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PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1786443

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PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1786443

Direct Selling

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Global Direct Selling Market to Reach US$309.8 Billion by 2030

The global market for Direct Selling estimated at US$219.8 Billion in the year 2024, is expected to reach US$309.8 Billion by 2030, growing at a CAGR of 5.9% over the analysis period 2024-2030. Health & Wellness Products, one of the segments analyzed in the report, is expected to record a 6.7% CAGR and reach US$160.4 Billion by the end of the analysis period. Growth in the Cosmetics & Personal Care Products segment is estimated at 6.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$59.9 Billion While China is Forecast to Grow at 9.4% CAGR

The Direct Selling market in the U.S. is estimated at US$59.9 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$63.4 Billion by the year 2030 trailing a CAGR of 9.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.8% and 5.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.8% CAGR.

Global Direct Selling Market - Key Trends & Drivers Summarized

Is Direct Selling Still a Profitable Business Model in the Digital Age?

The direct selling industry, encompassing multi-level marketing (MLM), network marketing, and person-to-person sales, continues to thrive despite the rapid growth of e-commerce and digital retail. Direct selling offers a unique, relationship-driven approach to marketing, allowing independent distributors to sell products directly to consumers without relying on traditional retail channels. Companies in health and wellness, beauty, home care, and personal development sectors are leveraging direct selling models to engage customers through personalized experiences. While digital transformation has introduced new challenges, such as increased competition from online marketplaces, it has also created opportunities for direct sellers to expand their reach through social media, e-commerce platforms, and influencer marketing. The rise of social selling and hybrid direct-to-consumer (DTC) business models is reshaping the direct selling landscape, ensuring its continued relevance in the modern economy.

How Is Technology Transforming Direct Selling Strategies?

Advancements in digital marketing, artificial intelligence (AI), and mobile commerce are revolutionizing direct selling strategies, enabling distributors to engage customers more effectively. AI-powered chatbots, data-driven customer insights, and personalized recommendation engines are enhancing the direct selling experience, making it more tailored and interactive. Social media platforms such as Instagram, Facebook, and TikTok have become essential tools for direct sellers, allowing them to build brand loyalty, conduct live demonstrations, and reach global audiences. Additionally, blockchain technology is being explored to enhance transparency in MLM structures, ensuring ethical business practices and reducing fraudulent schemes. While technology is enhancing the efficiency of direct selling operations, adapting to digital trends requires significant investment in training, content creation, and compliance with evolving regulations. Despite these challenges, the integration of technology in direct selling is expected to drive industry growth and improve consumer engagement.

Is the Direct Selling Industry Becoming More Regulated?

Regulatory scrutiny on direct selling, particularly in the MLM sector, is increasing as governments implement stricter guidelines to prevent deceptive practices and ensure consumer protection. Countries such as the United States, China, and India have introduced regulations to distinguish legitimate direct selling businesses from pyramid schemes. Companies are focusing on greater transparency, ethical compensation structures, and compliance with global consumer rights standards to maintain credibility. Additionally, the rise of social selling has prompted regulators to monitor influencer-driven product promotions for misleading claims. While increased regulations pose challenges for some direct selling companies, they also foster trust and legitimacy within the industry. As consumer awareness grows, companies that prioritize ethical practices and regulatory compliance are likely to gain a competitive edge in the evolving direct selling market.

What Is Driving the Growth of the Direct Selling Market?

The growth in the direct selling market is driven by several factors, including the increasing adoption of digital selling tools, the expansion of health and wellness products, and the rise of social commerce. Direct selling companies are leveraging e-commerce platforms and social media to enhance their reach and customer engagement, blending traditional relationship-driven sales with modern digital marketing strategies. The global shift toward flexible work arrangements and entrepreneurship is also attracting individuals to direct selling as a low-barrier business opportunity. Additionally, product innovation in personal care, dietary supplements, and eco-friendly home products is fueling consumer interest in direct selling channels. Despite regulatory challenges and competition from online retail, the adaptability of direct selling businesses to emerging trends is expected to sustain market growth. As companies continue to refine their business models and embrace technology-driven solutions, direct selling remains a dynamic and evolving industry with significant market potential.

SCOPE OF STUDY:

The report analyzes the Direct Selling market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Type (Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products, Other Types)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 41 Featured) -

  • Ambit Energy
  • Amway
  • Atomy
  • Avon Products
  • Belcorp
  • Coway
  • eXp Realty
  • Herbalife Nutrition
  • Medifast / OPTAVIA
  • Natura &Co
  • Nu Skin Enterprises
  • Oriflame
  • PM-International
  • Primerica
  • Scentsy
  • Telecom Plus
  • Tupperware Brands
  • USANA Health Sciences
  • Vorwerk
  • Young Living

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

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Product Code: MCP30528

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Direct Selling - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Increasing Consumer Demand for Personalized Shopping Experiences Drives Growth in Direct Selling Models
    • The Rise of E-Commerce and Digital Platforms Expands the Addressable Market for Direct Selling Opportunities
    • Social Media and Influencer Marketing Propels Growth in Direct Selling, Especially in Beauty and Wellness Sectors
    • Surge in the Popularity of Subscription-based Models Strengthens the Business Case for Direct Selling in Various Industries
    • Advancements in Mobile Technologies and Apps Drives the Adoption of Direct Selling Platforms for Sales and Customer Engagement
    • The Shift Toward Home-based Businesses and Entrepreneurship Accelerates Demand for Direct Selling Opportunities
    • Growing Preference for Ethical and Sustainable Products Expands Market Opportunities for Direct Selling of Eco-friendly Goods
    • The Proliferation of Social Selling and Online Communities Accelerates Growth in Direct Selling Networks and Affiliate Marketing
    • Increasing Focus on Health, Wellness, and Self-Care Drives Demand for Direct Selling in the Health and Beauty Industry
    • Regulatory Changes and Supportive Policies for Direct Selling Companies Propel Market Expansion in Emerging Economies
    • Rising Consumer Confidence in Online Shopping and Trust in Direct Sellers Expands the Market Reach of Direct Selling Models
    • The Integration of Artificial Intelligence and Data Analytics Strengthens Direct Selling Models by Enhancing Customer Insights and Sales Strategies
    • Increased Flexibility and Low Startup Costs in Direct Selling Drive Adoption Among Aspiring Entrepreneurs and Small Business Owners
    • The Growth of Multi-Level Marketing (MLM) Models Expands Reach and Scaling Opportunities for Direct Selling Companies
    • The Demand for At-Home Product Demonstrations and Virtual Sales Events Strengthens the Viability of Direct Selling Platforms
    • The Integration of Payment Solutions and Digital Wallets Accelerates Transactions in Direct Selling Models
    • Expanding Networks of Independent Distributors and Sales Representatives Drive Global Market Penetration for Direct Selling Brands
    • The Need for Increased Transparency and Ethical Business Practices in Direct Selling Strengthens Consumer Trust and Drives Market Growth
    • Changing Consumer Preferences for Instant Gratification and Convenience Propel the Growth of Direct Selling in the Online Marketplace
    • Expanding Digital Literacy and the Growing Influence of Online Communities Expands the Addressable Market for Direct Selling Platforms
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Direct Selling Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Direct Selling by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 4: World 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Health & Wellness Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Health & Wellness Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 7: World 15-Year Perspective for Health & Wellness Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Cosmetics & Personal Care Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Cosmetics & Personal Care Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 10: World 15-Year Perspective for Cosmetics & Personal Care Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for Household Goods & Durables Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 12: World Historic Review for Household Goods & Durables Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 13: World 15-Year Perspective for Household Goods & Durables Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Other Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World Historic Review for Other Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 16: World 15-Year Perspective for Other Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 17: USA Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 18: USA Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 19: USA 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • CANADA
    • TABLE 20: Canada Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: Canada Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 22: Canada 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • JAPAN
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 23: Japan Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 24: Japan Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 25: Japan 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • CHINA
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 26: China Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: China Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 28: China 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • EUROPE
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 29: Europe Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 30: Europe Historic Review for Direct Selling by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 31: Europe 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2025 & 2030
    • TABLE 32: Europe Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Europe Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 34: Europe 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • FRANCE
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 35: France Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: France Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 37: France 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • GERMANY
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 38: Germany Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Germany Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 40: Germany 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • ITALY
    • TABLE 41: Italy Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: Italy Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 43: Italy 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • UNITED KINGDOM
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 44: UK Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: UK Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 46: UK 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • SPAIN
    • TABLE 47: Spain Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: Spain Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 49: Spain 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • RUSSIA
    • TABLE 50: Russia Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Russia Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 52: Russia 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • REST OF EUROPE
    • TABLE 53: Rest of Europe Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 54: Rest of Europe Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 55: Rest of Europe 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • ASIA-PACIFIC
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 56: Asia-Pacific Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 57: Asia-Pacific Historic Review for Direct Selling by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 58: Asia-Pacific 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2025 & 2030
    • TABLE 59: Asia-Pacific Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 60: Asia-Pacific Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 61: Asia-Pacific 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • AUSTRALIA
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
    • TABLE 62: Australia Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Australia Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 64: Australia 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • INDIA
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
    • TABLE 65: India Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 66: India Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 67: India 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • SOUTH KOREA
    • TABLE 68: South Korea Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: South Korea Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 70: South Korea 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 71: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 72: Rest of Asia-Pacific Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 73: Rest of Asia-Pacific 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • LATIN AMERICA
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
    • TABLE 74: Latin America Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 75: Latin America Historic Review for Direct Selling by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 76: Latin America 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2015, 2025 & 2030
    • TABLE 77: Latin America Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 78: Latin America Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 79: Latin America 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • ARGENTINA
    • TABLE 80: Argentina Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: Argentina Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 82: Argentina 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • BRAZIL
    • TABLE 83: Brazil Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 84: Brazil Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 85: Brazil 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • MEXICO
    • TABLE 86: Mexico Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Mexico Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 88: Mexico 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • REST OF LATIN AMERICA
    • TABLE 89: Rest of Latin America Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 90: Rest of Latin America Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 91: Rest of Latin America 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • MIDDLE EAST
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
    • TABLE 92: Middle East Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 93: Middle East Historic Review for Direct Selling by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 94: Middle East 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2015, 2025 & 2030
    • TABLE 95: Middle East Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 96: Middle East Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 97: Middle East 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • IRAN
    • TABLE 98: Iran Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 99: Iran Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 100: Iran 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • ISRAEL
    • TABLE 101: Israel Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 102: Israel Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 103: Israel 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • SAUDI ARABIA
    • TABLE 104: Saudi Arabia Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 105: Saudi Arabia Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 106: Saudi Arabia 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 107: UAE Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 108: UAE Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 109: UAE 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • REST OF MIDDLE EAST
    • TABLE 110: Rest of Middle East Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 111: Rest of Middle East Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 112: Rest of Middle East 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • AFRICA
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
    • TABLE 113: Africa Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 114: Africa Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 115: Africa 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

IV. COMPETITION

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