PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1773825
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1773825
Global Hair Straighteners Market to Reach US$8.3 Billion by 2030
The global market for Hair Straighteners estimated at US$6.5 Billion in the year 2024, is expected to reach US$8.3 Billion by 2030, growing at a CAGR of 4.1% over the analysis period 2024-2030. Hot air brushes, one of the segments analyzed in the report, is expected to record a 3.6% CAGR and reach US$2.9 Billion by the end of the analysis period. Growth in the Curling irons segment is estimated at 4.0% CAGR over the analysis period.
The U.S. Market is Estimated at US$1.8 Billion While China is Forecast to Grow at 7.4% CAGR
The Hair Straighteners market in the U.S. is estimated at US$1.8 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$1.7 Billion by the year 2030 trailing a CAGR of 7.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.7% and 3.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.4% CAGR.
The growing consumer preference for sleek, polished, and frizz-free hairstyles is driving the demand for hair straighteners worldwide. From professional salons to at-home styling enthusiasts, straighteners have become a staple tool for achieving smooth and manageable hair. The influence of social media, celebrity styling trends, and beauty influencers has further contributed to the rising adoption of hair straighteners, especially among young consumers. Additionally, the increasing popularity of keratin treatments and heat-based styling has reinforced the need for high-performance straighteners that minimize hair damage. However, concerns over heat-induced hair breakage, split ends, and moisture loss have led to greater scrutiny of straightener technologies. Despite these concerns, advancements in heat regulation and hair-protecting materials are expected to sustain market growth.
The introduction of advanced heating technologies is revolutionizing hair straighteners, making them safer and more effective. Innovations such as infrared heating, ceramic-tourmaline plates, and ion-infused straighteners are reducing hair damage while enhancing styling efficiency. Additionally, smart straighteners equipped with AI-based heat control and auto-shutoff features are improving user convenience and safety. Cordless and rechargeable models are gaining popularity, providing greater flexibility for on-the-go styling. While these technological improvements enhance consumer experience, high-end models often come at premium prices, limiting accessibility for budget-conscious users. Despite this, continued advancements in hair straightener technology are expected to drive product innovation and adoption.
The increasing demand for multi-functional hair tools that combine straightening, curling, and volumizing capabilities is shaping market trends. Consumers are seeking versatile styling devices that eliminate the need for multiple tools, leading to the rise of 2-in-1 and 3-in-1 styling devices. Additionally, the introduction of steam-infused and conditioning straighteners is addressing consumer concerns regarding heat damage while promoting hair hydration. While these innovations cater to convenience-focused users, competition from alternative styling tools, such as heated brushes and automated curlers, poses a challenge. Nevertheless, the growing preference for all-in-one styling solutions is expected to drive further product development and differentiation.
The growth in the hair straightener market is driven by increasing consumer demand for sleek hairstyles, technological advancements in heat protection, and the expansion of multi-purpose styling tools. The influence of social media and digital beauty trends continues to shape purchasing decisions, while innovations in hair-friendly materials are addressing heat damage concerns. Additionally, the demand for portable and wireless hair straighteners is fueling new product development. While challenges such as pricing competition and consumer concerns over heat exposure persist, ongoing advancements in smart technology and multi-functional styling solutions are expected to sustain market growth.
SCOPE OF STUDY:
The report analyzes the Hair Straighteners market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Product Type (Hot air brushes, Curling irons, Flat irons & brushes, Straightening brushes, Others); Material (Ceramic, Tourmaline, Titanium, Teflon, Others); Shape (Flat, Rounded, Crimped hair iron, Others); Power Source (Corded, Cordless); Technology (Ionization, Steam technology, Infrared heat, Others)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
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