Retail Occasions Series: All Year Gifting 2026

Table of Contents

Table of Contents

THE KEY FINDINGS

• Summary of Gifting 2026
• The Key Findings
• Trend insight - stores
• Trend insight - online

CONSUMER ATTITUDES

• Buying dynamics
• Financial wellbeing
• Gift spending
• Financial spending
• Occasions bought for
• Research
• Prioritising spend
• Perceptions of giving cards and gifts
• Retailer promotions
• Retailer ratings
• All year gifting statements
• Social media
• Secondhand gifting items
• Secondhand gift recipients
• Regifting

GIFTING

• Attitudes towards gifting
• Buying dynamics
• Spending
• Recipients
• Planned/impulse purchases
• Categories purchased
• Retailers used
• Buying dynamics (for gifting categories)
• Retailer selection
• Channel usage
• Store type
• Device usage
• Fulfilment
• Research
• Personalisation

BIRTHDAYS

• Buying dynamics
• Retailer selection
• Recipients
• Categories purchased
• Channel usage
• Store type
• Device usage
• Fulfilment
• Research
• WEDDINGS/ENGAGEMENTS
• Buying dynamics
• Retailer selection
• Recipients
• Categories purchased
• Channel usage
• Store type
• Device usage
• Fulfilment
• Research
• PREGNANCY/NEW BABY
• Buying dynamics
• Retailer selection
• Recipients
• Categories purchased
• Channel usage
• Store type
• Device usage
• Fulfilment
• Research
• RELIGIOUS/CEREMONIAL OCCASIONS
• Buying dynamics
• Retailer selection
• Recipients
• Categories purchased
• Channel usage
• Store type
• Device usage
• Fulfilment
• Research

LIFE ACHIEVEMENTS

• Buying dynamics
• Retailer selection
• Recipients
• Categories purchased
• Channel usage
• Store type
• Device usage
• Fulfilment
• Research
• RETIREMENT/LEAVING OCCASIONS
• Buying dynamics
• Retailer selection
• Recipients
• Categories purchased
• Channel usage
• Store type
• Device usage
• Fulfilment
• Research
• GRATITUDE/SYMPATHY
• Buying dynamics
• Retailer selection
• Recipients
• Categories purchased
• Channel usage
• Store type
• Device usage
• Fulfilment
• Research

SPONTANEOUS GIFTING

• Buying dynamics
• Retailer selection
• Recipients
• Categories purchased
• Channel usage
• Store type
• Device usage
• Fulfilment
• Research
• Methodology
• Technical details: Consumer survey work
• Technical details: Definitions

List of Table

List of Tables

• Retailer ratings across key measures - grocers, 2026
• Retailer ratings across key measures - non-food retailers, 2026
• Products purchased secondhand by all year gifting secondhand shoppers, 2026
• Category regifted by consumers that regifted an item, 2026
• Proportion of products bought on impulse (overall), 2025 & 2026
• Retailers shopped at for gifting (overall) ppt change on last year, 2026
• Items purchased - clothing & accessories, 2025 & 2026
• Retailers used - clothing & accessories, 2025 & 2026
• Items purchased - gift food & drink, 2025 & 2026
• Retailers used - gift food & drink, 2025 & 2026
• Items purchased - books, 2025 & 2026
• Retailers used - books, 2025 & 2026
• Items purchased - toys & games, 2025 & 2026
• Retailers used - toys & games, 2025 & 2026
• Items purchased - plants & flowers, 2025 & 2026
• Retailers used - plants & flowers, 2025 & 2026
• Items purchased - health & beauty, 2025 & 2026
• Retailers used - health & beauty, 2025 & 2026
• Items gifted - money, 2025 & 2026
• Items purchased - vouchers & gift cards, 2025 & 2026
• Items purchased - fine jewellery & watches, 2025 & 2026
• Retailers used -fine jewellery & watches, 2025 & 2026
• Items purchased - footwear, 2025 & 2026
• Retailers used - footwear, 2025 & 2026
• Items purchased - homewares, 2025 & 2026
• Retailers used - homewares, 2025 & 2026
• Items purchased - electrical products, 2025 & 2026
• Retailers used - electrical products, 2025 & 2026
• Items purchased - baby products, 2025 & 2026
• Retailers used - baby products, 2025 & 2026
• Items purchased - experience, 2025 & 2026
• Items purchased - music & video, 2025 & 2026
• Retailers used - music & video, 2025 & 2026
• Items purchased - stationery, 2025 & 2026
• Retailers used - stationery, 2025 & 2026
• Items purchased - sports products, 2025 & 2026
• Retailers used - sports products, 2025 & 2026
• Items purchased - computers, 2025 & 2026
• Retailers used - computers, 2025 & 2026
• Items purchased - DIY & gardening, 2025 & 2026
• Retailers used - DIY & gardening, 2025 & 2026
• Personalisation - overall and fine jewellery & watches, stationery, homewares, books, clothing & accessories, health & beauty, 2025 & 2026

List of Figure

List of Figures

• Consumers shopping for all year gifting, by gender, age and socioeconomic group, 2026
• Top five retailers among gifting shoppers, 2026
• Most purchased secondhand gifting categories, 2026
• Most used social media platforms for purchasing gifts, 2026
• Top five occasions shoppers bought gifts for, 2026
• Agreement with the statement 'Promotions encourage me to purchase gifts earlier', 2026
• All year gifting shopper penetration, overall (2024-2026) and by demographic & region, 2026
• Financial wellbeing compared to last year, 2025 & 2026
• All year gifting spending compared to last year, 2025 & 2026
• How consumers financed all year gifting spending, 2025 & 2026
• What occasions shoppers purchased for, 2026 and change on 2025
• When shopping for gifts, what activities have you undertaken online over the past year, 2025 & 2026
• Which occasions consumers are prioritising and cutting back on, 2026
• Which occasions consumers believe they should give cards and gifts for, 2026
• Which retailer did the best job of promoting gifting and greeting cards products, 2026 and change on 2025
• Net agreement with statements about all year gifting, 2026 and change on 2025
• Agreement & disagreement with statements about all year gifting, 2026 and change on 2025
• Proportion of all year gifting shoppers that use various social media platforms, 2026
• Proportion of social media users using each platform to purchase gifts, 2026
• All year gifting secondhand shopper penetration, overall and by demographic, 2026
• Reasons for shopping secondhand, 2026
• Reasons for not shopping secondhand, 2026
• Secondhand gift recipients, 2026
• All year gifting regifting shopper penetration, overall and by demographic, 2026
• Why consumers regifted an item/s this year, 2026
• Why consumers did not regift item/s this year, 2026
• Regifting recipients, 2026
• Agreement statements - It is more convenient to have a gift list, overall (2024-2026) and by demographic & male/female, 2026
• Agreement statements - It is acceptable to have a gift list, overall (2024-2026) and by demographic & male/female, 2026
• Agreement statements - It is acceptable to ask for vouchers/gift cards, overall (2024-2026) and by demographic & male/female, 2026
• Agreement statements - It is acceptable to ask for cash gifts instead of a present, overall (2024-2026) and by demographic & male/female, 2026
• Agreement statements - It is acceptable to ask friends/family for donations to a large purchase, overall (2024-2026) and by demographic & male/female, 2026
• Birthday gifting penetration, overall (2024-2026) and by demographic & male/female, 2026
• Gratitude/sympathy gifting penetration, overall (2024-2026) and by demographic & male/female, 2026
• Weddings/engagements gifting penetration, overall (2024-2026) and by demographic & male/female, 2026
• Life achievement gifting penetration, overall (2024-2026) and by demographic & male/female, 2026
• Spontaneous gifting penetration, overall (2024-2026) and by demographic & male/female, 2026
• Religious/ceremonial occasions gifting penetration, overall (2024-2026) and by demographic & male/female, 2026
• Pregnancy/new baby gifting penetration, overall (2024-2026) and by demographic & male/female, 2026
• Holiday souvenir gifting penetration, overall (2024-2026) and by demographic & male/female, 2026
• Retirement/leaving gifting penetration, overall (2024-2026) and by demographic & male/female, 2026
• Average spend per occasion on gifting, 2026 & change on 2025
• Gift recipients - overall gifting, 2026 & change on 2025
• Planned/impulse purchases - overall gifting, 2026
• Gifting categories purchased for all occasions, 2026 & change on 2025
• Retailers shopped at for gifting, 2025 & 2026
• Clothing & accessories gifting penetration, total (2024-2026) and by occasion (2025 & 2026)
• Gift food & drink gifting penetration, total (2024-2026) and by occasion (2025 & 2026)
• Books gifting penetration, total (2024-2026) and by occasion (2025 & 2026)
• Toys & games gifting penetration, total (2024-2026) and by occasion (2025 & 2026)
• Plants & flowers gifting penetration, total (2024-2026) and by occasion (2025 & 2026)
• Health & beauty gifting penetration, total (2024-2026) and by occasion (2025 & 2026)
• Money gifting penetration, total (2024-2026) and by occasion (2025 & 2026)
• Vouchers & gift cards gifting penetration, total (2024-2026) and by occasion (2025 & 2026)
• Fine jewellery & watches gifting penetration, total (2024-2026) and by occasion (2025 & 2026)
• Footwear gifting penetration, total (2024-2026) and by occasion (2025 & 2026)
• Homewares gifting penetration, total (2024-2026) and by occasion (2025 & 2026)
• Electrical products gifting penetration, total (2024-2026) and by occasion (2025 & 2026)
• Baby products gifting penetration, total (2024-2026) and by occasion (2025 & 2026)
• Experience gifting penetration, total (2024-2026) and by occasion (2025 & 2026)
• Music & video gifting penetration, total (2024-2026) and by occasion (2025 & 2026)
• Stationery gifting penetration, total (2024-2026) and by occasion (2025 & 2026)
• Sports products gifting penetration, total (2024-2026) and by occasion (2025 & 2026)
• Computers gifting penetration, total (2024-2026) and by occasion (2025 & 2026)
• DIY & Gardening gifting penetration, total (2024-2026) and by occasion (2025 & 2026)
• What's driving retailer selection - overall gifting, 2026 & change on 2025
• Consumers using each channel for purchasing gifts, 2025 & 2026
• Consumers using each store type for purchasing gifts, 2025 & 2026
• Consumers using each device for gifting, 2025 & 2026
• Fulfilment options for gift purchases made online, 2025 & 2026
• Research undertaken - overall gifting, 2026 & change on 2025
• Personalisation - overall gifting, 2026
• Gifting penetration - birthday, total (2024-2026) and by demographic & male/female, 2026
• What's driving retailer selection - birthdays, 2026
• Gift recipients - birthday, 2026 & change on 2025
• Categories purchased - birthday, 2026 & change on 2025
• Consumers using each channel for purchasing birthday gifts, 2025 & 2026
• Consumers using each store type for purchasing birthday gifts, 2025 & 2026
• Consumers using each device for birthday gifting, 2025 & 2026
• Fulfilment options for birthday gift purchases made online, 2025 & 2026
• Research undertaken - birthday, 2026 & change on 2025
• Gifting penetration - wedding/engagement, total (2024-2026) and by demographic & male/female, 2026
• What's driving retailer selection - wedding/engagements, 2026
• Gift recipients - wedding/engagement, 2026 & change on 2025
• Categories purchased - wedding/engagement, 2026 & change on 2025
• Consumers using each channel for purchasing wedding/engagement gifts, 2025 & 2026
• Consumers using each store type for purchasing wedding/engagement gifts, 2025 & 2026
• Consumers using each device for wedding/engagement gifting, 2025 & 2026
• Fulfilment options for wedding/engagement gift purchases made online, 2025 & 2026
• Research undertaken - wedding/engagement, 2026 & change on 2025
• Gifting penetration - pregnancy/new baby, total (2024-2026) and by demographic & male/female, 2026
• What's driving retailer selection - pregnancy/new baby, 2026
• Gift recipients - pregnancy/new baby, 2026 & change on 2025
• Categories purchased - pregnancy/new baby, 2026 & change on 2025
• Consumers using each channel for purchasing pregnancy/new baby gifts, 2025 & 2026
• Consumers using each store type for purchasing pregnancy/new baby gifts, 2025 & 2026
• Consumers using each device for pregnancy/new baby gifting, 2025 & 2026
• Fulfilment options for pregnancy/new baby gift purchases made online, 2025 & 2026
• Research undertaken - pregnancy/new baby, 2026 & change on 2025
• Gifting penetration - religious/ceremonial, total (2024-2026) and by demographic & male/female, 2026
• What's driving retailer selection - religious/ceremonial, 2026
• Gift recipients - religious/ceremonial, 2026 & change on 2025
• Categories purchased - religious/ceremonial, 2026 & change on 2025
• Consumers using each channel for purchasing religious/ceremonial gifts, 2025 & 2026
• Consumers using each store type for purchasing religious/ceremonial gifts, 2025 & 2026
• Consumers using each device for religious/ceremonial gifting, 2025 & 2026
• Fulfilment options for religious/ceremonial gift purchases made online, 2025 & 2026
• Research undertaken - religious/ceremonial, 2026 & change on 2025
• Gifting penetration - life achievement, total (2024-2026) and by demographic & male/female, 2026
• What's driving retailer selection - life achievements, 2026
• Gift recipients - life achievement, 2026 & change on 2025
• Categories purchased - life achievement, 2026 & change on 2025
• Consumers using each channel for purchasing life achievement gifts, 2025 & 2026
• Consumers using each store type for purchasing life achievement gifts, 2025 & 2026
• Consumers using each device for life achievement gifting, 2025 & 2026
• Fulfilment options for life achievement gift purchases made online, 2025 & 2026
• Research undertaken - life achievement, 2026 & change on 2025
• Gifting penetration - retirement/leaving, total (2024-2026) and by demographic & male/female, 2026
• What's driving retailer selection - retirement/leaving, 2026
• Gift recipients - retirement/leaving, 2026 & change on 2025
• Categories purchased - retirement/leaving, 2026 & change on 2025
• Consumers using each channel for purchasing retirement/leaving gifts, 2025 & 2026
• Consumers using each store type for purchasing retirement/leaving gifts, 2025 & 2026
• Consumers using each device for retirement/leaving gifting, 2025 & 2026
• Fulfilment options for retirement/leaving gift purchases made online, 2025 & 2026
• Research undertaken - retirement/leaving, 2026 & change on 2025
• Gifting penetration - gratitude/sympathy, total (2024-2026) and by demographic & male/female, 2026
• What's driving retailer selection - gratitude/sympathy, 2026
• Gift recipients - gratitude/sympathy, 2026 & change on 2025
• Categories purchased - gratitude/sympathy, 2026 & change on 2025
• Consumers using each channel for purchasing gratitude/sympathy gifts, 2025 & 2026
• Consumers using each store type for purchasing gratitude/sympathy gifts, 2025 & 2026
• Consumers using each device for gratitude/sympathy gifting, 2025 & 2026
• Fulfilment options for gratitude/sympathy gift purchases made online, 2025 & 2026
• Research undertaken - gratitude/sympathy, 2026 & change on 2025
• Gifting penetration - spontaneous, total (2024-2026) and by demographic & male/female, 2026
• What's driving retailer selection - spontaneous, 2026
• Gift recipients - spontaneous, 2026 & change on 2025
• Categories purchased - spontaneous, 2026 & change on 2025
• Consumers using each channel for purchasing spontaneous gifts, 2025 & 2026
• Consumers using each store type for purchasing spontaneous gifts, 2025 & 2026
• Consumers using each device for spontaneous gifting, 2025 & 2026
• Fulfilment options for spontaneous gift purchases made online, 2025 & 2026
• Research undertaken - spontaneous, 2026 & change on 2025