PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1791546
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1791546
Brain Training Software
Global Brain Training Software Market to Reach US$32.2 Billion by 2030
The global market for Brain Training Software estimated at US$10.2 Billion in the year 2024, is expected to reach US$32.2 Billion by 2030, growing at a CAGR of 21.0% over the analysis period 2024-2030. Brain Training Software, one of the segments analyzed in the report, is expected to record a 24.5% CAGR and reach US$20.9 Billion by the end of the analysis period. Growth in the Brain Training Services segment is estimated at 16.0% CAGR over the analysis period.
The U.S. Market is Estimated at US$2.7 Billion While China is Forecast to Grow at 19.7% CAGR
The Brain Training Software market in the U.S. is estimated at US$2.7 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$4.9 Billion by the year 2030 trailing a CAGR of 19.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 19.8% and 17.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 15.0% CAGR.
Global Brain Training Software Market - Key Trends & Drivers Summarized
How Is Brain Training Software Revolutionizing Cognitive Development?
Brain training software is reshaping cognitive enhancement by leveraging neuroscience, artificial intelligence (AI), and gamification to improve memory, attention, and problem-solving skills. These applications are designed to stimulate neural activity through engaging exercises tailored to different cognitive functions. With increasing awareness of mental well-being, consumers are turning to digital platforms for personalized brain fitness programs. Moreover, the demand for cognitive training is expanding beyond individual users to educational institutions, corporate wellness programs, and healthcare providers. As technology advances, brain training software is becoming more adaptive, offering real-time feedback and analytics to optimize mental performance.
What Technologies Are Driving the Evolution of Brain Training Software?
The rapid integration of AI, machine learning, and neurofeedback is revolutionizing the capabilities of brain training applications. AI-powered algorithms personalize cognitive exercises based on user performance, ensuring a tailored learning experience. Virtual reality (VR) and augmented reality (AR) are being incorporated to create immersive brain training environments, enhancing engagement and effectiveness. Additionally, electroencephalogram (EEG) technology is enabling real-time brainwave monitoring, allowing users to track cognitive improvements over time. Cloud-based platforms are also expanding accessibility, enabling users to train their brains from any device, anywhere in the world. As these innovations mature, brain training software is becoming a powerful tool for cognitive enhancement across diverse demographics.
Which Sectors Are Leading the Adoption of Brain Training Software?
Brain training software is gaining traction across multiple sectors, including healthcare, education, corporate wellness, and gaming. The healthcare industry is leveraging cognitive training for early detection and management of neurodegenerative diseases such as Alzheimer's and dementia. Educational institutions are integrating these programs into curriculums to enhance student focus, memory retention, and problem-solving abilities. In the corporate world, brain training applications are being adopted for employee productivity, stress management, and skill development. Additionally, the gaming industry is embedding cognitive exercises into interactive formats, making brain training more engaging and widely accessible. As adoption continues to rise, brain training software is positioning itself as an essential tool for mental fitness and lifelong cognitive development.
What Factors Are Driving Market Growth?
The growth in the brain training software market is driven by several factors, including rising awareness of cognitive health, advancements in AI-driven personalization, and increasing demand for digital wellness solutions. Consumers are seeking brain fitness programs that offer measurable improvements in cognitive function, leading to the proliferation of scientifically validated training modules. The expansion of mobile-based cognitive applications is further accelerating accessibility, enabling users to engage in mental exercises on the go. Additionally, strategic partnerships between neuroscience researchers, healthcare providers, and tech companies are fostering innovation in the brain training ecosystem. As the global focus on mental well-being intensifies, brain training software is expected to play a pivotal role in shaping the future of cognitive enhancement and digital mental health solutions.
SCOPE OF STUDY:
The report analyzes the Brain Training Software market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Offering (Brain Training Software, Brain Training Services); Age Group (13 - 35 Years Age Group, 36 and Above Age Group, 3 - 12 Years Age Group)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.
Select Competitors (Total 43 Featured) -
- BRAINBOW LIMITED (PeaK)
- Cognifit
- Elevate Labs
- GMRD Apps Limited
- Lumos Labs
- Memorado
- NeuroNation
- NeuroTracker
- Nintendo Co., Ltd.
- Posit Science
AI INTEGRATIONS
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TARIFF IMPACT FACTOR
Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.
TABLE OF CONTENTS
I. METHODOLOGY
II. EXECUTIVE SUMMARY
- 1. MARKET OVERVIEW
- Influencer Market Insights
- Tariff Impact on Global Supply Chain Patterns
- Brain Training Software - Global Key Competitors Percentage Market Share in 2025 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
- 2. FOCUS ON SELECT PLAYERS
- 3. MARKET TRENDS & DRIVERS
- Rising Awareness of Cognitive Health and Aging Population Drives Demand for Brain Training Software
- Advancements in AI and Machine Learning Propel Development of Personalized Cognitive Training Programs
- Increased Use of Digital Therapeutics for Mental Health Management Strengthens Business Case for Brain Training Tools
- Gamification Trends and User Engagement Strategies Accelerate Adoption in Consumer Segments
- Integration with Wearables and Health Tracking Devices Expands Addressable Market Opportunity
- Regulatory Recognition of Cognitive Training for Specific Disorders Spurs Market Validation and Adoption
- Growing Demand in Educational Institutions and Workplace Training Programs Drives Software Adoption
- Mobile App Accessibility and Subscription Models Propel Growth in Direct-to-Consumer Sales
- Real-World Evidence and Clinical Studies Throw Spotlight on Efficacy and Market Credibility
- Demand for Preventive Healthcare and Wellness Apps Sustains Growth in Brain Training Software Market
- Product Differentiation Through Targeted Cognitive Domains Spurs Competitive Innovation
- Expansion of Telehealth Services Drives Adoption of Digital Brain Training in Remote Settings
- Data Privacy and Security Compliance Requirements Create Opportunities for Secure Platform Innovation
- Globalization of E-Learning and EdTech Ecosystem Strengthens Demand for Cognitive Enhancement Tools
- 4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Brain Training Software Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
- TABLE 2: World Recent Past, Current & Future Analysis for Brain Training Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 3: World 6-Year Perspective for Brain Training Software by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
- TABLE 4: World Recent Past, Current & Future Analysis for Brain Training Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 5: World 6-Year Perspective for Brain Training Software by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 6: World Recent Past, Current & Future Analysis for Brain Training Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 7: World 6-Year Perspective for Brain Training Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 8: World Recent Past, Current & Future Analysis for 13 - 35 Years Age Group by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 9: World 6-Year Perspective for 13 - 35 Years Age Group by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 10: World Recent Past, Current & Future Analysis for 36 & Above Age Group by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 11: World 6-Year Perspective for 36 & Above Age Group by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 12: World Recent Past, Current & Future Analysis for 3 - 12 Years Age Group by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 13: World 6-Year Perspective for 3 - 12 Years Age Group by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
III. MARKET ANALYSIS
- UNITED STATES
- Brain Training Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
- TABLE 14: USA Recent Past, Current & Future Analysis for Brain Training Software by Offering - Brain Training Software and Brain Training Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 15: USA 6-Year Perspective for Brain Training Software by Offering - Percentage Breakdown of Value Sales for Brain Training Software and Brain Training Services for the Years 2025 & 2030
- TABLE 16: USA Recent Past, Current & Future Analysis for Brain Training Software by Age Group - 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 17: USA 6-Year Perspective for Brain Training Software by Age Group - Percentage Breakdown of Value Sales for 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group for the Years 2025 & 2030
- CANADA
- TABLE 18: Canada Recent Past, Current & Future Analysis for Brain Training Software by Offering - Brain Training Software and Brain Training Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 19: Canada 6-Year Perspective for Brain Training Software by Offering - Percentage Breakdown of Value Sales for Brain Training Software and Brain Training Services for the Years 2025 & 2030
- TABLE 20: Canada Recent Past, Current & Future Analysis for Brain Training Software by Age Group - 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 21: Canada 6-Year Perspective for Brain Training Software by Age Group - Percentage Breakdown of Value Sales for 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group for the Years 2025 & 2030
- JAPAN
- Brain Training Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
- TABLE 22: Japan Recent Past, Current & Future Analysis for Brain Training Software by Offering - Brain Training Software and Brain Training Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 23: Japan 6-Year Perspective for Brain Training Software by Offering - Percentage Breakdown of Value Sales for Brain Training Software and Brain Training Services for the Years 2025 & 2030
- TABLE 24: Japan Recent Past, Current & Future Analysis for Brain Training Software by Age Group - 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 25: Japan 6-Year Perspective for Brain Training Software by Age Group - Percentage Breakdown of Value Sales for 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group for the Years 2025 & 2030
- CHINA
- Brain Training Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
- TABLE 26: China Recent Past, Current & Future Analysis for Brain Training Software by Offering - Brain Training Software and Brain Training Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 27: China 6-Year Perspective for Brain Training Software by Offering - Percentage Breakdown of Value Sales for Brain Training Software and Brain Training Services for the Years 2025 & 2030
- TABLE 28: China Recent Past, Current & Future Analysis for Brain Training Software by Age Group - 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 29: China 6-Year Perspective for Brain Training Software by Age Group - Percentage Breakdown of Value Sales for 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group for the Years 2025 & 2030
- EUROPE
- Brain Training Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
- TABLE 30: Europe Recent Past, Current & Future Analysis for Brain Training Software by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 31: Europe 6-Year Perspective for Brain Training Software by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
- TABLE 32: Europe Recent Past, Current & Future Analysis for Brain Training Software by Offering - Brain Training Software and Brain Training Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 33: Europe 6-Year Perspective for Brain Training Software by Offering - Percentage Breakdown of Value Sales for Brain Training Software and Brain Training Services for the Years 2025 & 2030
- TABLE 34: Europe Recent Past, Current & Future Analysis for Brain Training Software by Age Group - 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 35: Europe 6-Year Perspective for Brain Training Software by Age Group - Percentage Breakdown of Value Sales for 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group for the Years 2025 & 2030
- FRANCE
- Brain Training Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
- TABLE 36: France Recent Past, Current & Future Analysis for Brain Training Software by Offering - Brain Training Software and Brain Training Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 37: France 6-Year Perspective for Brain Training Software by Offering - Percentage Breakdown of Value Sales for Brain Training Software and Brain Training Services for the Years 2025 & 2030
- TABLE 38: France Recent Past, Current & Future Analysis for Brain Training Software by Age Group - 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 39: France 6-Year Perspective for Brain Training Software by Age Group - Percentage Breakdown of Value Sales for 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group for the Years 2025 & 2030
- GERMANY
- Brain Training Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
- TABLE 40: Germany Recent Past, Current & Future Analysis for Brain Training Software by Offering - Brain Training Software and Brain Training Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 41: Germany 6-Year Perspective for Brain Training Software by Offering - Percentage Breakdown of Value Sales for Brain Training Software and Brain Training Services for the Years 2025 & 2030
- TABLE 42: Germany Recent Past, Current & Future Analysis for Brain Training Software by Age Group - 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 43: Germany 6-Year Perspective for Brain Training Software by Age Group - Percentage Breakdown of Value Sales for 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group for the Years 2025 & 2030
- ITALY
- TABLE 44: Italy Recent Past, Current & Future Analysis for Brain Training Software by Offering - Brain Training Software and Brain Training Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 45: Italy 6-Year Perspective for Brain Training Software by Offering - Percentage Breakdown of Value Sales for Brain Training Software and Brain Training Services for the Years 2025 & 2030
- TABLE 46: Italy Recent Past, Current & Future Analysis for Brain Training Software by Age Group - 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 47: Italy 6-Year Perspective for Brain Training Software by Age Group - Percentage Breakdown of Value Sales for 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group for the Years 2025 & 2030
- UNITED KINGDOM
- Brain Training Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
- TABLE 48: UK Recent Past, Current & Future Analysis for Brain Training Software by Offering - Brain Training Software and Brain Training Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 49: UK 6-Year Perspective for Brain Training Software by Offering - Percentage Breakdown of Value Sales for Brain Training Software and Brain Training Services for the Years 2025 & 2030
- TABLE 50: UK Recent Past, Current & Future Analysis for Brain Training Software by Age Group - 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 51: UK 6-Year Perspective for Brain Training Software by Age Group - Percentage Breakdown of Value Sales for 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group for the Years 2025 & 2030
- REST OF EUROPE
- TABLE 52: Rest of Europe Recent Past, Current & Future Analysis for Brain Training Software by Offering - Brain Training Software and Brain Training Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 53: Rest of Europe 6-Year Perspective for Brain Training Software by Offering - Percentage Breakdown of Value Sales for Brain Training Software and Brain Training Services for the Years 2025 & 2030
- TABLE 54: Rest of Europe Recent Past, Current & Future Analysis for Brain Training Software by Age Group - 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 55: Rest of Europe 6-Year Perspective for Brain Training Software by Age Group - Percentage Breakdown of Value Sales for 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group for the Years 2025 & 2030
- ASIA-PACIFIC
- Brain Training Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
- TABLE 56: Asia-Pacific Recent Past, Current & Future Analysis for Brain Training Software by Offering - Brain Training Software and Brain Training Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 57: Asia-Pacific 6-Year Perspective for Brain Training Software by Offering - Percentage Breakdown of Value Sales for Brain Training Software and Brain Training Services for the Years 2025 & 2030
- TABLE 58: Asia-Pacific Recent Past, Current & Future Analysis for Brain Training Software by Age Group - 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 59: Asia-Pacific 6-Year Perspective for Brain Training Software by Age Group - Percentage Breakdown of Value Sales for 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group for the Years 2025 & 2030
- REST OF WORLD
- TABLE 60: Rest of World Recent Past, Current & Future Analysis for Brain Training Software by Offering - Brain Training Software and Brain Training Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 61: Rest of World 6-Year Perspective for Brain Training Software by Offering - Percentage Breakdown of Value Sales for Brain Training Software and Brain Training Services for the Years 2025 & 2030
- TABLE 62: Rest of World Recent Past, Current & Future Analysis for Brain Training Software by Age Group - 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 63: Rest of World 6-Year Perspective for Brain Training Software by Age Group - Percentage Breakdown of Value Sales for 13 - 35 Years Age Group, 36 & Above Age Group and 3 - 12 Years Age Group for the Years 2025 & 2030
IV. COMPETITION
