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PUBLISHER: Global Market Insights Inc. | PRODUCT CODE: 1577039

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PUBLISHER: Global Market Insights Inc. | PRODUCT CODE: 1577039

Smart Advertising Services Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

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PAGES: 252 Pages
DELIVERY TIME: 2-3 business days
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The Global Smart Advertising Services Market, valued at USD 422.9 billion in 2023, will expand at a robust 17.8% CAGR from 2024 to 2032, fueled by rising data consumption, the proliferation of diverse advertising channels, and increased internet penetration. Advertisers are leveraging these advancements to craft innovative campaigns that effectively engage audiences. As consumers increasingly favor digital media and interactive displays, advertisers can target specific demographics and tailor campaigns to match audience preferences, enhancing campaign effectiveness and reach.

The smart advertising services industry is divided on the basis of pricing model, service, enterprise size, platform type, end use , and region.

The mobile segment held a 63% market share in 2023 and will surpass USD 1.13 trillion by 2032, attributed to the extensive use of smartphones and mobile internet. As people increasingly use mobile devices for communication, entertainment, and shopping, advertisers are keen to target audiences where they are most active. Mobile advertising allows for precise targeting based on user data such as location and preferences, improving campaign effectiveness. The proliferation of mobile apps and social media platforms also offers various ad formats, including in-app, native, and video ads. The expansion of mobile commerce further reinforces mobile as the leading platform in the market.

The large enterprises segment captured 65% of the market share in 2023 due to their substantial budgets, enabling significant investments in advanced advertising technologies and comprehensive data analytics. Their international presence demands advanced solutions for executing targeted, multilingual, and cross-platform campaigns. Leveraging economies of scale, they benefit from bulk ad space purchases and premium tools like programmatic buying and AI-driven personalization. Moreover, their focus on brand reputation and customer experience drives the adoption of cutting-edge solutions for precise audience targeting and performance measurement, enhancing their return on investment and market presence.

North America smart advertising services market held over 36% share in 2023 and will surpass USD 660.8 billion by 2032. The rise in smartphone and internet usage, coupled with increasing consumer inclination towards online purchases, is fueling a surge in advertising spending in the region. This trend is prompting advertisers to launch diverse and targeted campaigns and is expected to drive regional market growth throughout the forecast period. Furthermore, the shift to mobile pricing models is prompting businesses to revamp their marketing strategies and boost online promotions. Digital media, particularly search, social media, and mobile advertising, has overtaken TV ad revenues, leading to significant regional changes.

Product Code: 5647

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Research design
    • 1.1.1 Research approach
    • 1.1.2 Data collection methods
  • 1.2 Base estimates and calculations
    • 1.2.1 Base year calculation
    • 1.2.2 Key trends for market estimates
  • 1.3 Forecast model
  • 1.4 Primary research and validation
    • 1.4.1 Primary sources
    • 1.4.2 Data mining sources
  • 1.5 Market definitions

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
  • 3.2 Supplier landscape
    • 3.2.1 Advertisers
    • 3.2.2 Ad networks and exchanges
    • 3.2.3 Data providers
    • 3.2.4 Publishers
    • 3.2.5 Technology providers
  • 3.3 Profit margin analysis
  • 3.4 Technology and innovation landscape
  • 3.5 Patent analysis
  • 3.6 Key news and initiatives
  • 3.7 Regulatory landscape
  • 3.8 Impact forces
    • 3.8.1 Growth drivers
      • 3.8.1.1 Rising demand for social media engagement
      • 3.8.1.2 Shifting demand from traditional to digital channels
      • 3.8.1.3 Increasing use of AI in advertising
      • 3.8.1.4 The increasing adoption of digital displays
      • 3.8.1.5 The proliferation of smartphones and the growing internet penetration
    • 3.8.2 Industry pitfalls and challenges
      • 3.8.2.1 The presence of strict regulations
      • 3.8.2.2 Increasing concerns over privacy
  • 3.9 Growth potential analysis
  • 3.10 Porter's analysis
  • 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Service, 2021 - 2032 ($Bn)

  • 5.1 Key trends
  • 5.2 Email advertising
  • 5.3 Video advertising
  • 5.4 Search engine advertising
  • 5.5 Mobile advertising
  • 5.6 Social media advertising
  • 5.7 Online display advertising
  • 5.8 Others

Chapter 6 Market Estimates and Forecast, By Platform, 2021 - 2032 ($Bn)

  • 6.1 Key trends
  • 6.2 Mobile
  • 6.3 Laptops, desktops and tablets
  • 6.4 Others

Chapter 7 Market Estimates and Forecast, By Pricing Model, 2021 - 2032 ($Bn)

  • 7.1 Key trends
  • 7.2 Cost per mile (CPM)
  • 7.3 Performance-based advertising
  • 7.4 Hybrid

Chapter 8 Market Estimates and Forecast, By Enterprise Size, 2021 - 2032 ($Bn)

  • 8.1 Key trends
  • 8.2 Large enterprises
  • 8.3 SME

Chapter 9 Market Estimates and Forecast, By End-User, 2021 - 2032 ($Bn)

  • 9.1 Key trends
  • 9.2 BFSI
  • 9.3 Retail and consumer goods
  • 9.4 Education
  • 9.5 Media and entertainment
  • 9.6 IT and telecom
  • 9.7 Healthcare
  • 9.8 Others

Chapter 10 Market Estimates and Forecast, By Region, 2021 - 2032 ($Bn)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 UK
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Spain
    • 10.3.5 Italy
    • 10.3.6 Russia
    • 10.3.7 Nordics
    • 10.3.8 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 ANZ
    • 10.4.6 Southeast Asia
    • 10.4.7 Rest of Asia Pacific
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
    • 10.5.3 Argentina
    • 10.5.4 Rest of Latin America
  • 10.6 MEA
    • 10.6.1 UAE
    • 10.6.2 South Africa
    • 10.6.3 Saudi Arabia
    • 10.6.4 Rest of MEA

Chapter 11 Company Profiles

  • 11.1 Adobe Inc.
  • 11.2 Amazon.Com, Inc.
  • 11.3 BlueFocus
  • 11.4 Chooch AI
  • 11.5 Criteo S.A.
  • 11.6 Google LLC
  • 11.7 Hulu LLC
  • 11.8 ibex Limited
  • 11.9 Ignite Visibility
  • 11.10 Jives Media
  • 11.11 LinkedIn Corporation
  • 11.12 Meta
  • 11.13 Microsoft
  • 11.14 Omnicom Group Inc.
  • 11.15 Outfront Media Ltd.
  • 11.16 PubMatic, Inc.
  • 11.17 The Weather Company (IBM)
  • 11.18 Twitter, Inc.
  • 11.19 VaynerMedia
  • 11.20 WebFX
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Jeroen Van Heghe

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Christine Sirois

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