Buying dynamics
Financial wellbeing
Gift spending
Financial spending
Occasions bought for
Research
Prioritising spend
Perceptions
Retailer promotions
Retailer ratings
All year gifting statements
Social media

GIFTING

Attitudes towards gifting
Buying dynamics
Spending
Recipients
Planned/impulse purchases
Categories purchased
Retailer used
Buying dynamics (for all gifting categories)
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Research
Personalisation

BIRTHDAYS

Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research
WEDDINGS/ENGAGEMENTS
Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research
PREGNANCY/NEW BABY
Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research
RELIGIOUS/CEREMONIAL OCCASIONS
Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research

LIFE ACHIEVEMENTS

Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research
RETIREMENT/LEAVING OCCASIONS
Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research
GRATITUDE/SYMPATHY
Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research

SPONTANEOUS GIFTING

Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research
Methodology
Technical details: consumer survey work

Product Code: GDRT230009OC

List of Tables

Retailer ratings across key measures - grocers, 2023
Retailer ratings across key measures - non-food retailers, 2023
Retailers shopped at for gifting (overall), 2022 & 2023
Products purchased - clothing & accessories, 2022 & 2023
Retailers used - clothing & accessories, 2022 & 2023
Products purchased - gift food & drink, 2022 & 2023
Retailers used - gift food & drink, 2022 & 2023
Products purchased - books, 2022 & 2023
Retailers used - books, 2022 & 2023
Products purchased - plants & flowers, 2022 & 2023
Retailers used - plants & flowers, 2022 & 2023
Products purchased - toys & games, 2022 & 2023
Retailers used - toys & games, 2022 & 2023
Products purchased - health & beauty, 2022 & 2023
Retailers used - health & beauty, 2022 & 2023
Products purchased - vouchers & gift cards, 2022 & 2023
Products purchased - footwear, 2022 & 2023
Retailers used - footwear, 2022 & 2023
Products purchased - fine jewellery & watches, 2022 & 2023
Retailers used -fine jewellery & watches, 2022 & 2023
Products purchased - homewares, 2022 & 2023
Retailers used - homewares, 2022 & 2023
Products purchased - electrical products, 2022 & 2023
Retailers used - electrical products, 2022 & 2023
Products purchased - music & video, 2022 & 2023
Retailers used - music & video, 2022 & 2023
Products purchased - baby products, 2022 & 2023
Retailers used - baby products, 2022 & 2023
Products purchased - stationery, 2022 & 2023
Retailers used - stationery, 2022 & 2023
Products purchased - experience, 2022 & 2023
Products purchased - sports products, 2022 & 2023
Retailers used - sports products, 2022 & 2023
Products purchased - DIY & gardening, 2022 & 2023
Retailers used - DIY & gardening, 2022 & 2023
Products purchased - computers, 2022 & 2023
Retailers used - computers, 2022 & 2023
Personalisation - books, clothing & accessories, health & beauty, homewares, stationery, and fine jewellery & watches, 2022 & 2023

List of Figures

All year gifting shopper penetration, by demographic & region, 2023, 2022 & 2021 penetration
Financial wellbeing compared to last year, 2022 & 2023
All year gifting spending compared to last year, 2022 & 2023
How consumers financed all year gifting spending, 2022 & 2023
What occasions shoppers purchased for, 2023 & change on 2022
When shopping for gifts, what activities have you undertaken online over the past year, 2022 & 2023
Which occasions consumers are prioritising and cutting back on, 2023
Which occasions consumers believe they should give cards and gifts for, 2023
Which retailer did the best job of promoting gifting and greeting cards products, 2023
Agreement & disagreement with statements about all year gifting, 2023
Which social media sites do you use, 2023
Did you purchase an item as a gift that you saw on social media, 2023
Agreement statements - It is more convenient to have a gift list, (by demographic & male/female) 2023, 2022 & & 2021 overall
Agreement statements - It is acceptable to have a gift list, (by demographic & male/female)2023, 2022 & & 2021 overall
Agreement statements - It is acceptable to ask for vouchers/gift cards, (by demographic & male/female)2023, 2022 & & 2021 overall
Agreement statements - It is acceptable to ask for cash gifts instead of a present, (by demographic & male/female)2023, 2022 & & 2021 overall
Agreement statements - It is acceptable to ask friends/family for donations to a large purchase, (by demographic & male/female)2023, 2022 & & 2021 overall
Birthday gifting penetration, 2023 (by demographic & male/female), 2022 & 2021
Weddings/engagements gifting penetration, 2023 (by demographic & male/female), 2022 & 2021
Pregnancy/new baby gifting penetration, 2023 (by demographic & male/female), 2022 & 2021
Religious/ceremonial occasions gifting penetration, 2023 (by demographic & male/female), 2022 & 2021
Life achievement gifting penetration, 2023 (by demographic & male/female), 2022 & 2021
Retirement/leaving gifting penetration, 2023 (by demographic & male/female), 2022 & 2021
Gratitude/sympathy gifting penetration, 2023 (by demographic & male/female), 2022 & 2021
Holiday souvenir gifting penetration, 2023 (by demographic & male/female), 2022 & 2021
Spontaneous gifting penetration, 2023 (by demographic & male/female), 2022 & 2021
Average spend per occasion on gifting, 2023 & change on 2022
Gift recipients - overall gifting, 2023 & change on 2022
Planned/impulse purchases - overall gifting, 2023 & 2022
Gifting categories purchased for all occasions, 2023 & change on 2022
Retailers shopped at for gifting, 2022 & 2023
Clothing & accessories gifting penetration, by occasion, 2022 & 2023
Gift food & drink gifting penetration, by occasion, 2022 & 2023
Books gifting penetration, by occasion, 2022 & 2023
Plants & flowers gifting penetration, by occasion, 2022 & 2023
Toys & games gifting penetration, by occasion, 2022 & 2023
Health & beauty gifting penetration, by occasion, 2022 & 2023
Money gifting penetration, by occasion, 2022 & 2023
Vouchers & gift cards gifting penetration, by occasion, 2022 & 2023
Footwear gifting penetration, by occasion, 2022 & 2023
Fine jewellery & watches gifting penetration, by occasion, 2022 & 2023
Homewares gifting penetration, by occasion, 2022 & 2023
Electrical products gifting penetration, by occasion, 2022 & 2023
Music & videos gifting penetration, by occasion, 2022 & 2023
Baby products gifting penetration, by occasion, 2022 & 2023
Stationery gifting penetration, by occasion, 2022 & 2023
Experience gifting penetration, by occasion, 2022 & 2023
Sports products gifting penetration, by occasion, 2022 & 2023
DIY & Gardening gifting penetration, by occasion, 2022 & 2023
Computers gifting penetration, by occasion, 2022 & 2023
What's driving retailer selection - overall gifting, 2023
Consumers using each channel for purchasing gifts, 2022 & 2023
Consumers using each store type for purchasing gifts, 2022 & 2023
Consumers using each device for gifting, 2022 & 2023
Fulfilment options for gift purchases made online, 2022 & 2023
Research undertaken - overall gifting, 2023 and change on 2022
Personalisation - overall gifting, 2022 & 2023
Birthday gifting penetration, 2023 (by demographic & male/female) & 2022
What's driving retailer selection - birthdays, 2023
Gift recipients - birthday, & average spend per recipient, 2023
Categories purchased - birthday, 2023 & change on 2022
Consumers using each channel for purchasing birthday gifts, 2022 & 2023
Consumers using each store type for purchasing birthday gifts, 2022 & 2023
Consumers using each device for birthday gifting, 2022 & 2023
Fulfilment options for birthday gift purchases made online, 2022 & 2023
Research undertaken - birthday, 2023
Weddings/civil ceremony gifting penetration, 2023 (by demographic & male/female) & 2022
Engagements gifting penetration, 2023 (by demographic & male/female) & 2022
Weddings/relationship anniversaries gifting penetration, 2023 (by demographic & male/female) & 2022
What's driving retailer selection - weddings/engagements, 2023 & change on 2022
Gift recipients - weddings/engagements, & average spend per recipient, 2023
Categories purchased - weddings/engagements, 2023 & change on 2022
Consumers using each channel for purchasing weddings/engagement gifts, 2022 & 2023
Consumers using each store type for purchasing wedding/engagement gifts, 2022 & 2023
Consumers using each device for weddings/engagement gifting, 2022 & 2023
Fulfilment options for weddings/engagement gift purchases made online, 2022 & 2023
Research undertaken - wedding/engagement, 2023
Pregnancy gifting penetration, 2023 (by demographic & male/female) & 2022
Baby shower/new baby gifting penetration, 2023 (by demographic & male/female) & 2022
Maternity/paternity leave gifting penetration, 2023 (by demographic & male/female) & 2022
What's driving retailer selection - pregnancy/new baby, 2023
Gift recipients - pregnancy/new baby, & average spend per recipient, 2023
Categories purchased - pregnancy/new baby, 2023 & change on 2022
Consumers using each channel for purchasing pregnancy/new baby gifting, 2022 & 2023
Consumers using each store type for purchasing pregnancy/new baby gifting, 2022 & 2023
Consumers using each device for pregnancy/new baby gifting, 2022 & 2023
Fulfilment options for pregnancy/new baby gift purchases made online, 2023
Research undertaken - pregnancy/new baby, 2023
Christening gifting penetration, 2023 (by demographic & male/female) & 2022
Holy Communion gifting penetration, 2023 (by demographic & male/female) & 2022
Bar Mitzvah/Bat Mitzvah gifting penetration, 2023 (by demographic & male/female) & 2022
Other religious/ceremonial occasions gifting penetration, 2023 (by demographic & male/female) & 2022
What's driving retailer selection - religious/ceremonial, 2023 & change on 2022
Gift recipients - religious/ceremonial occasions, & average spend per recipient, 2023
Categories purchased - religious/ceremonial occasions, 2023 & change on 2022
Consumers using each channel for purchasing religious/ceremonial occasions gifting, 2022 & 2023
Consumers using each store type for purchasing religious/ceremonial occasions gifting, 2022 & 2023
Consumers using each device for religious/ceremonial occasions gifting, 2022 & 2023
Fulfilment options for religious/ceremonial occasions gift purchases made online, 2022 & 2023
Research undertaken - religious/ceremonial occasions, 2023
Educational achievement gifting penetration, 2023 (by demographic & male/female) & 2022
Passing driving test gifting penetration, 2023 (by demographic & male/female) & 2022
New home gifting penetration, 2023 (by demographic & male/female) & 2022
New job gifting penetration, 2023 (by demographic & male/female) & 2022
Other life achievement gifting penetration, 2023 (by demographic & male/female) & 2022
What's driving retailer selection - life achievements, 2023 & change on 2022
Gift recipients - life achievement, & average spend per recipient, 2023
Categories purchased - life achievement, 2023 & change on 2022
Consumers using each channel for purchasing life achievement gifts, 2022 & 2023
Consumers using each store type for purchasing life achievement gifts, 2022 & 2023
Consumers using each device for life achievement gifting, 2022 & 2023
Fulfilment options for life achievement gift purchases made online, 2022 & 2023
Research undertaken - life achievement, 2023
Leaving do gifting penetration, 2023 (by demographic & male/female) & 2022
Retirement gifting penetration, 2023 (by demographic & male/female) & 2022
What's driving retailer selection - retirement/leaving, 2023 & change on 2022
Gift recipients - retirement/leaving, 2023
Categories purchased - retirement/leaving, 2023 & change on 2022
Consumers using each channel for purchasing retirement/leaving gifts, 2022 & 2023
Consumers using each store type for purchasing retirement/leaving gifts, 2022 & 2023
Consumers using each device for retirement/leaving gifting, 2022 & 2023
Fulfilment options for retirement/leaving gift purchases made online, 2022 & 2023
Research undertaken -retirement/leaving, 2023
Thank you gifting penetration, 2023 (by demographic & male/female) & 2022
End of year teacher gifting penetration, 2023 (by demographic & male/female) & 2022
Get well soon gifting penetration, 2023 (by demographic & male/female) & 2022
Sympathy/condolences gifting penetration, 2023 (by demographic & male/female) & 2022
What's driving retailer selection - gratitude/sympathy, 2023 & change on 2022
Gift recipients - gratitude/sympathy, & average spend per recipient, 2023
Categories purchased - gratitude/sympathy, 2023 & change on 2022
Consumers using each channel for purchasing gratitude/sympathy gifts, 2022 & 2023
Consumers using each store type for purchasing gratitude/sympathy gifts, 2022 & 2023
Consumers using each device for gratitude/sympathy gifting, 2022 & 2023
Fulfilment options for gratitude/sympathy gift purchases made online, 2022 & 2023
Research undertaken -gratitude/sympathy, 2023
Spontaneous gifting penetration, 2023 (by demographic & male/female) & 2022
What's driving retailer selection - spontaneous gifting, 2023 & change on 2022
Gift recipients - spontaneous gifting, & average spend per recipient, 2023
Categories purchased - spontaneous gifting, 2023 & change on 2022
Consumers using each channel for purchasing spontaneous gifts, 2022 & 2023
Consumers using each store type for purchasing spontaneous gifts, 2022 & 2023
Consumers using each device for spontaneous gifting , 2022 & 2023
Fulfilment options for spontaneous gifting gift purchases made online, 2022 & 2023
Research undertaken - spontaneous gifting, 2023

United Kingdom (UK) All Year Gifting Retail Market - Analyzing Trends, Consumer Attitudes, Occasions and Major Players

Description

Table of Contents

List of Tables

Abstract

Scope

Reasons to Buy

Table of Contents

Table of Contents

THE KEY FINDINGS

CONSUMER ATTITUDES

GIFTING

BIRTHDAYS

LIFE ACHIEVEMENTS

SPONTANEOUS GIFTING

List of Tables

List of Tables

List of Figures

List of Figures