Sanitary Pads Market - By Type (Disposable, Reusable), By Distribution Channel (Retail Pharmacy, Hospital Pharmacy, E-commerce Channels, Brick & Mortar, Supermarket/Hypermarket)

List of Tables

Global sanitary pads market is poised to record over 4% CAGR from 2023-2032.

The growing efforts by manufacturers on R&D investments to offer more comfortable and efficient sanitary pads will add to the market growth. For instance, in October 2022, personal hygiene brand Soothe Healthcare invested over USD 21 million (Rs 175 crore) for further growing its distribution channels and expanding its reach across women in the tier two and three markets. The influx of advanced materials and technologies has also resulted in the advent of superabsorbent polymers and improved pad designs to offer better absorption and leakage prevention.

The overall sanitary pads industry is segmented based on type, distribution channel, and region.

In terms of type, the reusable sanitary pads market may record 4.5% CAGR from 2023-2032 driven by rising popularity of cloth pads and washable menstrual pads owing to their eco-friendly and sustainable nature. Unlike their disposable counterparts, these pads help reduce the environmental impacts. The growing focus on innovations to match the surging consumer requirements will influence the segment growth. For instance, in September 2021, Denmark-based LastObject launched LastPad, its new reusable sanitary towel.

With respect to distribution channel, the sanitary pads industry size from the hospital pharmacy segment is expected to hit 3.5% CAGR up to 2032. Hospital pharmacies significantly contribute to patient safety as they verify medication orders, offer accurate drug information, and assist prevent medication errors. The assistance to hospital staff in obtaining personal hygiene items will also add to the segment expansion.

Regionally, Europe sanitary pads market size is expected to observe 3% growth rate through 2032. The surging awareness of menstrual health and hygiene has made way for initiatives to reduce the stigma around menstruation while promoting access to sanitary products for women and girls. The evolving regulatory requirements coupled with the higher demand for eco-friendly and sustainable sanitary pads will add to the regional market growth.

Product Code: 6213

Chapter 1 Methodology & Scope

1.1 Market definitions
1.2 Base estimates & working
- 1.2.1 Data collection
1.3 Forecast calculations
1.4 COVID-19 impact analysis at global level
1.5 Data validation
1.6 Data sources
- 1.6.1 Primary
- 1.6.2 Secondary
  - 1.6.2.1 Paid sources
  - 1.6.2.2 Unpaid sources

Chapter 2 Executive Summary

2.1 Sanitary pads industry 360 degree synopsis, 2018 - 2032 (USD Million)
2.2 Business trends
2.3 Regional trends (USD Million & Units)
2.4 Type trends (USD Million & Units)
2.5 Distribution channel trends

Chapter 3 Sanitary Pads Industry Insights

3.1 Industry ecosystem analysis
3.2 Industry impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Rapid urbanization and growing literacy rate among women
  - 3.2.1.2 Increasing government initiatives towards menstrual hygiene
  - 3.2.1.3 Novel type launches related to sanitary pads
  - 3.2.1.4 Increasing inclination towards organic sanitary pads
- 3.2.2 Industry pitfalls & challenges
  - 3.2.2.1 Social challenges associated with sanitary pads in developing countries
  - 3.2.2.2 Adverse effects of sanitary pads on the environment
3.3 Growth potential analysis
- 3.3.1 By type
- 3.3.2 By distribution channel
3.4 COVID-19 impact analysis
3.5 Technology landscape
3.6 Regulatory landscape
- 3.6.1 U.S.
- 3.6.2 Europe
3.7 Porter's analysis
3.8 PESTEL analysis

Chapter 4 Competitive landscape, 2022

4.1 Introduction
4.2 Company matrix analysis, 2022
4.3 Competitive dashboard, 2022
4.4 Company market share analysis, 2022
4.5 Vendor matrix analysis, 2022
4.6 Competitive analysis of major market players
4.7 Competitive positioning matrix
4.8 Strategic outlook matrix

Chapter 5 Sanitary Pads Market Size and Forecast, By Type (USD Million & Units)

5.1 Key trends, by type
5.2 Disposable
5.3 Reusable

Chapter 6 Sanitary Pads Market Size and Forecast, By Distribution Channel (USD Million)

6.1 Key trends, by distribution channel
6.2 Retail pharmacy
6.3 Hospital pharmacy
6.4 E-commerce channels
6.5 Brick and mortar
6.6 Supermarket/hypermarket

Chapter 7 Sanitary Pads Market Size and Forecast, By Region (USD Million & Units)

7.1 Key trends, by region
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
7.3 Europe
- 7.3.1 Germany
- 7.3.2 UK
- 7.3.3 France
- 7.3.4 Italy
- 7.3.5 Spain
- 7.3.6 Switzerland
- 7.3.7 The Netherlands
- 7.3.8 Denmark
- 7.3.9 Poland
- 7.3.10 Sweden
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Australia
- 7.4.5 South Korea
- 7.4.6 New Zealand
- 7.4.7 Vietnam
- 7.4.8 Indonesia
7.5 Latin America
- 7.5.1 Brazil
- 7.5.2 Mexico
- 7.5.3 Argentina
- 7.5.4 Colombia
- 7.5.5 Chile
7.6 Middle East & Africa
- 7.6.1 Saudi Arabia
- 7.6.2 South Africa
- 7.6.3 UAE
- 7.6.4 Turkey

Chapter 8 Company Profiles

8.1 Johnson & Johnson
8.2 Procter & Gamble
8.3 Kimberly-Clark
8.4 Unicharm Corporation
8.5 Unilever plc.
8.6 Edgewell Personal Care
8.7 Premier FMCG (Lil-lets UK Limited)
8.8 Ontex
8.9 Kao corporation
8.10 First quality enterprises
8.11 Hengan international
8.12 Cora