PUBLISHER: The Business Research Company | PRODUCT CODE: 1961611
PUBLISHER: The Business Research Company | PRODUCT CODE: 1961611
Gifts retailing involves selling a variety of items intended for occasions such as birthdays, holidays, and celebrations. This sector includes a broad range of products, from personalized items and seasonal gifts to novelty products. It often focuses on consumer trends, marketing strategies, and seasonal promotions to attract shoppers.
The main categories in gift retailing include souvenirs and novelty items, seasonal decorations, greeting cards, giftware, and others. Souvenirs and novelty items are unique products that serve as mementos or gifts, often representing a specific location, event, or theme. Occasion-specific gifts cover items for birthdays, anniversaries, holidays, and graduations, with trends such as customized packaging, engraving, and embroidery. These gifts are sold through various channels, including physical stores, e-commerce platforms, and specialty gift shops.
Tariffs have impacted the gifts retailing market by increasing the cost of imported novelty items, decorative accessories, and personalized gift products, affecting supply chains across Asia-Pacific and North America. Segments such as luxury giftware, seasonal decorations, and custom souvenirs are most affected, while regions reliant on imports like the U.S., Europe, and China face higher costs. Despite these challenges, tariffs encourage domestic manufacturing and sourcing of locally made gifts, potentially boosting local artisans and sustainable product lines.
The gifts retailing market research report is one of a series of new reports from The Business Research Company that provides gifts retailing market statistics, including gifts retailing industry global market size, regional shares, competitors with a gifts retailing market share, detailed gifts retailing market segments, market trends and opportunities, and any further data you may need to thrive in the gifts retailing industry. This gifts retailing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The gifts retailing market size has grown strongly in recent years. It will grow from $15.46 billion in 2025 to $16.24 billion in 2026 at a compound annual growth rate (CAGR) of 5.1%. The growth in the historic period can be attributed to increased consumer spending on celebrations, rising popularity of personalized gifts, expansion of retail chains, growth of greeting card culture, increased travel and tourism boosting souvenirs.
The gifts retailing market size is expected to see steady growth in the next few years. It will grow to $19.7 billion in 2030 at a compound annual growth rate (CAGR) of 4.9%. The growth in the forecast period can be attributed to adoption of digital and immersive shopping experiences, growth of sustainable and eco-friendly gifts, expansion of online marketplaces, increasing gifting for corporate purposes, integration of AI for personalized recommendations. Major trends in the forecast period include growth of personalized gifts, rise of e-commerce gift retailing, seasonal and holiday promotions, eco-friendly and sustainable gift options, expansion of novelty and experience-based gifts.
The growth of the gift retailing market is anticipated to be driven by the increasing shift towards online shopping. Online shopping involves buying goods or services from internet-based retailers or e-commerce platforms via a web browser or mobile app. The surge in online shopping is fueled by its convenience, a broader selection of products, competitive pricing, ease of comparison, and the availability of customer reviews and recommendations. Gift retailing supports this trend by offering a wide variety of customizable and unique products, catering to consumers looking for convenient and personalized shopping experiences. For example, in May 2024, the Census Bureau of the Department of Commerce reported that U.S. retail e-commerce sales reached $289.2 billion in the first quarter of 2024, reflecting a 2.1% increase (+-0.7%) from the fourth quarter of 2023. This trend towards online shopping is expected to boost the growth of the gift retailing market.
Key players in the gift retailing market are investing in innovative solutions such as artificial intelligence-powered personalized shopping tools to enhance customer experiences and engagement. These tools use algorithms and data analytics to customize product recommendations and shopping experiences according to individual preferences. For instance, in January 2024, Etsy Inc., a US-based gifting manufacturer, introduced Gift Mode, an AI-powered shopping tool designed to improve the gift shopping experience. This tool combines artificial intelligence with human curation to assist shoppers in finding gifts for various occasions, making the shopping process more interactive and tailored to the recipient's specific interests.
In January 2024, Mars Inc., a US-based confectionery and food company, acquired Hotel Chocolat Group PLC for around $719 million (£534 million). With this acquisition, Mars seeks to strengthen its position in the premium gifting and retail chocolate market by incorporating Hotel Chocolat's product portfolio and international retail channels into its operations. Hotel Chocolat Group PLC is a UK-based chocolatier and gift retailer recognized for its high-quality chocolate products and cafe experiences.
Major companies operating in the gifts retailing market are Walmart Inc, Amazon.com Inc, Costco Wholesale Corporation, Alibaba Group Holding Limited, The Walt Disney Company, Macys Inc, Williams Sonoma Inc, Spencer Gifts LLC, Hallmark Cards Inc, American Greetings Corporation, Shutterfly Inc, Card Factory plc, Enesco LLC, Ferns N Petals Private Limited, 1 800 Flowers com Inc, FTD LLC, Etsy Inc, Notonthehighstreet Enterprises Limited, Redbubble Ltd, Zazzle Inc, UncommonGoods LLC, Party City Holdco Inc, Hamleys of London Limited, Penney OpCo LLC, Loop Commerce Inc, My Pet Gift Box Limited, House of Fraser Limited
North America was the largest region in the gifts retailing market in 2025. The regions covered in the gifts retailing market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the gifts retailing market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
The gift retailing market consists of sales of greeting cards, personalized items, jewelry, flowers, toys, and home decor. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Gifts Retailing Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses gifts retailing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for gifts retailing ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The gifts retailing market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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