New Product Development Opportunities from the Rise of Solo Households

Abstract

This report investigates the impact of a rising number of solo households on household care brands and how they can respond.

The number of solo households is growing globally, with millennials and boomers comprising the highest number of solo households. Household care brands can respond by leveraging low price, multi-functional, and hygienic features.

Scope

• Urbanization rates and economic migration partly explain differing rates of solo living.
• MEA solo households show the highest concern for germs and infection within the home.
• Consumers in solo households mostly wash dishes by hand, and believe that the level of dirty dishes cannot justify a dishwasher.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.