Outdoor Apparel Market Size - By Product Type (Topwear, Bottomwear, Other Accessories), By Material (Synthetic Fabrics, Natural Fabrics), By Gender-Based (Men, Women, Kids), By Price, By Distribution Channel, Global Forecast 2024 - 2032

Outdoor Apparel Market size is set to expand at over 6.6% CAGR between 2024 and 2032 driven by the significant influence from the evolving fashion trends. With outdoor activities becoming intertwined with lifestyle choices, consumers are actively seeking apparel that seamlessly blend functionality with style. Multiple brands are incorporating trendy designs, colors, and patterns into their outdoor clothing lines to appeal to fashion-conscious consumers.

Additionally, the rise of athleisure wear is blurring the line between outdoor and everyday fashion, driving the demand for versatile outdoor apparel suitable for both urban and wilderness settings. Fashion collaborations, celebrity endorsements, and social media influence will also shape consumer preferences. Moreover, strategic partnerships, acquisitions, and collaborations with retailers and outdoor enthusiasts are enabling brands to enhance their market reach and visibility. Rising investments in marketing campaigns, product innovations, and customer engagement initiatives will further propel the market growth. To cite an instance, in November 2023, Backcountry, the leading specialized retailer of outdoor gear and apparel, expanded into the wholesale space through its successful in-house name-sake brand, Backcountry.

The overall market is segmented into product type, material, distribution channel, price range, gender-based, and region.

Based on product type, the outdoor apparel market from the bottom wear segment is anticipated to witness 6.5% CAGR from 2024 and 2032. The growing popularity of outdoor activities has resulted in the surging demand for durable, comfortable, and weather-resistant bottom wear items like hiking pants, cargo shorts, and waterproof trousers. Leading manufacturers are focusing on innovative designs, advanced materials, and functional features to meet the consumer preferences for performance-oriented outdoor clothing. Moreover, the changing fashion trends and increased participation in outdoor sports and recreational activities will propel the segment growth.

With respect to gender-based segmentation, the kids outdoor apparel market accounted for a sizable revenue in 2023 and is projected to record 5.7% growth rate through 2032. Lately, parents are prioritizing outdoor activities for physical and mental well-being of children, further contributing to the rising demand for durable, comfortable, and functional outdoor clothing. Additionally, the growing trend of family outdoor adventures and recreational activities is spurring the creation of kid-friendly outdoor apparel with features like waterproofing, breathability, and UV protection for catering to the needs of young adventurers and their families.

Regionally, the Asia Pacific outdoor apparel industry is set to exhibit 7.3% CAGR between 2024 and 2032 attributed to the increasing disposable incomes, urbanization, and burgeoning outdoor recreation culture across China, India, and Japan. The diverse regional landscapes and outdoor activities, such as hiking, camping, and adventure sports will drive the product demand. Manufacturers across the region are designing culturally relevant designs, weather-resistant materials, and functional features to cater to the preferences of the Asia Pacific consumers. For instance, in April 2023, BBC Studios and Cowell Fashion collaborated to create an eco-friendly outdoor apparel line inspired by BBC Earth's natural history programs in South Korea. The rise in e-commerce platforms and retail expansion will further boost the regional market growth.