Opportunities in the Global Household Products Sector 2025

Provides an overview of current household products scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Rising urbanization, increasing consumer hygiene concerns, and growing disposable incomes are stimulating the sector's growth. As a result, value sales of the global household products sector are anticipated to increase from $321.4 billion in 2024 to $400.8 billion in 2029 at a compound annual growth rate (CAGR) of 4.5%. Tissue & hygiene was the largest category by value in 2024, holding a share of 41.9%. It was followed by textile washing products and general purpose cleaners with shares of 28.6% and 8.6%, respectively. The Americas was the leading market in 2024, with a value share of 36.5%. The US, China, and Germany were the largest markets with a combined value share of 42.2%.

Growing consumer health and hygiene concerns, fueled by the pandemic, are driving the demand for household products. The increasing urban population, combined with consumers' increasingly busy lifestyles, is driving global demand for household products. Meanwhile, the expansion of ecommerce and modern retail is widening availability and improving the reach of household products across more consumer segments.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global household products sector, analyzing data from 108 countries. It includes analysis on the following -

• Global snapshot: Includes executive summary, current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The section also touches on the key growth enablers and inhibitors for the household products sector.
• Sector snapshot: The analysis provides a global overview, along with regional and category-level data and analysis. It also includes a regional overview across five regions-Americas, Asia-Pacific, Eastern Europe, Middle East and Africa (MEA), and Western Europe-highlighting sector size and evolution, value and volume shares by category, and growth drivers for each region.
• Consumer trends: Provides an overview of evolving consumer trends, supported by GlobalData's in-house consumer surveys, and product examples.
• Country deep-dive: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure. Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2024-29 and key trends. It also includes regional analysis covering the outlook for each region.
• Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
• Distribution overview: Provides an analysis of the leading distribution channels in the global household products sector in 2024. It covers modern retail, traditional retail, B-2-b suppy, cash & carries & warehouse clubs, direct sellers, and other distribution channels.
• Packaging analysis*: The report provides percentage share (in 2024) and growth analysis (during 2024-29) for various pack materials, pack types, closures, and primary outer types based on volume sales of household products.
• Select industry metrics: The section provides topline statistics and analysis for different alternate datasets, such as patent filings, job analytics, and deals in the household products industry in 2024.

Reasons to Buy

• Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates