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Market Research Report

Email Marketing

Published by Global Industry Analysts, Inc. Product code 240196
Published Content info 222 Pages
Delivery time: 1-2 business days
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Email Marketing
Published: July 1, 2020 Content info: 222 Pages
Description

Global Email Marketing Market to Reach US$17.9 Billion by the Year 2027

Amid the COVID-19 crisis, the global market for Email Marketing estimated at US$7.5 Billion in the year 2020, is projected to reach a revised size of US$17.9 Billion by 2027, growing at a CAGR of 13.3% over the period 2020-2027.

The U.S. Accounts for Over 27% of Global Market Size in 2020, While China is Forecast to Grow at a 17.4% CAGR for the Period of 2020-2027

The Email Marketing market in the U.S. is estimated at US$2 Billion in the year 2020. The country currently accounts for a 26.97% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$4 Billion in the year 2027 trailing a CAGR of 17.4% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 9.4% and 11.7% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 10.5% CAGR while Rest of European market (as defined in the study) will reach US$4 Billion by the year 2027.We bring years of research experience to this 15th edition of our report. The 222-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,

  • AWeber Communications
  • BlueVenn
  • Bronto Software
  • Campaign Monitor
  • Constant Contact, Inc.
  • Emailcenter UK Limited
  • Emma
  • Epsilon Data Management, LLC
  • GetResponse
  • IBM Corp.
  • iContact, LLC
  • j2 Global, Inc.
  • Lucini&Lucini Communications
  • Pinpointe On-Demand, Inc.
  • Salesforce.com, Inc.
  • Selligent Marketing Cloud
  • SimplyCast.com
  • StreamSend
  • Teradata Corp.
  • Topica, Inc.
  • VerticalResponse, Inc.
Table of Contents
Product Code: MCP-6096

TABLE OF CONTENTS

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • A Prelude
  • Recent Market Activity
  • Market Dynamics
  • Outlook
  • Email Marketing Budgeting
  • Email Marketing Capabilities - Evaluation and Tracking
  • The Budgets Expand Post Financial Crisis - A Flashback
  • Opportunities in Cloud Business Email Market
  • Increasing implementation of Cloud Email Solutions with AI
  • Factors Influencing Industry Prospects
  • Cost Advantage and Campaign Tracking
  • Data Integration
  • Ad-Supported Newsletter Spending
  • Improvements in IM and Email Technology
  • Customer Relationship Management
  • Integrated Campaigns
  • Newsletter
  • Internet Direct Mail
  • Global Competitor Market Shares
  • Email Marketing Competitor Market Share Scenario Worldwide (in %): 2018 & 2029
  • Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

  • AWeber Communications (USA)
  • BlueVenn (USA)
  • Bronto Software (USA)
  • Campaign Monitor (Australia)
  • Constant Contact, Inc. (USA)
  • Emailcenter UK Limited (UK)
  • Emma (USA)
  • Epsilon Data Management, LLC (USA)
  • GetResponse (Poland)
  • IBM Corporation (USA)
  • iContact, LLC (USA)
  • j2 Global, Inc. (USA)
  • Lucini&Lucini Communications (Italy)
  • MailChimp (USA)
  • Pinpointe On-Demand, Inc. (USA)
  • Redial (USA)
  • Salesforce.com, Inc. (USA)
  • Selligent Marketing Cloud (Belgium)
  • SimplyCast.com (Canada)
  • StreamSend (USA)
  • Teradata Corporation (USA)
  • Topica, Inc. (USA)
  • VerticalResponse, Inc. (USA)

3. MARKET TRENDS & DRIVERS

  • Key Factors Driving Growth
  • Evolution and Future Prospects of Email Marketing
  • Proliferation of Internet Economy: A Fundamental Growth Driver
  • Creative & Responsive Design in Vogue - Content Gains Prominence
  • Android Remains Key Focus Area in Mobile Email Marketing
  • Soaring Popularity of E-commerce and M-commerce Mediums to Drive Growth for Email Marketing
  • Prolific Growth in M-Commerce Reinforces Business Case for Promotional Email Marketing
  • Rise of Permission Based Opt-in Email Marketing Programs Encourage Consumer Confidence
  • Emails Emerge as a Cornerstone of Customer Retention and Acquisition Strategy
  • Tailored Marketing Emails for Smarter Customer Engagement
  • Behavioral Targeting - An Out-of-Box Service
  • Shift towards Relevant Messaging
  • Increasing Move towards Adoption of Automation
  • Growing Frequency of Email Marketing
  • Social Media Interactions - An Unstructured Wealth of Information
  • Marketing Budgets Moving Online
  • Group Commerce - A New Trend in Email Marketing
  • Growing Usage of Integrated Marketing Programs
  • Focus on List Hygiene Factors
  • Video Email Marketing Riding the Popularity Wave
  • Other Trends
  • Market Restraints
  • Critical Elements of Email Marketing
  • Marketers yet to Leverage Email Marketing to the Fullest
  • More to Email Marketing than Just Sales Increase
  • Email Marketing and Brand Loyalty

4. GLOBAL MARKET PERSPECTIVE

  • TABLE 1: Email Marketing Global Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
  • TABLE 2: Email Marketing Global Retrospective Market Scenario in US$ Million by Region/Country: 2012-2019
  • TABLE 3: Email Marketing Market Share Shift across Key Geographies Worldwide: 2012 VS 2020 VS 2027

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • Market Facts & Figures
    • Market Analytics
    • TABLE 4: United States Email Marketing Market Estimates and Projections in US$ Million: 2020 to 2027
    • TABLE 5: Email Marketing Market in the United States: A Historic Review in US$ Million for 2012-2019
  • CANADA
    • TABLE 6: Canadian Email Marketing Market Estimates and Forecasts in US$ Million: 2020 to 2027
    • TABLE 7: Canadian Email Marketing Historic Market Review in US$ Million: 2012-2019
  • JAPAN
    • TABLE 8: Japanese Market for Email Marketing: Annual Sales Estimates and Projections in US$ Million for the Period 2020-2027
    • TABLE 9: Email Marketing Market in Japan: Historic Sales Analysis in US$ Million for the Period 2012-2019
  • CHINA
    • TABLE 10: Chinese Email Marketing Market Growth Prospects in US$ Million for the Period 2020-2027
    • TABLE 11: Email Marketing Historic Market Analysis in China in US$ Million: 2012-2019
  • EUROPE
    • Market Facts & Figures
    • Market Analytics
    • TABLE 12: European Email Marketing Market Demand Scenario in US$ Million by Region/Country: 2020-2027
    • TABLE 13: Email Marketing Market in Europe: A Historic Market Perspective in US$ Million by Region/Country for the Period 2012-2019
    • TABLE 14: European Email Marketing Market Share Shift by Region/Country: 2012 VS 2020 VS 2027
  • FRANCE
    • TABLE 15: Email Marketing Market in France: Estimates and Projections in US$ Million for the Period 2020-2027
    • TABLE 16: French Email Marketing Historic Market Scenario in US$ Million: 2012-2019
  • GERMANY
    • TABLE 17: Email Marketing Market in Germany: Recent Past, Current and Future Analysis in US$ Million for the Period 2020-2027
    • TABLE 18: German Email Marketing Historic Market Analysis in US$ Million: 2012-2019
  • ITALY
    • TABLE 19: Italian Email Marketing Market Growth Prospects in US$ Million for the Period 2020-2027
    • TABLE 20: Email Marketing Historic Market Analysis in Italy in US$ Million: 2012-2019
  • UNITED KINGDOM
    • TABLE 21: United Kingdom Market for Email Marketing: Annual Sales Estimates and Projections in US$ Million for the Period 2020-2027
    • TABLE 22: Email Marketing Market in the United Kingdom: Historic Sales Analysis in US$ Million for the Period 2012-2019
  • SPAIN
    • TABLE 23: Spanish Email Marketing Market Estimates and Forecasts in US$ Million: 2020 to 2027
    • TABLE 24: Spanish Email Marketing Historic Market Review in US$ Million: 2012-2019
  • RUSSIA
    • TABLE 25: Russian Email Marketing Market Estimates and Projections in US$ Million: 2020 to 2027
    • TABLE 26: Email Marketing Market in Russia: A Historic Review in US$ Million for 2012-2019
  • REST OF EUROPE
    • TABLE 27: Rest of Europe Email Marketing Market Estimates and Forecasts in US$ Million: 2020-2027
    • TABLE 28: Email Marketing Market in Rest of Europe in US$ Million: A Historic Review for the Period 2012-2019
  • ASIA-PACIFIC
    • TABLE 29: Asia-Pacific Email Marketing Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
    • TABLE 30: Email Marketing Market in Asia-Pacific: Historic Market Analysis in US$ Million by Region/Country for the Period 2012-2019
    • TABLE 31: Asia-Pacific Email Marketing Market Share Analysis by Region/Country: 2012 VS 2020 VS 2027
  • AUSTRALIA
    • TABLE 32: Email Marketing Market in Australia: Recent Past, Current and Future Analysis in US$ Million for the Period 2020-2027
    • TABLE 33: Australian Email Marketing Historic Market Analysis in US$ Million: 2012-2019
  • INDIA
    • TABLE 34: Indian Email Marketing Market Estimates and Forecasts in US$ Million: 2020 to 2027
    • TABLE 35: Indian Email Marketing Historic Market Review in US$ Million: 2012-2019
  • SOUTH KOREA
    • TABLE 36: Email Marketing Market in South Korea: Recent Past, Current and Future Analysis in US$ Million for the Period 2020-2027
    • TABLE 37: South Korean Email Marketing Historic Market Analysis in US$ Million: 2012-2019
  • REST OF ASIA-PACIFIC
    • TABLE 38: Rest of Asia-Pacific Market for Email Marketing: Annual Sales Estimates and Projections in US$ Million for the Period 2020-2027
    • TABLE 39: Email Marketing Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Million for the Period 2012-2019
  • LATIN AMERICA
    • TABLE 40: Latin American Email Marketing Market Trends by Region/Country in US$ Million: 2020-2027
    • TABLE 41: Email Marketing Market in Latin America in US$ Million by Region/Country: A Historic Perspective for the Period 2012-2019
    • TABLE 42: Latin American Email Marketing Market Percentage Breakdown of Sales by Region/Country: 2012, 2020, and 2027
  • ARGENTINA
    • TABLE 43: Argentinean Email Marketing Market Estimates and Forecasts in US$ Million: 2020-2027
    • TABLE 44: Email Marketing Market in Argentina in US$ Million: A Historic Review for the Period 2012-2019
  • BRAZIL
    • TABLE 45: Email Marketing Market in Brazil: Estimates and Projections in US$ Million for the Period 2020-2027
    • TABLE 46: Brazilian Email Marketing Historic Market Scenario in US$ Million: 2012-2019
  • MEXICO
    • TABLE 47: Email Marketing Market in Mexico: Recent Past, Current and Future Analysis in US$ Million for the Period 2020-2027
    • TABLE 48: Mexican Email Marketing Historic Market Analysis in US$ Million: 2012-2019
  • REST OF LATIN AMERICA
    • TABLE 49: Rest of Latin America Email Marketing Market Estimates and Projections in US$ Million: 2020 to 2027
    • TABLE 50: Email Marketing Market in Rest of Latin America: A Historic Review in US$ Million for 2012-2019
  • MIDDLE EAST
    • TABLE 51: The Middle East Email Marketing Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
    • TABLE 52: Email Marketing Market in the Middle East by Region/Country in US$ Million: 2012-2019
    • TABLE 53: The Middle East Email Marketing Market Share Breakdown by Region/Country: 2012, 2020, and 2027
  • IRAN
    • TABLE 54: Iranian Market for Email Marketing: Annual Sales Estimates and Projections in US$ Million for the Period 2020-2027
    • TABLE 55: Email Marketing Market in Iran: Historic Sales Analysis in US$ Million for the Period 2012-2019
  • ISRAEL
    • TABLE 56: Israeli Email Marketing Market Estimates and Forecasts in US$ Million: 2020-2027
    • TABLE 57: Email Marketing Market in Israel in US$ Million: A Historic Review for the Period 2012-2019
  • SAUDI ARABIA
    • TABLE 58: Saudi Arabian Email Marketing Market Growth Prospects in US$ Million for the Period 2020-2027
    • TABLE 59: Email Marketing Historic Market Analysis in Saudi Arabia in US$ Million: 2012-2019
  • UNITED ARAB EMIRATES
    • TABLE 60: Email Marketing Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Million for the Period 2020-2027
    • TABLE 61: United Arab Emirates Email Marketing Historic Market Analysis in US$ Million: 2012-2019
  • REST OF MIDDLE EAST
    • TABLE 62: Email Marketing Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Million for the Period 2020-2027
    • TABLE 63: Rest of Middle East Email Marketing Historic Market Analysis in US$ Million: 2012-2019
  • AFRICA
    • TABLE 64: African Email Marketing Market Estimates and Projections in US$ Million: 2020 to 2027
    • TABLE 65: Email Marketing Market in Africa: A Historic Review in US$ Million for 2012-2019

IV. COMPETITION

  • Total Companies Profiled: 126
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