TrendSights Analysis 2025: Novel & Experimental

Understanding consumers' desire to express themselves through purchase choices.

The Novel & Experimental trend reflects consumers' growing appetite for products and experiences that break away from the everyday. As people are exposed to new cultures, ideas, and innovations, particularly through global media, travel, and online platforms, they become more open to trying unfamiliar formats, flavors, and aesthetics. Curiosity, the desire for self-expression, and a search for emotional engagement all fuel this shift.

Scope

• Younger consumers, who are at the forefront of the novel and experimental trend, tend to value unique and meaningful encounters over physical possessions. Compared to older generations, they are less interested in conventional, material-based consumption and more focused on breaking away from routine and predictable shopping habits .
• The novel and experimental trend closely aligns with the increasing desire for consumers seeking high-quality, unique products. This shift is driven by a desire for new experiences, making price less of a priority.
• Consumers are more focused on the experiential value than on material aspects, which opens opportunities for brands to meet these demands by offering premium, innovative goods, even if it means higher prices.

Reasons to Buy

• Tap into the growing preference for exclusivity and originality, catering to consumers who are willing to invest in meaningful, high-end experiences.
• Understand how new concepts and ideas fit into-or challenge-current consumer trends.
• Gain insight and inspiration for innovation programs and new product development.