PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1542780
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1542780
Cosmetic Serum
Global Cosmetic Serum Market to Reach US$25.1 Million by 2030
The global market for Cosmetic Serum estimated at US$17.4 Million in the year 2023, is expected to reach US$25.1 Million by 2030, growing at a CAGR of 5.3% over the analysis period 2023-2030. Skin & Sun Care Serum, one of the segments analyzed in the report, is expected to record a 5.2% CAGR and reach US$14.8 Million by the end of the analysis period. Growth in the Hair Care Serum segment is estimated at 5.8% CAGR over the analysis period.
The U.S. Market is Estimated at US$4.8 Million While China is Forecast to Grow at 5.2% CAGR
The Cosmetic Serum market in the U.S. is estimated at US$4.8 Million in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$4.0 Million by the year 2030 trailing a CAGR of 5.2% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.9% and 4.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.3% CAGR.
Global Cosmetic Serum Market - Key Trends and Drivers Summarized
Serum Sensation: Why Are Beauty Enthusiasts Swearing by Cosmetic Serums?
Cosmetic serums have taken the beauty world by storm, becoming a staple in skincare routines globally due to their potent formulations and targeted results. Unlike traditional moisturizers, serums are designed with smaller molecules that can penetrate deeply into the skin, delivering a high concentration of active ingredients. This makes them exceptionally effective at addressing specific skincare concerns like wrinkles, dark spots, and dehydration. Formulated with vitamins, antioxidants, and peptides, these serums improve skin texture and tone, enhance hydration, and reduce signs of aging. As consumer awareness grows about the benefits of incorporating serums into their skincare regime, the demand for these powerful products continues to rise, reflecting a broader shift towards proactive and personalized skincare solutions.
What Sets Cosmetic Serums Apart in Skincare Innovation?
The formulation of cosmetic serums is a fine art, balancing efficacy with sensory appeal. Innovations in biotechnology have led to the development of bio-active ingredients that can interact beneficially with skin cells, promoting regeneration and repair. Modern serums not only hydrate and nourish but also provide reparative and protective benefits thanks to ingredients like hyaluronic acid for moisture retention, niacinamide for skin barrier repair, and retinol for its anti-aging properties. Furthermore, the lightweight and fast-absorbing nature of serums make them appealing to consumers looking for non-greasy and effective skincare options. These characteristics, combined with the rise of customizable skincare, where serums can be layered or mixed to suit individual skin needs, underscore the innovative edge of cosmetic serums in the beauty industry.
Challenges in the Serum Market: What Are Manufacturers Up Against?
Despite their popularity, manufacturers of cosmetic serums face several challenges. The high cost of research and development needed to create formulations that are both effective and safe can be a significant barrier, particularly for smaller brands. There is also the challenge of market saturation, with numerous products vying for consumer attention, making it difficult for any single serum to stand out without significant marketing investment. Furthermore, the skincare industry is rapidly evolving, with new trends and ingredients constantly emerging. Manufacturers must continuously innovate and reformulate to keep up with consumer expectations and regulatory changes, especially in markets that are increasingly moving towards clean and ethical beauty standards.
What Are the Key Factors Driving the Surge in the Cosmetic Serum Market?
The growth in the cosmetic serum market is driven by several factors, including increased consumer education about the benefits of specialized skincare treatments and a growing interest in anti-aging products as the global population ages. Advances in dermatological science that provide new insights and ingredients for serums also fuel market expansion. Additionally, the trend towards personalization in skincare is particularly conducive to the proliferation of serums, which are often used as part of a tailored skincare routine. The rise of digital marketing and social media has allowed brands to showcase the immediate and long-term benefits of serum use, further boosting consumer interest and sales. As the market for natural and organic products expands, there is also an increasing demand for serums formulated with green technologies and sustainability in mind, pushing companies to innovate with eco-friendly practices and ingredients. Together, these factors are propelling a dynamic growth trajectory in the cosmetic serum industry, reflecting its critical role in the future of skincare.
Select Competitors (Total 46 Featured) -
- Amway Corporation
- Chanel SA
- Clarins SA
- Estee Lauder, Inc.
- Kao Corporation
- L'Oreal SA
- LVMH Moet Hennessy - Louis Vuitton
- Markwins Beauty Products, Inc.
- Procter & Gamble Company, The
- Shiseido Co., Ltd.
- Unilever NV
TABLE OF CONTENTS
I. METHODOLOGY
II. EXECUTIVE SUMMARY
- 1. MARKET OVERVIEW
- Influencer Market Insights
- Cosmetic Serum - Global Key Competitors Percentage Market Share in 2024 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
- Global Economic Update
- 2. FOCUS ON SELECT PLAYERS
- 3. MARKET TRENDS & DRIVERS
- Advancements in Dermatological Science Propel Innovations in Serum Formulations
- Increasing Consumer Awareness of Ingredients Spurs Growth in Natural Serums
- Anti-Aging Trends Strengthen Market Demand for Age-Defying Serums
- Global Beauty Trends Fuel Adoption of Brightening and Hydrating Serums
- E-commerce Expansion Sets the Stage for Global Serum Brand Accessibility
- Growing Male Interest in Skincare Propels Market Expansion
- Environmental Concerns Drive Formulation of Eco-Friendly Serums
- Emerging Markets Witness Rising Demand for Luxury Skincare Products
- Packaging Innovations Enhance Appeal and Sustainability of Serums
- 4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Recent Past, Current & Future Analysis for Cosmetic Serum by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
- TABLE 2: World Historic Review for Cosmetic Serum by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 3: World 16-Year Perspective for Cosmetic Serum by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2024 & 2030
- TABLE 4: World Recent Past, Current & Future Analysis for Hair Care Serum by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
- TABLE 5: World Historic Review for Hair Care Serum by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 6: World 16-Year Perspective for Hair Care Serum by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
- TABLE 7: World Recent Past, Current & Future Analysis for Other Segments by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
- TABLE 8: World Historic Review for Other Segments by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 9: World 16-Year Perspective for Other Segments by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
- TABLE 10: World Cosmetic Serum Market Analysis of Annual Sales in US$ for Years 2014 through 2030
- TABLE 11: World Recent Past, Current & Future Analysis for Skin & Sun Care Serum by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
- TABLE 12: World Historic Review for Skin & Sun Care Serum by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 13: World 16-Year Perspective for Skin & Sun Care Serum by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
III. MARKET ANALYSIS
- UNITED STATES
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
- TABLE 14: USA Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 15: USA Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 16: USA 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
- CANADA
- TABLE 17: Canada Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 18: Canada Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 19: Canada 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
- JAPAN
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
- TABLE 20: Japan Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 21: Japan Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 22: Japan 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
- CHINA
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
- TABLE 23: China Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 24: China Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 25: China 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
- EUROPE
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
- TABLE 26: Europe Recent Past, Current & Future Analysis for Cosmetic Serum by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
- TABLE 27: Europe Historic Review for Cosmetic Serum by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 28: Europe 16-Year Perspective for Cosmetic Serum by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2024 & 2030
- TABLE 29: Europe Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 30: Europe Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 31: Europe 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
- FRANCE
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
- TABLE 32: France Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 33: France Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 34: France 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
- GERMANY
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
- TABLE 35: Germany Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 36: Germany Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 37: Germany 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
- ITALY
- TABLE 38: Italy Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 39: Italy Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 40: Italy 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
- UNITED KINGDOM
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
- TABLE 41: UK Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 42: UK Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 43: UK 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
- REST OF EUROPE
- TABLE 44: Rest of Europe Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 45: Rest of Europe Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 46: Rest of Europe 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
- ASIA-PACIFIC
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
- TABLE 47: Asia-Pacific Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 48: Asia-Pacific Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 49: Asia-Pacific 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
- REST OF WORLD
- TABLE 50: Rest of World Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 51: Rest of World Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 52: Rest of World 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
IV. COMPETITION
