United States Solo Travel Market By Travel Type, By Traveler Type, By Booking Mode, By Region, Competition Forecast & Opportunities, 2020-2030F

The United States Solo Travel Market was valued at USD 94.88 billion in 2024 and is projected to reach USD 191.04 billion by 2030, growing at a CAGR of 12.43% during the forecast period. The rise in solo travel is fueled by shifting lifestyles and changing consumer preferences that prioritize flexibility, personal empowerment, and individualized experiences. The growing popularity of remote work has further accelerated this trend, allowing travelers to maintain professional responsibilities while exploring new locations. According to the 2024 Internova Index: North American Traveler Insights survey, international travel by U.S. travelers rose by 22% over the past year, with increased activity across both luxury and budget sectors. Additionally, 25% of respondents indicated plans to take more leisure trips in 2025, highlighting a growing appetite for exploration. Young, affluent, and experience-seeking travelers are leading this trend, often turning to travel advisors for guidance. As interest in customized and self-paced travel continues to grow, the solo travel segment is becoming a prominent and dynamic part of the U.S. travel industry.

Key Market Drivers

Desire for Personal Freedom and Self-Discovery

A major factor driving solo travel growth in the U.S. is the increasing desire among millennials and Gen Z for autonomy and personal development. Traveling alone offers individuals the chance to step away from routine, embrace spontaneity, and focus on self-exploration without external obligations. This form of travel encourages self-reliance, builds confidence, and allows for tailored experiences aligned with personal interests. Solo travelers often seek meaningful cultural exchanges and are more likely to engage with locals, leading to deeper, more authentic connections. Social media platforms have played a key role in promoting solo travel, showcasing real-life journeys and inspiring others to follow suit. Following the COVID-19 pandemic, many individuals are reevaluating life priorities and pursuing mindful, enriching travel experiences. Domestic destinations such as national parks, heritage towns, and scenic byways have become favored choices for solo adventurers. Recognizing this trend, travel service providers are developing offerings that specifically cater to solo travelers through personalized packages, enhanced safety protocols, and community-driven itineraries.

Key Market Challenges

Safety and Security Concerns

Safety remains a major concern for solo travelers in the U.S., particularly among women and members of marginalized communities. Navigating unfamiliar areas, dealing with emergencies alone, or encountering unsafe environments can create hesitation for potential solo tourists. While the U.S. is generally regarded as a safe destination, isolated incidents of crime, particularly in high-tourism zones, and concerns over natural disasters or health emergencies can pose risks. Additionally, some international travelers may view the U.S. as lacking in comprehensive public transportation and solo-friendly infrastructure, deterring visits. The absence of clearly defined support systems can make solo travel intimidating for first-timers. To address this, travel companies and tourism boards are implementing safety-first initiatives, such as curated lists of trusted accommodations, emergency support resources, and safety certifications. Although progress has been made, broader industry-wide measures are needed to foster confidence and inclusivity in the solo travel space.

Key Market Trends

Rise of Digital Nomadism and Remote Work Travel

A defining trend in the U.S. solo travel market is the growing intersection between travel and remote work. As flexible work policies become standard, more individuals are embracing location-independent lifestyles, using solo travel as a way to blend work with exploration. Popular urban hubs like Austin, Denver, and Miami have emerged as key destinations due to their strong digital infrastructure, coworking spaces, and social amenities. Accommodation providers are responding with long-stay discounts, remote-work amenities, and co-living arrangements tailored to solo professionals. This shift has redefined travel durations and motivations, with solo travelers increasingly staying in destinations for extended periods. These digital nomads value the balance of productivity, personal freedom, and immersive experiences. In response, local governments and tourism operators are offering packages and infrastructure to attract and support this segment. As remote work becomes more entrenched in modern lifestyles, digital nomadism is expected to remain a significant growth area in the solo travel market.

Key Market Players

• Intrepid Travel
• G Adventures
• Austin Adventures
• Contiki Holidays Limited
• Solos Holidays Ltd.
• EF Education First Ltd. (EF Go Ahead Tours)
• WeRoad
• Trafalgar
• Booking Holdings Inc.
• Airbnb Inc.

Report Scope:

In this report, the United States Solo Travel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

United States Solo Travel Market, By Travel Type:

• Leisure & Vacation Travel
• Adventure and Extreme Travel
• Safari and Wildlife Travel
• Cultural & Heritage Travel
• Business Travel
• Others

United States Solo Travel Market, By Traveler Type:

• Domestic
• International

United States Solo Travel Market, By Booking Mode:

• Direct Booking
• Online Travel Agent & Agencies
• Marketplace Booking

United States Solo Travel Market, By Region:

• South
• West
• Midwest
• Northeast

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the United States Solo Travel Market.

Available Customizations:

United States Solo Travel Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).