Sage Future for Partners: New Investments in Europe and an AI-First Approach Built on Trust and Transparency

This IDC Market Note highlights key takeaways from Sage's Future for Partners event held at the Palau de Congressos de Catalunya in Barcelona from June 4 to 7, 2025. It details announcements related to applications, data, partners, integrations, and the vendor's ongoing investments in AI.

Executive Snapshot

In This Market Note

IDC's Point of View

• Key Announcements
• Sage's AI strategy
• Emphasis on "Authentic Intelligence"
  • AI for SMBs
  • Trust and Transparency
  • Practicing What You Preach
• The Importance of Partners

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• Related Research
• Synopsis