PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1797300
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1797300
Global Fresh Pet Foods Market to Reach US$22.3 Billion by 2030
The global market for Fresh Pet Foods estimated at US$13.4 Billion in the year 2024, is expected to reach US$22.3 Billion by 2030, growing at a CAGR of 8.9% over the analysis period 2024-2030. Dogs, one of the segments analyzed in the report, is expected to record a 9.5% CAGR and reach US$13.9 Billion by the end of the analysis period. Growth in the Cats segment is estimated at 7.3% CAGR over the analysis period.
The U.S. Market is Estimated at US$3.6 Billion While China is Forecast to Grow at 12.3% CAGR
The Fresh Pet Foods market in the U.S. is estimated at US$3.6 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$4.5 Billion by the year 2030 trailing a CAGR of 12.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 6.3% and 7.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 7.0% CAGR.
Global Fresh Pet Foods Market - Key Trends & Drivers Summarized
How Are Consumers and Pet Ownership Trends Shaping Fresh Pet Food Demand?
Fresh pet foods have emerged as a premium segment in pet nutrition, driven by owners’ desire for high-quality and wholesome meals for their pets. Rising urban pet ownership and increased humanization of pets have brought more attention to ingredient transparency, natural formulations, and minimally processed recipes. Millennials and Gen Z pet owners, in particular, are treating pets as family members and seeking foods that mirror their own nutrition preferences. This shift has encouraged pet food brands to offer fresh, refrigerated, or lightly cooked meals featuring real meat sources and identifiable whole-food ingredients.
Servings are expanding beyond basic protein offerings to include balanced recipes with vegetables, fruits, and functional supplements like omega fatty acids and probiotics. Growing awareness of pet-specific allergies and digestive sensitivities has led to ingredient elimination and novel protein sources, further expanding the market’s niche appeal. As trust in traditional dry kibble declines, fresh pet foods find a foothold among conscientious consumers willing to adjust shopping habits and pay price premiums for perceived health and taste advantages.
What Innovations Are Improving Fresh Pet Food Quality and Accessibility?
Manufacturers are increasingly investing in technology and formulation improvements to ensure safety, palatability, and convenience in fresh pet food. Cold-chain logistics, including blast freezing and refrigerated delivery systems, are being refined to maintain product integrity from kitchen to home. Packaging solutions now include microwave-safe trays, resealable pouches, and portion-controlled packs to reduce waste and support varied pet sizes and dietary needs.
Lab-based quality controls such as pathogen testing, nutrient profiling, and shelf-life validation are becoming standard practice. Transparency is enhanced through batch traceability systems, ingredient sourcing documentation, and QR codes that provide consumers with direct information about farm origin. Some brands are exploring minimally processed yet pasteurized recipes that balance microbial safety with retention of natural textures. Subscription models and online ordering platforms play a key role in making fresh pet foods more accessible-itinerant pet parents can schedule deliveries tailored to feeding routines.
How Are Distribution Channels and Regulatory Frameworks Influencing Market Reach?
Fresh pet foods are sold via multiple channels including specialty pet retailers, independent veterinarians, farm-direct stores, and online platforms. Veterinary clinics often support fresh food offering through consultations with nutritionists, which builds consumer confidence. Supermarket chains and select mass retailers are also experimenting with fresh pet food shelves or in-store frozen sections, indicating early mainstream acceptance.
E-commerce dominates urban markets where refrigerated delivery infrastructure exists. Several startups and established brands offer custom meal plans and doorstep delivery compatible with home freezers. Partnerships between pet brands and cold-chain logistics providers ensure strict temperature control and compliance. Regulatory oversight impacts formulation and labeling. Agencies such as the FDA in the U.S. and EFSA in Europe regulate nutrient profile validation, manufacturing standards, and pathogen control. Clear guidelines on raw or lightly cooked pet food safety are being established, encouraging industry-wide adherence and boosting consumer trust.
Growth in the Fresh Pet Foods Market Is Driven by Several Factors…
Growth in the fresh pet foods market is driven by several factors related to formulation quality, channel expansion, and consumer trends. Improvement in packaging and refrigerated logistics supports stable, high-quality delivery to broader geographies. Adoption of subscription delivery and meal-planning platforms facilitates regular purchases and customer retention. Increasing availability of veterinary-endorsed fresh formulas expands trust-based distribution and nutritional oversight. Regulatory structure clarity improves safety compliance and supports marketing legitimacy. Diversifying protein options and ingredient transparency appeal to health-conscious pet owners managing allergies and weight concerns.
SCOPE OF STUDY:
The report analyzes the Fresh Pet Foods market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Pet Type (Dogs, Cats, Other Pet Types); Product Type (Fresh Wet Pet Food, Fresh Dry Pet Food, Fresh Semi-Moist Pet Food); Ingredients (Animal-based Proteins, Plant-based Proteins); Distribution Channel (Online Distribution Channel, Offline Distribution Channel)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
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