PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1795922
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1795922
Global Fresh Pumpkins Market to Reach US$4.3 Billion by 2030
The global market for Fresh Pumpkins estimated at US$3.9 Billion in the year 2024, is expected to reach US$4.3 Billion by 2030, growing at a CAGR of 1.6% over the analysis period 2024-2030. Organic Pumpkins, one of the segments analyzed in the report, is expected to record a 1.2% CAGR and reach US$2.4 Billion by the end of the analysis period. Growth in the Conventional Pumpkins segment is estimated at 1.9% CAGR over the analysis period.
The U.S. Market is Estimated at US$1.1 Billion While China is Forecast to Grow at 3.1% CAGR
The Fresh Pumpkins market in the U.S. is estimated at US$1.1 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$785.6 Million by the year 2030 trailing a CAGR of 3.1% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 0.5% and 1.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 0.7% CAGR.
Global Fresh Pumpkins Market - Key Trends & Drivers Summarized
Why Are Fresh Pumpkins Gaining Traction Beyond Traditional Uses?
Fresh pumpkins remain a popular seasonal crop, deeply rooted in culinary traditions and festive decorations. Beyond carving for celebrations, they are increasingly valued for cooking-from soups and purees to baked goods and snacks. Growing consumer preference for whole, unprocessed foods has increased demand for pumpkins as a source of vitamins A and C, fiber, and antioxidants. Expanding use in plant-based and whole-food recipes also supports broader year-round consumption. Countries known for production, such as the United States, China, and India, continue strong domestic demand, yet emerging markets are opening up as food culture evolves with exposure to global cuisines.
Shifts in consumer behavior also reflect interest in sustainable sourcing and zero-waste cooking. Many buyers prefer locally grown or farm-to-table pumpkins, which are perceived to have a smaller carbon footprint. Smaller-scale farmers and community-supported agriculture (CSA) schemes now offer fresh pumpkins through direct sales during seasonal peaks. This model promotes culinary experimentation and reduces post-harvest losses by selling “ugly” or imperfect produce that might otherwise be discarded.
How Are Cultivation Practices and Variety Selection Advancing?
Pumpkin growers are adopting improved agronomic techniques to enhance yield, quality, and resistance. Use of drip irrigation, precision nutrient application, and pest-resistant hybrids allow for healthier plants and larger fruit size. Breeders are developing varieties with thicker flesh, smoother textures, and better storage performance. These innovations benefit both consumers and supply chains by reducing spoilage and extending shelf life.
Crop diversification includes heirloom and specialty varieties-such as sugar, kabocha, and red kuri-that offer distinct taste profiles and cooking qualities. Specialty pumpkins appeal to foodservice providers, chefs, and home cooks exploring global recipes. Farming methods such as organic cultivation and integrated pest management (IPM) have also become more widespread, offering cleaner-label produce that aligns with eco-conscious consumer preferences.
How Are Distribution Channels and Consumption Patterns Adapting?
Distribution now spans traditional markets, supermarkets, direct farm sales, CSA boxes, and e-commerce platforms. Retailers often feature seasonal pumpkin displays, along with pre-cut slices, frozen dice, and purees to cater to convenience-driven consumers. Local grocers emphasize “farm fresh” branding, while large retailers offer diversified pumpkin products across price tiers and formats.
Foodservice and industrial buyers have increased interest in wholesale and bulk pumpkin supply. Restaurants and bakeries integrate fresh pumpkins into seasonal menus-soups, pies, beverages-supporting stable demand in autumn. Processors also value fresh pumpkins for producing canned pumpkin, puree, and snacks, which smooth out supply fluctuations. This multi-channel approach ensures pumpkins remain present across consumer touchpoints well beyond peak harvest periods.
Growth in the Fresh Pumpkins Market Is Driven by Several Factors…
Growth in the fresh pumpkins market is driven by several factors tied to variety innovation, multi-channel access, and shifting consumption use cases. Improved hybrids deliver thicker flesh and enhanced storage life, supporting expanded use beyond carving into year-round cooking and processing. Rise of convenience formats-such as pre-cut, frozen, or pureed pumpkins-allows retailers and consumers to access and use pumpkins outside the harvest window. Broadening foodservice adoption, notably in seasonal menu launching and beverage applications, encourages consistent purchasing patterns. Expansion of direct sales-through CSAs, farmers markets, and digital platforms-strengthens local supply chains and promotes sustainability. Lastly, increased interest in heirloom and specialty pumpkin varieties supports product differentiation and cooking diversity, helping the fresh pumpkin category expand event-driven and all-season demand.
SCOPE OF STUDY:
The report analyzes the Fresh Pumpkins market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Type (Organic Pumpkins, Conventional Pumpkins, Mini Pumpkins); Distribution Channel (Supermarkets / Hypermarkets, Online Distribution Channel, Specialty Stores, Other Distribution Channels); Application (Food & Beverages Application, Decorative Purposes Application, Medical Applications, Animal Feed Application); End-Use (Households End-Use, Food Service Providers End-Use, Processing Industry End-Use)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
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