PUBLISHER: GlobalData | PRODUCT CODE: 1473231
PUBLISHER: GlobalData | PRODUCT CODE: 1473231
This report is part of a series on the top trends and key demand spaces for consumers sectors to focus on in 2024. It explains how and why these trends are happening using GlobalData's TrendSights and demand space analytical frameworks. The report identifies the consumer sentiment, market development, innovation landscape, and brand actions happening within each trend.
Top trends in dairy and alternatives for 2024 are heavily focused on concepts around health, affordability, and trust and reliability. Brands are also looking to cater to complex consumer demands through more high-tech formulations and refocused marketing that elevates the brand and product story. External pressures such as inflation and stricter regulation are driving much of the change behind these trends.