Market Research Report
|Published by||Global Industry Analysts, Inc.||Product code||938851|
|Published||Content info||408 Pages
Delivery time: 1-2 business days
|Published: April 1, 2021||Content info: 408 Pages||
The Pandemic Removes All Barriers to Digital Healthcare Including Patient Behavior. Market to Race Ahead With an18.8% CAGR
The global Digital Health market is expected to witness a 37.1% spike in growth in the year 2021 and thereafter will continue to grow and reach US$508.8 billion by the year 2027, trailing a post COVID-19 CAGR of 18.8% over the analysis period 2020 through 2027. Non-COVID-19 healthcare has massively migrated to digital platforms over the last 8 months. From telemedicine to remote patient monitoring & management, new service delivery platforms have been adopted at lightning speeds. With the only available defense against COVID-19 being personal hygiene & mass physical distancing, digital technologies are coming into the spotlight to bridge the forced physical divide between doctor & patients. In several countries worldwide, searches for "Doctor near me" declined by 60%, while online consultations have risen by 350% in the same period and online pharmacy sales have skyrocketed 600%. Technology is helping the development of remote medical monitoring platforms to assist healthcare service providers to address the medical needs of patients located in remote areas and suffering from diverse health issues. The COVID-19 crisis is compelling government organizations and hospitals to swiftly adopt other models such as telemedicine as an alternative for delivering healthcare. In the era of COVID-19, when people are skeptical to leave their homes for treatments a follow-up, telehealth services are playing an important role. Online video conferencing platforms such as face-time and Zoom are used for virtual medical consultation by patients for all kind of services including emergencies, initial diagnosis and subsequent follow ups and even corona virus testing. Service and technology providers are increasing efforts to demonstrate the advantages of virtual care solutions and telemedicine to healthcare delivery enterprises. Physical appointments and visits to the clinics and hospitals for diagnosis and treatment have become difficult in the time of stay-at-home and social distancing norms. Hence, hospitals are adopting digital platforms to reach out to patients for better medical solutions.
Technologies such as 'digital front door' are being used to provide virtual patient access. System has the benefits of a satisfying experience and improved service efficiency and increased revenue. This strategy leverages technology to engage patients at all touch-points throughout their journey from initial diagnosis to final treatment and recovery. Healthcare related apps are developed on smartphones and websites to provide an interface for medical service providers and patients to interact. Predictive analysis, healthcare analytics,3-D printing, tele-medicine, digital front door, AI chat bots are some areas of technological intervention in the field of medicine that are gaining prominence. Predictive analysis is being widely used to predict the number of COVID cases in affected areas. Unprecedented and unpredicted rise in number of COVID infected patients have stressed the healthcare infrastructure capacities resulting in shortage of medicines, beds and even required medical equipment. Certain hospitals are applying predictive analytics to identify the patient location and intensity of infection. These predictions are made on the basis of multiple factors such as demographic variables of age, gender, socio-economic status, medical history, temperature and information about humidity status. These parameters assessment of areas with degree of infection facilitate administration of required medical supplies in the affected locations. Predictive analysis techniques facilitate optimum utilization of medical resources such as medical staff, protective kits and hospital beds. Healthcare analytics is another important application of technology that manages a large amount of data related to patients and hospitals. Patient data include medical history, prescription records. Clinical information is related to financial position, administrative and operational practices followed by hospitals and clinics. Business intelligence (BI) analyses the significant amount of data to provide better medical care to patients on one hand and improve efficiencies of healthcare system on other hand. Patient treatment is customized on the basis of individual symptoms, patients requiring repeat check-up and admission are identified easily and in less time. Besides, BI helps optimizing the supply chain and increase efficiency of medical staff. This system provides much needed input for quick decision making in the times of health crisis.
Mobile devices and apps are finding an increasing role in telemedicine. Several telemedicine companies are introducing telemedicine apps to enable patients to access and communicate with healthcare providers in remote locations. Though telemedicine programs have been in place for nearly half a century, health care reforms of recent years have been instrumental in promoting increased use of such applications. Telemedicine currently finds application in a majority of medical domains including radiology, cardiology, dermatology, psychiatry, dentistry, pediatrics and pathology, among others. Though telemedicine is not a replacement for physical check-up of patient, it plays a significant role in improving the existing healthcare system. Telemedicine programs have proved cost effective, and with curtailment of health care expenditures becoming one of the major concerns, such programs are being increasingly implemented in several nations across the globe. Use of telemedicine apps is expected to increase in future with more number of hospitals and healthcare facilities considering the use of telemedicine services. As focus shifts to address challenges related to technological maturity, scalability & data governance, digital healthcare is being institutionalized as a reliable way to strengthen public health services.
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