Digital Advertising Market in US 2025-2029

Description

List of Tables

The digital advertising market in us is forecasted to grow by USD 218.3 bn during 2024-2029, accelerating at a CAGR of 15.2% during the forecast period. The report on the digital advertising market in us provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growth in in-app advertising, shifting trend from traditional to online advertising, and growing smartphone penetration.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	13%
CAGR	15.2%
Incremental Value	$218.3 bn

Technavio's digital advertising market in us is segmented as below:

By Channel

Mobile
Desktop/laptop
Connected TV

By Type

Search advertising
Social media advertising
Banner advertising
Others

By End-user

Retail
Media and entertainment
BFSI
Healthcare and pharmaceuticals
Others

This study identifies the incorporation of augmented reality (AR) in advertising as one of the prime reasons driving the digital advertising market in us growth during the next few years. Also, multi-channel digital marketing and programmatic advertising will lead to sizable demand in the market.

The report on the digital advertising market in us covers the following areas:

Digital Advertising Market in US sizing
Digital Advertising Market in US forecast
Digital Advertising Market in US industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital advertising market in us vendors that include Adobe Inc., Alphabet Inc., Amazon.com Inc., Apollo Asset Management Inc., BuzzFeed Inc., Dentsu Group Inc., Disruptive Advertising Inc., Dotlogics Design, Focus Media Information Technology Co. Ltd., GroupM, Hulu LLC, InterActiveCorp, LinkedIn Corp., Meta Platforms Inc., Microsoft Corp., Publicis Groupe SA, SXM Media, The Interpublic Group of Companies Inc., X Corp., and WebFX. Also, the digital advertising market in us analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR71998

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Channel
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US: Year-over-year growth 2024-2029 (%)
- Data Table on US: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Digital Advertising Market in US 2019 - 2023
- Historic Market Size - Data Table on Digital Advertising Market in US 2019 - 2023 ($ billion)
5.2 Channel segment analysis 2019 - 2023
- Historic Market Size - Channel Segment 2019 - 2023 ($ billion)
5.3 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ billion)
5.4 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

6.1 The impact of AI in Digital Advertising Market in US

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Channel

8.1 Market segments
- Chart on Channel - Market share 2024-2029 (%)
- Data Table on Channel - Market share 2024-2029 (%)
8.2 Comparison by Channel
- Chart on Comparison by Channel
- Data Table on Comparison by Channel
8.3 Mobile - Market size and forecast 2024-2029
- Chart on Mobile - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mobile - Market size and forecast 2024-2029 ($ billion)
- Chart on Mobile - Year-over-year growth 2024-2029 (%)
- Data Table on Mobile - Year-over-year growth 2024-2029 (%)
8.4 Desktop/laptop - Market size and forecast 2024-2029
- Chart on Desktop/laptop - Market size and forecast 2024-2029 ($ billion)
- Data Table on Desktop/laptop - Market size and forecast 2024-2029 ($ billion)
- Chart on Desktop/laptop - Year-over-year growth 2024-2029 (%)
- Data Table on Desktop/laptop - Year-over-year growth 2024-2029 (%)
8.5 Connected TV - Market size and forecast 2024-2029
- Chart on Connected TV - Market size and forecast 2024-2029 ($ billion)
- Data Table on Connected TV - Market size and forecast 2024-2029 ($ billion)
- Chart on Connected TV - Year-over-year growth 2024-2029 (%)
- Data Table on Connected TV - Year-over-year growth 2024-2029 (%)
8.6 Market opportunity by Channel
- Market opportunity by Channel ($ billion)
- Data Table on Market opportunity by Channel ($ billion)

9 Market Segmentation by Type

9.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
9.3 Search advertising - Market size and forecast 2024-2029
- Chart on Search advertising - Market size and forecast 2024-2029 ($ billion)
- Data Table on Search advertising - Market size and forecast 2024-2029 ($ billion)
- Chart on Search advertising - Year-over-year growth 2024-2029 (%)
- Data Table on Search advertising - Year-over-year growth 2024-2029 (%)
9.4 Social media advertising - Market size and forecast 2024-2029
- Chart on Social media advertising - Market size and forecast 2024-2029 ($ billion)
- Data Table on Social media advertising - Market size and forecast 2024-2029 ($ billion)
- Chart on Social media advertising - Year-over-year growth 2024-2029 (%)
- Data Table on Social media advertising - Year-over-year growth 2024-2029 (%)
9.5 Banner advertising - Market size and forecast 2024-2029
- Chart on Banner advertising - Market size and forecast 2024-2029 ($ billion)
- Data Table on Banner advertising - Market size and forecast 2024-2029 ($ billion)
- Chart on Banner advertising - Year-over-year growth 2024-2029 (%)
- Data Table on Banner advertising - Year-over-year growth 2024-2029 (%)
9.6 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
9.7 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)

10 Market Segmentation by End-user

10.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
10.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
10.3 Retail - Market size and forecast 2024-2029
- Chart on Retail - Market size and forecast 2024-2029 ($ billion)
- Data Table on Retail - Market size and forecast 2024-2029 ($ billion)
- Chart on Retail - Year-over-year growth 2024-2029 (%)
- Data Table on Retail - Year-over-year growth 2024-2029 (%)
10.4 Media and entertainment - Market size and forecast 2024-2029
- Chart on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
- Data Table on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
- Chart on Media and entertainment - Year-over-year growth 2024-2029 (%)
- Data Table on Media and entertainment - Year-over-year growth 2024-2029 (%)
10.5 BFSI - Market size and forecast 2024-2029
- Chart on BFSI - Market size and forecast 2024-2029 ($ billion)
- Data Table on BFSI - Market size and forecast 2024-2029 ($ billion)
- Chart on BFSI - Year-over-year growth 2024-2029 (%)
- Data Table on BFSI - Year-over-year growth 2024-2029 (%)
10.6 Healthcare and pharmaceuticals - Market size and forecast 2024-2029
- Chart on Healthcare and pharmaceuticals - Market size and forecast 2024-2029 ($ billion)
- Data Table on Healthcare and pharmaceuticals - Market size and forecast 2024-2029 ($ billion)
- Chart on Healthcare and pharmaceuticals - Year-over-year growth 2024-2029 (%)
- Data Table on Healthcare and pharmaceuticals - Year-over-year growth 2024-2029 (%)
10.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
10.8 Market opportunity by End-user
- Market opportunity by End-user ($ billion)
- Data Table on Market opportunity by End-user ($ billion)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Drivers, Challenges, and Opportunity/Restraints

12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints

13 Competitive Landscape

13.1 Overview
13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
- Overview on factors of disruption
13.4 Industry risks
- Impact of key risks on business

14 Competitive Analysis

14.1 Companies profiled
- Companies covered
14.2 Company ranking index
- Company ranking index
14.3 Market positioning of companies
- Matrix on companies position and classification
14.4 Adobe Inc.
- Adobe Inc. - Overview
- Adobe Inc. - Business segments
- Adobe Inc. - Key news
- Adobe Inc. - Key offerings
- Adobe Inc. - Segment focus
- SWOT
14.5 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
- SWOT
14.6 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- SWOT
14.7 Apollo Asset Management Inc.
- Apollo Asset Management Inc. - Overview
- Apollo Asset Management Inc. - Business segments
- Apollo Asset Management Inc. - Key offerings
- Apollo Asset Management Inc. - Segment focus
- SWOT
14.8 BuzzFeed Inc.
- BuzzFeed Inc. - Overview
- BuzzFeed Inc. - Product / Service
- BuzzFeed Inc. - Key offerings
- SWOT
14.9 Dentsu Group Inc.
- Dentsu Group Inc. - Overview
- Dentsu Group Inc. - Business segments
- Dentsu Group Inc. - Key offerings
- Dentsu Group Inc. - Segment focus
- SWOT
14.10 Disruptive Advertising Inc.
- Disruptive Advertising Inc. - Overview
- Disruptive Advertising Inc. - Product / Service
- Disruptive Advertising Inc. - Key offerings
- SWOT
14.11 Focus Media Information Technology Co. Ltd.
- Focus Media Information Technology Co. Ltd. - Overview
- Focus Media Information Technology Co. Ltd. - Product / Service
- Focus Media Information Technology Co. Ltd. - Key offerings
- SWOT
14.12 InterActiveCorp
- InterActiveCorp - Overview
- InterActiveCorp - Product / Service
- InterActiveCorp - Key offerings
- SWOT
14.13 LinkedIn Corp.
- LinkedIn Corp. - Overview
- LinkedIn Corp. - Product / Service
- LinkedIn Corp. - Key offerings
- SWOT
14.14 Meta Platforms Inc.
- Meta Platforms Inc. - Overview
- Meta Platforms Inc. - Business segments
- Meta Platforms Inc. - Key news
- Meta Platforms Inc. - Key offerings
- Meta Platforms Inc. - Segment focus
- SWOT
14.15 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
14.16 Publicis Groupe SA
- Publicis Groupe SA - Overview
- Publicis Groupe SA - Product / Service
- Publicis Groupe SA - Key offerings
- SWOT
14.17 SXM Media
- SXM Media - Overview
- SXM Media - Product / Service
- SXM Media - Key offerings
- SWOT
14.18 X Corp.
- X Corp. - Overview
- X Corp. - Product / Service
- X Corp. - Key offerings
- SWOT

15 Appendix

15.1 Scope of the report
15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
15.3 Currency conversion rates for US$
- Currency conversion rates for US$
15.4 Research methodology
- Research methodology
15.5 Data procurement
- Information sources
15.6 Data validation
- Data validation
15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
15.8 Data synthesis
- Data synthesis
15.9 360 degree market analysis
- 360 degree market analysis
15.10 List of abbreviations
- List of abbreviations