TrendSights Analysis 2025: Retrophilia

Retrophilia is under the Comfort & Uncertainty mega-trend. It explores consumer behavior through different lifestages and its impact on buying choices.

Retrophilia captures an affection for things of the past, appealing both to nostalgic consumers and to those who never lived through that era but are intrigued by it. It expresses a longing to recall-or to uncover-an era perceived as simpler, when the complex worries of life seemed, in retrospect, less pressing.

Scope

• Rising stress is driving consumers to seek out for products that are simpler and more familiar.
• Older generations seek out retro products as they perceive them as "authentic" and can connect them to their childhood or memories from their past.
• Consumers across all regions are opting for local brands over international brands with no variation in opinion.

Reasons to Buy

• Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
• Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
• Understand how new concepts and ideas fit into-or challenge-current consumer trends.
• Gain insight and inspiration for innovation programs and new product development.