Opportunities in the Eastern European Cosmetics and Toiletries Industry 2025

This report brings together multiple data sources to provide a comprehensive overview of the Eastern European cosmetics and toiletries (C&T) industry, analyzing data from 19 countries in the region. It also provides risk-reward analysis of four countries across the Eastern European region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.

The Eastern European C&T industry grew steadily during 2019-24, driven by demand for skincare, personal hygiene, and naturally formulated products. Key markets such as the Czech Republic, Poland, and Romania led growth, supported by strong domestic brands and rising per capita expenditure. The skincare sector remained dominant in 2024, with younger consumers favoring natural and ethical products. In 2024, L'Oreal was the leading company. In the same year, modern retail led the distribution, driven by the convenience offered by supermarkets, hypermarkets, and ecommerce. Packaging in the C&T industry is changing in response to consumer demand for sustainability, convenience, and visual appeal. Consumers are increasingly opting for functional features such as dispensers, travel-sized formats, and resealable closures. Concurrently, brands are prioritizing sleek, premium packaging designs to enhance shelf appeal, particularly in the skincare and fragrances sectors.

Rising health consciousness is driving demand for natural cosmetics, with growing interest in essential oils, plant collagen, and herbal extracts. Consumers are increasingly gravitating toward vegan C&T products, driven by the perception that these offerings are safer and less likely to cause skin irritation or dryness. Consumers in Eastern Europe are showing a growing preference for personalized, data-driven shopping experiences. The widespread use of the internet and smartphones is fueling demand for digital technologies across the C&T industry-from production to retail.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern European cosmetics and toiletries (C&T) industry, analyzing data from 19 countries in the region. It includes analysis on the following -

• Market environment: Includes industry size, market size, and growth analysis by sector.
• High-potential countries analysis: It provides risk-reward analysis of four countries across the Eastern European region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
• Country deep dive: Provides the overview and key trends across high-potential countries.
• Success stories: This section features some of the most compelling C&T products manufacturers, brands, products, and marketing campaigns in the Eastern European region. It also provides a better understanding of how certain manufacturers achieved success in the industry, and insights.
• Competitive environment: Provides an overview of leading companies in the Eastern European region, besides analyzing the growth of private label in the region.
• Distribution analysis: Provides analysis on the leading distribution channels in the Eastern European C&T products industry in 2024. It covers modern retail, traditional retail, specialist retail, direct sellers, cash & carries & warehouse clubs, and other distribution channels.
• Packaging analysis*: The report provides percentage share (2024) and growth analysis (during 2019-24) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of C&T products.
• Challenges and outlook: Provides the challenges and outlook pertaining to the Eastern European C&T industry.
• Select industry metrics: Provides the insights on patent filings, job analytics by country and theme, as well as on global deals.

Reasons to Buy

• Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates