PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1791790
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1791790
Global Ayurveda Market to Reach US$72.8 Billion by 2030
The global market for Ayurveda estimated at US$17.8 Billion in the year 2024, is expected to reach US$72.8 Billion by 2030, growing at a CAGR of 26.5% over the analysis period 2024-2030. Herbal Form, one of the segments analyzed in the report, is expected to record a 28.1% CAGR and reach US$45.8 Billion by the end of the analysis period. Growth in the Mineral Form segment is estimated at 24.4% CAGR over the analysis period.
The U.S. Market is Estimated at US$4.8 Billion While China is Forecast to Grow at 35.1% CAGR
The Ayurveda market in the U.S. is estimated at US$4.8 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$18.2 Billion by the year 2030 trailing a CAGR of 35.1% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 21.2% and 23.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 22.4% CAGR.
Global Ayurveda Market - Key Trends & Drivers Summarized
Why Is Ayurveda Experiencing a Resurgence?
The Ayurveda market is growing due to increasing consumer preference for natural and holistic healthcare solutions. The rising awareness of traditional medicine and wellness therapies has led to higher demand for Ayurvedic formulations. Government support for Ayurveda research and global regulatory approvals for herbal medicines have further propelled market growth. Additionally, the expansion of Ayurvedic skincare, nutraceuticals, and personalized wellness programs has diversified industry offerings. The incorporation of Ayurveda into mainstream healthcare and its integration with modern medical practices have also contributed to the industry’s rapid expansion. Increasing healthcare costs and concerns over the side effects of synthetic drugs have driven many consumers toward natural and preventive healthcare approaches, boosting Ayurveda’s adoption worldwide.
How Are Technological Advancements Shaping the Ayurveda Market?
The Ayurveda industry is undergoing significant transformation due to advancements in biotechnology, extraction techniques, and formulation sciences. Modern research methodologies have enabled the standardization and quality control of Ayurvedic medicines, ensuring their efficacy and safety. AI and big data analytics are being employed to create personalized Ayurvedic treatment plans based on genetic predisposition and lifestyle factors. Additionally, nano-formulations and encapsulation technologies have improved the bioavailability of Ayurvedic herbs, enhancing their therapeutic potential. Digital health platforms and telemedicine are further expanding Ayurveda’s reach, allowing consumers to access expert consultations and personalized herbal remedies online.
Why Are Global Players and Investors Increasingly Entering the Ayurveda Market?
The Ayurveda market is attracting substantial investments from global healthcare companies, startups, and venture capital firms. Leading pharmaceutical and cosmetic companies are launching Ayurvedic product lines to cater to the rising demand for natural wellness solutions. Cross-industry collaborations are fostering innovation in Ayurvedic formulations, skincare, and dietary supplements. The increasing acceptance of Ayurveda in Western markets has led to the expansion of Ayurvedic brands into international territories, with growing consumer interest in herbal remedies. Furthermore, government initiatives promoting Ayurveda through research funding, export incentives, and regulatory frameworks have bolstered industry confidence, encouraging new entrants and business expansion.
What Are the Key Growth Drivers of the Ayurveda Market?
The growth of the Ayurveda market is driven by several factors, including the rising popularity of natural and holistic healthcare, increasing research into Ayurvedic formulations, and the integration of Ayurveda with modern medical practices. Consumer preference for chemical-free beauty and personal care products has further expanded the demand for Ayurvedic skincare and cosmetics. The rising trend of preventive healthcare and self-care, especially post-pandemic, has accelerated the adoption of Ayurvedic immunity-boosting and wellness products. Additionally, government initiatives supporting traditional medicine, along with the expansion of e-commerce platforms, have made Ayurvedic products more accessible to a global audience. The increasing presence of Ayurvedic hospitals, wellness retreats, and alternative therapy centers is further driving consumer trust and industry growth, positioning Ayurveda as a mainstream wellness solution worldwide.
SCOPE OF STUDY:
The report analyzes the Ayurveda market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Form (Herbal Form, Mineral Form, Herbomineral Form); Indication (Skin/Hair Indication, GI Tract Indication, Infectious Diseases Indication, Respiratory Systems Indication, Nervous Systems Indication, Cardiovascular Systems Indication, Other Indications); Distribution Channel (Direct Sales Distribution Channels, Distance Correspondence Distribution Channels, E-Sales Distribution Channels); Application (Personal Application, Medical/Therapy Application); End-Use (Clinics End-Use, Hospitals End-Use, Academia and Research End-Use)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
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