EMEA Non-Alcoholic Beverages Sports Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies

Abstract

A complete overview of the non-alcoholic beverages sector across the EMEA region. The report includes market insight and sector and brand analysis.

Coca-Cola is the most active brand in the sector with 109 partnerships in 2023, thanks to agreements with significant organizations and teams including FC Barcelona, The Football Association, the German Football Association, Real Madrid and Bayern Munich. Sponsorship values for Coca-Cola are approximately $59.16 million annually, and $127.11 million over their durations, the bulk of which stem from major deals with FC Barcelona and the Dubai Arena. Despite the great volume of deals, Coca-Cola's sponsorship agreements only amount to 20.4% of the total spend within the non-alcoholic beverages sponsorship sector in EMEA. Coca-Cola's global rival PepsiCo deals account for 4.6% of the total sector value.

Soccer remains the most attractive sport to sponsor for non-alcoholic beverages brands within EMEA, given its enormous following and growing profile within Europe. The total value of soccer deals accounts for 65.2% of the overall spend, the majority of which is accounted for by high-value deals within soccer, the most popular sport by some distance within the region.

212 of these active deals are with brands headquartered in Europe, indicating that much of the regions sponsorship comes from brands in the home region. 30 brands from the United Kingdom have secured deals across the EMEA region. iPro Sport have secured the greater number of deals of any brand based in the UK. The brand's partnerships include deals with Crystal Palace FC, Queens Park Rangers F.C, and the Irish Football Association.

Key Highlights

A detailed overview of the non-alcoholic beverages sector across the EMEA region. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

Scope

• The report looks to offer a detailed insight into the non-alcoholic beverages sector across the EMEA region. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.

Reasons to Buy

• For those wanting an in-depth analysis of how the non-alcoholic beverages sector across the EMEA region performed in the sports sponsorship industry, in the sense of both business and popularity.