PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1793848
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1793848
Global Squash Drinks Market to Reach US$1.3 Billion by 2030
The global market for Squash Drinks estimated at US$1.1 Billion in the year 2024, is expected to reach US$1.3 Billion by 2030, growing at a CAGR of 2.8% over the analysis period 2024-2030. Orange Squash Drink, one of the segments analyzed in the report, is expected to record a 2.2% CAGR and reach US$402.9 Million by the end of the analysis period. Growth in the Lemon Squash Drink segment is estimated at 2.3% CAGR over the analysis period.
The U.S. Market is Estimated at US$297.7 Million While China is Forecast to Grow at 5.2% CAGR
The Squash Drinks market in the U.S. is estimated at US$297.7 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$249.2 Million by the year 2030 trailing a CAGR of 5.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.1% and 2.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.6% CAGR.
Global Squash Drinks Market - Key Trends & Drivers Summarized
What’s Driving the Popularity of Squash Drinks in Beverage Arenas?
Squash drinks-highly concentrated fruit-flavored syrups diluted to serveable beverages-remain popular in home, hospitality, and packaged freeze-dried powder forms. Typically made from fruits like orange, lemon, blackcurrant, lime, and innovative blends (elderflower, hibiscus), they serve as convenient, cost-effective thirst quenchers. Brands now emphasize natural colors, real juice base, and reduced sugar to meet evolving consumer preferences.
Drink mixers and retail-ready bottle formats make squash drinks versatile for home bars and mocktails. They’re also being incorporated in RTD lines and ice-pops, expanding usage occasions beyond mealtime. Functional variants enriched with electrolytes, vitamins, caffeine, or herbal extracts are gaining traction as wellness-conscious consumers seek beyond plain hydration.
Are Flavor and Functional Blends Refreshing the Category?
Premium squash syrups use real fruit concentrate to preserve authentic flavor without artificial sweeteners. Botanical infusions-like mint-lime, ginger-lemon, turmeric-orange-are being launched for digestive and immunity claims. Stevia- or monk-fruit sweetened versions target sugar-reduction trends. Powdered squash drink packets offer portability for travel or outdoor activities.
Seasonal or regional flavors-e.g., elderflower-citrus, rose-lychee, pineapple-chili-play into exotic taste exploration. Packaging state-of-the-art-squeeze bottles, measured pour stoppers, recyclable PET-enhances convenience and sustainability.
Why Are Households & On-the-Go Consumers Engaging?
Squash drinks offer flavor customization and cost efficiency; one small bottle produces many servings. Functional squash variants meet demand for on-the-go hydration with added nutrients. Hospitality businesses utilize the syrups for quick stock replenishment and beverage variety. Families appreciate child-friendly formulations with tailored sweetness, color, and multipacks. Retailers feature squash in seasonal, wellness, and mixer-focused displays.
What’s Powering the Growth in the Squash Drinks Market?
The growth in the squash drinks market is driven by several factors related to product innovation, consumer preferences, and packaging evolution. Reformulation toward natural, low-sugar, or fortified blends aligns with health mandates. Flavor R&D into botanical and exotic variants fuels exploration. Convenient on-the-go powder sachets drive trial and portability. Eco-friendly packaging-recyclable PET, refillable concentrates-supports sustainability goals. Multi-outlet distribution through supermarkets, e-commerce, and hospitality chains widens market access.
SCOPE OF STUDY:
The report analyzes the Squash Drinks market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Type (Orange Squash Drink, Lemon Squash Drink, Blueberry Squash Drink, Mixed Fruit Squash Drink, Other Squash Drinks); Nature (Regular, Blended); Distribution Channel (Hypermarkets or Supermarkets, Departmental Stores, Retailers, eCommerce Distribution Channel)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
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