Women Intimate Care Products Market - By Product Type, By Price Range, By Distribution Channel, Forecast 2024

Description

List of Tables

Women Intimate Care Products Market size is anticipated to expand at over 4.5% CAGR from 2024 to 2032 propelled by the prevailing wellness trends due to consumers increasingly prioritizing holistic well-being. Of late, multiple women are seeking products that align with their overall health and self-care goals, further driving the demand for specialized intimate care items. The broader emphasis on personal health and self-care is increasing the use of intimate care products as essential components of overall women wellness routines.

The presence of well-established brands, known for quality and innovation will significantly influence the consumer preferences. The rising interest to explore and invest in premium intimate care products is spurring industry players to expand their brand reach and establish a global footprint, further augmenting the industry outlook. For instance, in March 2023, Luna Daily, an intimate body care business, received a £3 million for expanding its access in the North American market.

The women intimate care products industry is segmented into product type, price range, distribution channel, and region.

Based on product type, the market share from the intimate lubricants segment will witness 4.3% CAGR from 2024-2032 attributed to increasing awareness about sexual wellness and changing attitudes towards intimate health. Products tailored to diverse preferences, including natural and organic formulations, are gaining popularity, providing potential growth opportunities to the industry players. For instance, in May 2023, Nauox, a genderless sexual health business, unveiled its first collection of lubricants, including cocktail-inspired and botanical-infused options, as well as distinctive wash.

Women intimate care products market from the online distribution channel segment recorded considerable sales in 2023 and is estimated to grow at 4.7% CAGR through 2032. The digital era has empowered consumers to access a diverse range of intimate care products conveniently. Online platforms offer a discreet and comprehensive shopping experience, fostering consumer comfort and choice. The accessibility of online distribution channels coupled with the evolving consumer preferences and the ease of ordering will contribute significantly to the market expansion.

Regionally, the Asia Pacific women intimate care products industry is set to exhibit 4.2% growth rate between 2024 and 2032 driven by the increasing awareness about personal hygiene, and the rising focus on wellness. Rapid urbanization and the changing cultural norms are contributing to the increasing acceptance of women intimate care products in the region. Furthermore, manufacturers are working on new product launches to cater to diverse preferences vy incorporating natural and organic ingredients, further fueling the market expansion. For instance, in June 2023, Lenzing Group partnered with Hangzhou Nbond Nonwovens Co., Ltd. to boost the innovation as well as application of wood-based VEOCEL™ branded lyocell fibers in flushable nonwovens products.

Product Code: 7857

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Women intimate care products industry 360 degree synopsis, 2018 - 2032
2.2 Business trends
2.3 Regional trends
2.4 Product type trends
2.5 Price range trends
2.6 Distribution channel trends

Chapter 3 Women Intimate Care Products Industry Insights

3.1 Industry ecosystem analysis
3.2 Regulatory landscape
3.3 Impact forces
- 3.3.1 Growth drivers
- 3.3.2 Industry pitfalls & challenges
3.4 Technology landscape
3.5 Growth potential analysis
3.6 Porter's analysis
3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Global company market share, 2023
- 4.2.1 North America company market share analysis, 2023
- 4.2.2 Europe company market share analysis, 2023
- 4.2.3 Asia Pacific company market share analysis, 2023
- 4.2.4 Latin America company market share analysis, 2023
- 4.2.5 Middle East & Africa company market share analysis, 2023
4.3 Competitive analysis of major market players, 2023
4.4 Competitive positioning matrix, 2023
4.5 Strategic outlook matrix, 2023

Chapter 5 Women Intimate Care Products Market Estimates & Forecast, By Product Type 2018 - 2032, (USD Billion; Million Units)

5.1 Key trends, by product type
5.2 Pads
5.3 Intimate wipes
5.4 Intimate lubricants
5.5 Cleansing liquid
5.6 Intimate wash gel
5.7 Moisturizer
5.8 Oils
5.9 Others

Chapter 6 Women Intimate Care Products Market Estimates & Forecast, By Price Range 2018 - 2032, (USD Billion; Million Units)

6.1 Key trends, by price range
6.2 Low
6.3 Medium
6.4 High

Chapter 7 Women Intimate Care Products Market Estimates & Forecast, By Distribution Channel 2018 - 2032, (USD Billion; Million Units)

7.1 Key trends, by distribution channel
7.2 Online channels
- 7.2.1 E-commerce
- 7.2.2 Company websites
7.3 Offline channels
- 7.3.1 Hypermarkets/Supermarkets
- 7.3.2 Drug Stores/Pharmacies
- 7.3.3 Others

Chapter 8 Women Intimate Care Products Market Estimates & Forecast, By Region 2018 - 2032, (USD Billion; Million Units)

8.1 Key trends, by region
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 UK
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 Italy
- 8.3.5 Spain
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 Australia
- 8.4.6 Malaysia
- 8.4.7 Indonesia
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
8.6 MEA
- 8.6.1 Saudi Arabia
- 8.6.2 UAE
- 8.6.3 South Africa

Chapter 9 Company Profiles

9.1 Procter & Gamble (P&G)
9.2 Kimberly-Clark Corporation
9.3 Johnson & Johnson
9.4 Unicharm Corporation
9.5 Lil-Lets
9.6 Seventh Generation
9.7 L. Organic
9.8 Cora
9.9 Lola
9.10 Organyc
9.11 The Honest Company
9.12 Natracare
9.13 Playtex
9.14 Veeda
9.15 Cottons