Women Intimate Care Wipes Market - By Product Type (Medicated Wipes, Non-medicated Wipes), By Material (Cotton, Wool, Others), By Age Group, By Price Range, By Distribution Channel, Forecast 2024

Description

List of Tables

Global Women Intimate Care Wipes Market will witness over 4.7% CAGR between 2024 and 2032 due to a surge in product launches and innovations by leading companies. These industry leaders are continually introducing new and improved intimate care wipe solutions, catering to evolving consumer needs and preferences.

For instance, in May 2021, Peptonic Medical (publ) announced the addition of two new products to the Lunette brand. Lunette, a pioneering female-led brand, revolutionized Period Care with its unique Finnish design menstrual cups, available in over 50 countries. Expanding its offerings, Lunette introduces two innovative Intimate Care products this summer featuring Nordic plant-based ingredients. Among the products, the Lunette Intimate Wipes, composed of 100% biodegradable/compostable materials, are versatile for both the intimate area and the entire body. Enriched with allantoin and lingonberry extract, these wipes contribute to a holistic, eco-friendly approach to intimate care.

The focus on innovation enhances product efficacy, comfort, and hygiene, driving consumer interest and contributing to the expanding market demand for women's intimate care wipes. The dynamic landscape of constant product advancements positions these companies at the forefront of meeting women's hygiene requirements.

The overall Women Intimate Care Wipes Market size is classified based on the product type, distribution channel, and region.

Non medicated wipes segment will undergo significant development from 2024 to 2032. Consumers are increasingly seeking gentle and non-medicated options for intimate care, emphasizing comfort and hygiene. This growing trend reflects a preference for everyday use, focusing on freshness and cleanliness without medicinal properties. As more women prioritize non-medicated alternatives, the market responds with innovative solutions, contributing to the expanding demand for intimate care wipes tailored to everyday hygiene needs. The shift towards non-medicated options underscores the market responsiveness to evolving consumer preferences.

Women intimate care wipes market revenue from online channels the segment will register a noteworthy CAGR from 2024 to 2032. As consumers increasingly prefer the convenience of online shopping, women's intimate care products, including wipes, are becoming popular online purchases. The ease of browsing, discreet ordering, and doorstep delivery align with modern consumer preferences. Online platforms provide a diverse range of options, fostering competition and innovation, thereby driving the demand for women's intimate care wipes through digital avenues. The market's responsiveness to online channels reflects evolving consumer shopping behaviors.

APAC Women intimate care wipes market will showcase a commendable CAGR from 2024 to 2032. As awareness of intimate hygiene grows, particularly among women in Asia-Pacific, there is a surge in the adoption of intimate care wipes. The region's diverse consumer base seeks convenient and effective solutions, driving the market expansion. Increasing disposable incomes and changing lifestyles contribute to the rising demand for women's intimate care wipes, making Asia-Pacific a pivotal market for manufacturers and suppliers in the intimate care industry.

Product Code: 7794

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Women intimate care wipes industry 360 degree synopsis, 2018 - 2032
2.2 Business trends
2.3 Regional trends
2.4 Product type trends
2.5 Material type trends
2.6 Age group trends
2.7 Price range trends
2.8 Distribution channel trends

Chapter 3 Women Intimate Care Wipes Industry Insights

3.1 Industry ecosystem analysis
3.2 Raw material analysis
3.3 Key news and initiatives
- 3.3.1 Partnership/Collaboration
- 3.3.2 Merger/Acquisition
- 3.3.3 Investment
- 3.3.4 Product launch & innovation
3.4 Regulatory landscape
3.5 Impact forces
- 3.5.1 Growth drivers
- 3.5.2 Industry pitfalls & challenges
3.6 Consumer buying behavior analysis
3.7 Growth potential analysis
3.8 Porter's analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share, 2023
4.3 Competitive analysis of major market players, 2023
4.4 Competitive positioning matrix, 2023
4.5 Strategic outlook matrix, 2023

Chapter 5 Women Intimate Care Wipes Market Estimates & Forecast, By Product Type 2018 - 2032, (USD Billion; Million Units)

5.1 Key trends, by product type
5.2 Medicated wipes
5.3 Non-medicated wipes

Chapter 6 Women Intimate Care Wipes Market Estimates & Forecast, By Material 2018 - 2032, (USD Billion; Million Units)

6.1 Key trends, by material
6.2 Cotton
6.3 Wool
6.4 Others

Chapter 7 Women Intimate Care Wipes Market Estimates & Forecast, By Age Group 2018 - 2032, (USD Billion; Million Units)

7.1 Key trends, by age group
7.2 10-25
7.3 26-40
7.4 41-55
7.5 56 & above

Chapter 8 Women Intimate Care Wipes Market Estimates & Forecast, By Price Range 2018 - 2032, (USD Billion; Million Units)

8.1 Key trends, by price range
8.2 Low (<25$)
8.3 Mid (25$-50$)
8.4 High (>50$)

Chapter 9 Women Intimate Care Wipes Market Estimates & Forecast, By Distribution Channel 2018 - 2032, (USD Billion; Million Units)

9.1 Key trends, by distribution channel
9.2 Online channels
- 9.2.1 E-commerce
- 9.2.2 Company websites
9.3 Offline channels
- 9.3.1 Specialty stores
- 9.3.2 Mega retail stores
- 9.3.3 Others

Chapter 10 Women Intimate Care Wipes Market Estimates & Forecast, By Region 2018 - 2032, (USD Billion; Million Units)

10.1 Key trends, by region
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.4.6 Malaysia
- 10.4.7 Indonesia
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
10.6 MEA
- 10.6.1 Saudi Arabia
- 10.6.2 UAE
- 10.6.3 South Africa

Chapter 11 Company Profiles

11.1 BeBodywise
11.2 Bodywise (UK) limited
11.3 Corman SpA
11.4 Edgewell Personal Care
11.5 Guy & O'Neill, Inc.
11.6 Hindustan Unilever Limited
11.7 Johnson & Johnson
11.8 Kimberly-Clark
11.9 Laclede, Inc.
11.10 Marico
11.11 Procter & Gamble
11.12 Reckitt Benckiser Group PLC
11.13 Unicharm Corporation